Just DON’T It: Brands Fight Culture Wars at their Peril
Flack's Revenge
JULY 3, 2019
Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand. For the uninitiated, Kaepernick is the football player who got lots of kudos and crap for sitting during the national anthem at games and inspiring others to do the same.
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