Wed.Jul 03, 2019

Just DON’T It: Brands Fight Culture Wars at their Peril

Flack's Revenge

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand.

Brand 181

Do you know these obscure words?

PR Daily

PR pros are often language lovers, but even the most well-read communicator can be bamboozled by arcane and rare words. Test your knowledge with this list. As PR and communication professionals, many of us spend our days correcting other people’s writing.

Takeaways from the Boston PRSA Social Media Summit

Shift Communications

Keeping Up With Social Media. Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit.

21 tips for declaring your independence in PR

PR Daily

As July 4 th approaches, some PR pros are considering what independence really means—and are considering striking out on their own. Here are some tips for the aspirational solo pro. If you haven’t already gone out on your own, you’ve definitely thought about it.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Top Canadian Media Contacts You Want to Be in Touch With (Toronto, Vancouver, Ottawa)

Prowly

Which news sites and individual reporters have the greatest impact on the national discussion concerning the upcoming changes in the country, culture, and with whom it is worth talking about what is happening in these regions. I've decided to make this task easier for you.

Report 124

More Trending

Stromzy Glasto a PR miss?

Mark My Words

As the last litter pickers weave their weary way homeward from Worthy Farm, it’s time to take a long view on the talked about highlights. Nowadays, particularly in the media, cultural phenomena are often judged far more on its perceived moral worth than on its superficial entertainment value. Once upon a time, art was simply judged on its merit, but that’s changed – and whilst Stormzy’s brilliant set at Glastonbury shows that he knows that, Glastonbury are still playing catchup.

Adidas’ Twitter gaffe, Instagram’s ‘chat’ sticker and Nestle’s recyclable wrapper

PR Daily

Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing.

Do You Really Need Another Whitepaper?

Barokas

Photo credit: Image by rawpixel from Pixabay. Tried and true, whitepapers have been integral to marketing and communications for decades. They educate, influence and offer the promise of lead generation.

B2B 109

To capitalize or not to capitalize: 7 easy rules

PR Daily

The author faced a serious conundrum recently: Is the ‘c’ in ‘charley horse’ uppercase? The search for an answer helped her created this set of guidelines. If I don’t know the answer to a spelling, grammar, punctuation, usage, or style question, I know where to look it up—or so I thought. The question that stumped me this week came when I was writing a medical case study. In the case, a patient complained of a “charley horse.” My question: Do you capitalize the “c” in “charley horse”?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Social Media Day Philadelphia 2019: Takeaways from Twitter

Muck Rack

Social Media Day Philadelphia 2019: Takeaways from Twitter

Let’s celebrate your content marketing success

PR Daily

Our premiere program for content creators showcases work from individual practitioners, in-house teams and agencies. Enter PR Daily’s Content Marketing Awards. The post Let’s celebrate your content marketing success appeared first on PR Daily. PR Daily Awards

The Four F’s of the Fourth of July

HMA Public Relations

The Fourth of July is right around the corner, and I know many of us are looking forward to a three-day weekend (maybe four days if […]. The post The Four F’s of the Fourth of July appeared first on HMA Public Relations. Featured Four Fs of Fourth of July Fourth of July HMA PR HMA Public Relations

Why Facebook’s Libra Cryptocurrency Can’t Cure Its Transparency Blues

PR News

For the past few years, future-focused communicators have seen cryptocurrency as a potential tool for promoting brand transparency and accountability. That’s because blockchain, the digital technology that logs cryptocurrency transactions, acts as an unalterable ledger. Blockchain can promote accountability for brands whose financial dealings have been questioned. One recent example is Ticketmaster. After a much-publicized… Continued.

2019 Meeker Report Highlights

Solo PR Pro

Photo by Thom on Unsplash. It’s here! Mary Meeker’s report on 2019 Internet Trends. When sharing the report, she stated, “If it feels like we’re all drinking from a data firehose, it’s because we are.”

Lee Iacocca’s Legacy and the Power of CEO Branding

Return on Reputation

Lee Iacocca was a legendary leader, and I could argue the original “Iconic CEO.” To be honest, I am not sure why I know so much about him – I was spending my afternoons riding my bike or in roller rink when he was turning around Chrysler. I certainly didn’t know what PR was, or who the CEOs of most companies were. But I knew Lee Iacocca (I guess I should thank my serial entrepreneur father for forcing me to read things about business from a young age).