ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
The lifeblood of any startup is new customers. Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.
PRSay
OCTOBER 22, 2019
The past doesn’t normally repeat itself, but it often rhymes, said Frank X. Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age o
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Agility PR Solutions
OCTOBER 22, 2019
There are more than enough pressures in life and in work—having to put on a brave face, feeling like you have to change the way you act around your coworkers, or making sacrifices between work and family commitments are just some of them. Everyone handles these personal challenges differently—and no one story is the same. Being a […]. The post Is PR stress damaging your mental health?
Stephen Waddington
OCTOBER 22, 2019
Public relations practitioner Mike Hind published a thread on Twitter about media framing following the three letters sent to the European Union. It’s so good that I asked him if I could publish it in full. The Letwin Amendment passed by Parliament on Saturday stipulated that Parliament would withhold approval of the latest Brexit deal until all legislation to enact it had been passed.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
OCTOBER 22, 2019
Every brand and business is operating in an era of unprecedented technological innovation, and in the resulting digital haze, it can be quite a challenge for C-suite leaders to form authentic digital connections with key stakeholders. New research from Deloitte shows leaders how to develop strategies for today’s fast-changing digital age, while keeping the human […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
OCTOBER 22, 2019
According to San Diego Zoo Marketing Director Debra Erickson, the inspiration for San Diego Zoo Kids — a children’s TV network dedicated to sharing the healing power of animals — began with an inspiring email. The email’s writer was a nurse at a Northern California cancer ward, who had reached out to Erickson to tell her how the Zoo’s live panda cam was providing hope for her ill patients. “She said, ‘My patients that watch the panda cam have less pain, need less pa
Stephen Waddington
OCTOBER 22, 2019
PR end-to-end tool platform attracts private equity investment but is five years away from widespread industry adoption. Cision is set to be acquired by an affiliate of private equity firm Platinum Equity in a cash deal valued at $2.74 billion. The offer of $10 per share is a premium of around a fifth on Cision’s current share price. It has fallen from a high of $15 in November 2018.
Barokas
OCTOBER 22, 2019
We all want to excel at our jobs, and to be acknowledged for it. However, a good supervisor knows better than to tell you what you want to hear. Effective managers know how to praise their reports for valued contributions, but are likewise adept at identifying and effectively communicating areas of improvement. For some, this may be a hard pill to swallow.
Konnect Agency
OCTOBER 22, 2019
…Even When Your Inbox Is Filling Up. It’s 8AM on a Monday and your inbox is flooded with 100+ emails — * ahhh!*. You had a list of top-priority items you wanted to get done today, but rather than tackling some of those bigger to-dos, you start going through each email. By the time you’re nearly halfway through the onslaught of unread requests, you look at the clock and half the day is gone.
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Muck Rack
OCTOBER 22, 2019
Day in the life: Get to know Baxter Townsend, director of PR, Tentrr
HMA Public Relations
OCTOBER 22, 2019
Take a tip from the Vatican this #TipTuesday on how to embrace the digital world. See how they're taking rosaries to the next level! The post The Vatican is following digital trends, are you? appeared first on HMA Public Relations.
Solo PR Pro
OCTOBER 22, 2019
The year-end business review is a great strategic tool to ensure that you and your clients are aligned on goals. It provides an opportunity to recap the value of your work and define plans for the coming year. If you are planning to ask for a rate increase or increased scope, the year-end review can facilitate the process. Reviewing results and successes gives you tangible proof of the value you offer.
Ishmael's Corner
OCTOBER 22, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Commenting on an industry issue by itself does not constitute thought leadership. It’s simply a comment on an industry issue. Before going further, I should acknowledge that this remark still has value. If the executive’s comment gains traction in social channels or appears in a publication, that helps to raise the visibility of the company,more.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Communications Conversations
OCTOBER 22, 2019
OK, so I know this kind of headline sounds pretty self-serving coming from me. And, you know what? You’d be right! But, biases aside, the fact remains: There are few (none in Minnesota, as far as I can tell) awards programs specifically for solo PR, marketing and social media consultants. And, I think it’s high time that changed. Consider the fact that there were 57.3 million “freelancers” in the workforce in 2017.
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