Tue.Oct 22, 2019

Five Myths About PR And Customer Acquisition

ImPRessions - Crenshaw Communications

The lifeblood of any startup is new customers. Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition.

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Is PR stress damaging your mental health? 3 case studies

Agility PR Solutions

There are more than enough pressures in life and in work—having to put on a brave face, feeling like you have to change the way you act around your coworkers, or making sacrifices between work and family commitments are just some of them.

Private equity firm backs PR tool platform Cision in $2.74 billion deal

Stephen Waddington

PR end-to-end tool platform attracts private equity investment but is five years away from widespread industry adoption. Cision is set to be acquired by an affiliate of private equity firm Platinum Equity in a cash deal valued at $2.74 billion.

7 comms trends to help the C-suite bring authenticity to the digital age

Agility PR Solutions

Every brand and business is operating in an era of unprecedented technological innovation, and in the resulting digital haze, it can be quite a challenge for C-suite leaders to form authentic digital connections with key stakeholders.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Infographic: 10 tips for creating viral content online

PR Daily

How can you create content that takes on a life of its own on social media and digital channels? Try these tactics. You can’t guarantee a post will go viral—but certain elements can set you up for success.

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More Trending

Ragan’s PR Daily Awards will tell your story

PR Daily

The PR industry’s top benchmarking program for communicators is accepting submissions. Don’t miss the Nov. 15 entry deadline. The post Ragan’s PR Daily Awards will tell your story appeared first on PR Daily. PR Daily Awards Ragan Awards

2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

Sword and the Script

October is typically a time of year with special urgency for many in marketing. For starters, it’s the beginning of Q4 and all the pressure that comes with trying to make the numbers for the year.

Tips from Microsoft’s Frank Shaw for fighting disinformation

PR Daily

How can PR pros protect their organizations in an age when technology has left audiences vulnerable to sophisticated lies? The software giant’s heavy hitter shares his recommendations. The modern age of disinformation has its roots in PR’s earliest phase—the 1920s era of propaganda.

“Thought Leadership” vs “Thought Followship”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Commenting on an industry issue by itself does not constitute thought leadership. It’s simply a comment on an industry issue. Before going further, I should acknowledge that this remark still has value. If the executive’s comment gains traction in social channels or appears in a publication, that helps to raise the visibility of the company,more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Facebook unveils tools to fight fake news, Macy’s to go fur-free, and Pizza Hut and Dunkin’ look to vegetarian options

PR Daily

Also: Female businessowners face obstacles despite growing numbers, Romney ridiculed for ‘Pierre Delecto’ Twitter account, Uniqlo faces South Korean backlash, and more.

Conference Recap: The San Diego Zoo Shares the Healing Power of Animals

PRSay

According to San Diego Zoo Marketing Director Debra Erickson, the inspiration for San Diego Zoo Kids — a children’s TV network dedicated to sharing the healing power of animals — began with an inspiring email.

5 essentials for delivering a sharp team presentation

PR Daily

Getting every contributor on board is crucial, of course. Then the fun starts: brainstorming, assigning roles and harmonizing your visuals. There’s a lot to do, but the result is worth it. A great team presentation gets its strength from the sum of its parts and how they fit into one unifying theme.

Six Ways You Can Make Criticism Constructive When It Comes to Communications

Barokas

We all want to excel at our jobs, and to be acknowledged for it. However, a good supervisor knows better than to tell you what you want to hear.

Offer a clear vision to help staffers become brand advocates

PR Daily

Authenticity is crucial these days, and employee endorsements—of your workplace culture, as well as your products or services—are essential to your success. Here’s how to proceed. To be effective brand ambassadors, your employees must understand your organization’s social media objectives.

It’s high time to start an awards program for solo communications consultants

Communications Conversations

OK, so I know this kind of headline sounds pretty self-serving coming from me. And, you know what? You’d be right! But, biases aside, the fact remains: There are few (none in Minnesota, as far as I can tell) awards programs specifically for solo PR, marketing and social media consultants.

Day in the life: Get to know Baxter Townsend, director of PR, Tentrr

Muck Rack

Day in the life: Get to know Baxter Townsend, director of PR, Tentrr

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How to Work Outside of Email

Konnect Agency

…Even When Your Inbox Is Filling Up. It’s 8AM on a Monday and your inbox is flooded with 100+ emails — * ahhh!*. You had a list of top-priority items you wanted to get done today, but rather than tackling some of those bigger to-dos, you start going through each email.

How to Prepare for Client Year-End Business Reviews

Solo PR Pro

The year-end business review is a great strategic tool to ensure that you and your clients are aligned on goals. It provides an opportunity to recap the value of your work and define plans for the coming year.

Conference Recap: Microsoft’s Frank X. Shaw on Thriving in the Next Communications Age

PRSay

The past doesn’t normally repeat itself, but it often rhymes, said Frank X. Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego.

The Vatican is following digital trends, are you?

HMA Public Relations

Take a tip from the Vatican this #TipTuesday on how to embrace the digital world. See how they're taking rosaries to the next level! The post The Vatican is following digital trends, are you? appeared first on HMA Public Relations. Featured PR Observations and Preferences Social Media Autumn Jarrett digital media eRosary Vatican