Thu.Feb 16, 2017

5 ways to know if a PR campaign is right for you

PR Daily

You watched as your friend’s startup got 10,000 new leads within two weeks after the company was featured in an article on TechCrunch.

3 Tips To Gaining Executive Buy-In For Crisis Preparedness

Melissa Agnes

A viewer recently asked: “How do we get busy senior executives to realize they need to act now to resiliency against an unseen and not yet present crisis?” ” This is a great and common question.

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How and why editing can make or break your presentation

PR Daily

One could argue that the editing process is more vital to good writing than the act of writing itself. Your first draft is a hectic mess of cake batter: a mix of ingredients covering your hands, clothes and kitchen. Editing is when the batter becomes a delicious cake.

PR Rule #5 — All You Have Is Your Credibility

The Stalwart Blog

Once you’ve lost it, it’s almost impossible to get back. Take the Trump Administration’s Communications Team. They got off on the wrong foot -- several times -- and doubled down by sticking to their guns to argue points that were later proven to be false.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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What the entertainment awards show season can teach you about PR

Media Bullseye

On the first Sunday of February every year, people gather to eat buffalo wings and watch men run and fall down for, by my estimate, six hours. A few weeks after this, I have my own Super Bowl, wherein I try not to choked up during Academy Awards acceptance speeches.

4 ways to add magic to your social media strategy

PR Daily

Mastering social media can feel like following Alice through Wonderland. New platforms with new rules emerge every 10 minutes. Trends seem to contradict each other. But you still have magic-wand tools to make sense of it all. Find those tools, and learn new trends and best practices at the.

How PR Tech Will Transform the PESO Model (& Your Life)

TrendKite

originally posted on MarTech advisor A quick glance at the marketing landscape confirms an abundance of technology and choices; in contrast, PR has lagged behind. And the biggest untapped opportunity, PR, is about to be disrupted with the same data-driven mindset as the rest of marketing. There are over 5,000 companies that want to change the way you run your marketing organization, and PR is not immune.

How millennial doctors communicate with patients

PR Daily

This article was originally published on Health Care Communication News in June 2016. Millennial doctors prefer “simple and streamlined” communication. However, it’s not that easy, especially when the topic is prescription drugs.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How To Show PR’s Value: Meet Us At PR Summit Austin

SeeDepth

By Seedepth “ Prove your worth: Choose analytics that measure and show PR’s value” Our CEO & Founder, Christine Perkett , will be speaking on a panel at PR Summit Austin. Titled, “ Prove your worth: Choose analytics that measure and show PR’s value,” Christine will share her insights alongside Louis Gray of Google, as well as executives from TrendKite and GrowthX Academy. The panel will be monitored by John Federico , Co-Founder of Eventhero.

Facebook pumps up video offerings with auto-play sound and TV app

PR Daily

Facebook is big on video—and the ad revenues that come with it. Facing pressure from marketers uploading video content on its platform, Facebook recently added features that it hopes will make the medium “more engaging and more flexible” on the social platform. The most significant change is that videos will play with sound in your news feed, if the sound on your mobile device is enabled.

My Take on the Fake News Debate

Flack's Revenge

I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, business, and technology made great arguments for each side. It was entertaining and informative. I’m pleased to say that the optimists won, according to the audience vote at the end.

5 steps to hiring an ‘editor in chief’ for your content

PR Daily

As traditional journalism jobs dry up, analogous positions in content marketing seem to be growing on trees. That doesn’t mean it’s easy to find a talented and capable editor in chief who can power your product with compelling, best-in-class copy.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Unlocking Purchasing Power Through Social Video—Tips for Reaching Three Generations of Consumers

Flack Me

Category: Flack Me Summary: On the heels of a holiday season in which retail sales grew four percent year-over-year according to the National Retail Federation, new research commissioned by online video solutions provider Brightcove provides some valuable considerations for those who are looking to use social video as a way to pick up sales and make inroads with their target age groups