Thu.Oct 28, 2021

article thumbnail

Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception.

Corporate 195
article thumbnail

How to Pitch.to journalists in the DACH market | Business Wire Blog

Business Wire

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. When working internationally with different countries and cultures, there are specifics and decisive differences that need to be taken into account. In this article, our PR experts with decades of experience in the DACH media landscape will share some best practices when pitching to media in the DACH market.

Blogging 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Scary PR Stories to Tell in the Dark

Cision

Journalists divulge the scariest pitches they've ever gotten.

Pitching 334
article thumbnail

What Skills Make the Best Public Relations Specialist?

PR for Anyone

[link]. Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. A question I get asked is what skills does someone need to be a public relations specialist. Basically, you need to be observant. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out.

Publicity 130
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Cision UK In Conversation With. Laurence Mozafari, Digital Spy

Cision

We spoke to Editor-in-Chief Laurence Mozafari about his role at Digital Spy, the UK's biggest TV and movies website, about how the TV and movies brand survived the pandemic and achieved awards success.

Branding 156

More Trending

article thumbnail

UK Media Moves including the FT, The Telegraph, The Caterer and more

Cision

Natasha Bernal now Deputy Technology News Editor at the FT; Matt Oliver moves to The Telegraph; new role for Caroline Baldwin at The Caterer as Emma Lake returns.

article thumbnail

The 2021 email marketing strategy you didn’t know you needed

Agility PR Solutions

Email marketing is known to be one of the most affordable yet most lucrative marketing methodologies. Whether brands practice it or not, nobody can deny that it can create all of the conditions that will keep their name on top of their audience’s mind. Here’s why: (Source) With such a fantastic ROI, and given the […]. The post The 2021 email marketing strategy you didn’t know you needed appeared first on Agility PR Solutions.

article thumbnail

Engagement with Black Friday content has dropped 80% since last year

NewsWhip

With the holidays upon us once again, retailers and shoppers are gearing up for the year’s biggest sales. Similar to other trends we’ve been watching this season, such as Halloween candy and fall flavors, holiday shopping is beginning earlier each year, with Black Friday deals kicking off well before Thanksgiving. . Black Friday looked a little different in 2020, with the pandemic restricting in-person shopping and increasing online sales, becoming more like an extended Cyber Monday.

Retail 78
article thumbnail

Most people fear the worst of COVID is still ahead—and are looking to business to lead

Agility PR Solutions

Even as COVID rates continue to decline and economic growth has resumed in many parts of the world, more than half (56 percent) of people globally believe the worst of the pandemic is still ahead, new annual research from The Milken Institute and The Harris Poll finds—a surprising finding that highlights both the wide reach […]. The post Most people fear the worst of COVID is still ahead—and are looking to business to lead appeared first on Agility PR Solutions.

Trends 78
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

CES2022 PR Planning Forward: 5 Noteworthy Data Points

Bianchi Biz Blog

With just over two months left until the show, CES planning is in full swing. With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. But early indication looks to be positive, especially for automotive and mobility companies. As mentioned in our “Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers” post, the show’s host, the Consumer Technology Association (CTA), said tha

Data 75
article thumbnail

The metaverse: fear or freedom for humanity and communication?

PR in High Definition

One of the tech stories that really caught my eye this month is Facebook’s focus on developing the metaverse. Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere?

article thumbnail

What Changes are Coming to Instagram?

HMA Public Relations

Did you know that you can post directly to Instagram from your computer? Learn about the newest updates on Instagram with Justin Liggin!

article thumbnail

On your marks, get set…pitch!

PR in High Definition

The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. However, much like baking, one wrong move can be the deciding factor between being star baker or being sent home!

article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

6 questions with Edgar B. Herwick III from GBH News

Muck Rack

6 questions with Edgar B.

100
100
article thumbnail

Our favourite tech stories this October

PR in High Definition

It’s almost time to turn back the clocks and put pumpkins out on our doorsteps as October draws to a close. It’s been a busy month in the tech world, with a balance between the war on social media raging on and some brighter innovations that aim to make our daily lives easier. If you missed anything, here’s our tech news roundup to get you up to speed.

System 62
article thumbnail

Will high-stress social media jobs drive people out of the industry?

Communications Conversations

Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social media managers and specialists aren’t the only ones who have had a rough road. But, consider the following factors over the almost last 2 years: Social media managers are dealing with negativity on social every single day. It’s almost like social media folks have been in crisis mode for 2 straight years.