Wed.Jul 03, 2019

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Just DON’T It: Brands Fight Culture Wars at their Peril

Flack's Revenge

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand. For the uninitiated, Kaepernick is the football player who got lots of kudos and crap for sitting during the national anthem at games and inspiring others to do the same.

Brand 149
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Top Canadian Media Contacts You Want to Be in Touch With (Toronto, Vancouver, Ottawa)

Prowly

Which news sites and individual reporters have the greatest impact on the national discussion concerning the upcoming changes in the country, culture, and with whom it is worth talking about what is happening in these regions. I've decided to make this task easier for you. The post Top Canadian Media Contacts You Want to Be in Touch With (Toronto, Vancouver, Ottawa) appeared first on Prowly Magazine.

Media 151
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Takeaways from the Boston PRSA Social Media Summit

Shift Communications

Keeping Up With Social Media. Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. As a PR professional who is constantly scrolling through social media myself, whether it be to connect with friends or to draft engaging social posts for a client, I was excited to see what advice they had to offer.

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Stromzy Glasto a PR miss?

Mark My Words

As the last litter pickers weave their weary way homeward from Worthy Farm, it’s time to take a long view on the talked about highlights. Nowadays, particularly in the media, cultural phenomena are often judged far more on its perceived moral worth than on its superficial entertainment value. Once upon a time, art was simply judged on its merit, but that’s changed – and whilst Stormzy’s brilliant set at Glastonbury shows that he knows that, Glastonbury are still playing catchup.

System 94
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why Facebook’s Libra Cryptocurrency Can’t Cure Its Transparency Blues

PR News

For the past few years, future-focused communicators have seen cryptocurrency as a potential tool for promoting brand transparency and accountability. That’s because blockchain, the digital technology that logs cryptocurrency transactions, acts as an unalterable ledger. Blockchain can promote accountability for brands whose financial dealings have been questioned.

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The Four F’s of the Fourth of July

HMA Public Relations

The Fourth of July is right around the corner, and I know many of us are looking forward to a three-day weekend (maybe four days if […]. The post The Four F’s of the Fourth of July appeared first on HMA Public Relations.

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Social Media Day Philadelphia 2019: Takeaways from Twitter

Muck Rack

Social Media Day Philadelphia 2019: Takeaways from Twitter

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2019 Meeker Report Highlights

Solo PR Pro

Photo by Thom on Unsplash. It’s here! Mary Meeker’s report on 2019 Internet Trends. When sharing the report, she stated, “If it feels like we’re all drinking from a data firehose, it’s because we are.” The report focuses on the “impact of the Internet on work (via on-demand services & remote options), education & healthcare.”. Let’s look at the highlights of most use to us as Solo PR Pros.

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Do You Really Need Another Whitepaper?

Barokas

Photo credit: Image by rawpixel from Pixabay. Tried and true, whitepapers have been integral to marketing and communications for decades. They educate, influence and offer the promise of lead generation. But with the proliferation of other forms of content, and the noise of hundreds of media platforms, does anyone still read whitepapers? Will another whitepaper really generate results or extend the reach of your message?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.