Thu.Feb 16, 2017

Trending Sources

How to Increase Your LinkedIn Engagement Without Wasting a Dime

Spin Sucks

How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? Can you actually hack LinkedIn engagement? Wes Bush talks about this and more. The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks.

A Bridge Too Far

6 A.M.

20th Century Fox A Cure for Wellness fake news Fake news stories fake wellness site Richard Edelman

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Google’s Search Algorithm is Like a Soccer Team

Spin Sucks

Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. This algorithm can be explained by comparing it to a soccer team. The post Google’s Search Algorithm is Like a Soccer Team appeared first on Spin Sucks.

5 ways to know if a PR campaign is right for you

PR Daily

You watched as your friend’s startup got 10,000 new leads within two weeks after the company was featured in an article on TechCrunch.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Put your digital expertise on display

PR Daily

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The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What are your content goals? If you feel like a deer in the headlights, don’t worry. You’re not alone. Everybody experiences that at one point or another. That’s why we’ve created this ultimate checklist to get your B2B content marketing on track.

Facebook aims to help small businesses with jobs feature

PR Daily

Facebook has a history of challenging (if not buying out­) its competitors, such as Snapchat, Twitter, Instagram and WhatsApp. Now it’s going after LinkedIn, by enabling organizations to post job openings—and users to apply directly through its platform.

What the entertainment awards show season can teach you about PR

Media Bullseye

On the first Sunday of February every year, people gather to eat buffalo wings and watch men run and fall down for, by my estimate, six hours. A few weeks after this, I have my own Super Bowl, wherein I try not to choked up during Academy Awards acceptance speeches.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 ways to add magic to your social media strategy

PR Daily

Mastering social media can feel like following Alice through Wonderland. New platforms with new rules emerge every 10 minutes. Trends seem to contradict each other. But you still have magic-wand tools to make sense of it all. Find those tools, and learn new trends and best practices at the.

How To Show PR’s Value: Meet Us At PR Summit Austin

SeeDepth

By Seedepth “ Prove your worth: Choose analytics that measure and show PR’s value” Our CEO & Founder, Christine Perkett , will be speaking on a panel at PR Summit Austin. Titled, “ Prove your worth: Choose analytics that measure and show PR’s value,” Christine will share her insights alongside Louis Gray of Google, as well as executives from TrendKite and GrowthX Academy. The panel will be monitored by John Federico , Co-Founder of Eventhero.

Facebook pumps up video offerings with auto-play sound and TV app

PR Daily

Facebook is big on video—and the ad revenues that come with it. Facing pressure from marketers uploading video content on its platform, Facebook recently added features that it hopes will make the medium “more engaging and more flexible” on the social platform. The most significant change is that videos will play with sound in your news feed, if the sound on your mobile device is enabled.

Small Things

Online PR Thoughts

PR can be small and seemingly insignificant things, such as this. Consistent labeling standards for perishables has been long in coming, and it wasn't until the big players got involved that it happened. Walmart is looking after its customers. Ten label warnings have been reduced to two - "Best if used by" and "Use by." One wonders why this wasn't done before. An answer is that the food industry saw no compelling reason for standardization.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

My Take on the Fake News Debate

Flack's Revenge

I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, business, and technology made great arguments for each side. It was entertaining and informative. I’m pleased to say that the optimists won, according to the audience vote at the end.

5 Steps for Avoiding Ad Fatigue and Optimizing Ad Performance

Edelman

Uncategorized Ad fatigue ad rotation Audience CPC CTR Digital Edelman Friday5 impressions Luis Betanzo metrics optimize paid media

Media 0

5 steps to hiring an ‘editor in chief’ for your content

PR Daily

As traditional journalism jobs dry up, analogous positions in content marketing seem to be growing on trees. That doesn’t mean it’s easy to find a talented and capable editor in chief who can power your product with compelling, best-in-class copy.

Unlocking Purchasing Power Through Social Video—Tips for Reaching Three Generations of Consumers

Flack Me

Category: Flack Me Summary: On the heels of a holiday season in which retail sales grew four percent year-over-year according to the National Retail Federation, new research commissioned by online video solutions provider Brightcove provides some valuable considerations for those who are looking to use social video as a way to pick up sales and make inroads with their target age groups

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

How millennial doctors communicate with patients

PR Daily

This article was originally published on Health Care Communication News in June 2016. Millennial doctors prefer “simple and streamlined” communication. However, it’s not that easy, especially when the topic is prescription drugs.