Cision

AUGUST 15, 2017

The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media.

Pitching 319

Pitching Television Media Social Media 319

ImPRessions - Crenshaw Communications

AUGUST 15, 2017

Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls. I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent.

Corporate 200

Corporate Meeting Agency Pitching 200

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Communications Conversations

AUGUST 15, 2017

As many of you know, I’m a Winona State University grad. And while I have certain loyalties to the U of M, and my Kansas Jayhawks, I bleed purple and I’ll always think of Winona State as my college home. So, whenever I get the chance, I try to highlight the great people here in the Twin Cities who also call themselves Warriors. Zach Spanton is one of those people.

Meeting 114

Meeting Guidelines Writing Local 114

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. We welcomed two high profile editors: Jon Gelberg of Inc. Media and Dave Griner of AdWeek. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! But you can come close when you marry your target audience with stories that entertain, inform and serve their needs #measurepr.

Measurement 75

Measurement Media Banking Community 75

Karen Freberg

AUGUST 15, 2017

It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester. With professors who are teaching social media, this can be a daunting and intimidating task in many ways. How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester?

Social Media 69

Social Media Media Resources Education 69

Axia PR

AUGUST 15, 2017

When people “like” your company’s Facebook page, it means they want to receive the information your company has to offer – whether it’s deals and specials, interesting content or other resources. They’re probably a fan, a customer or an employee, and they like your brand. As a social media manager, gaining page likes is an important objective. Clients enjoy seeing their page growth, and it’s often a benchmark for your social media output.

Facebook 54

Facebook Social Media Resources Employee 54

HMA Public Relations

AUGUST 15, 2017

The best recurring joke in the hit series, Game of Thrones, is about grammar - go figure! And Alison, self-proclaimed GOT and grammar nerd, couldn't be more tickled by this. [Click below for more]. The post Game of Thrones Grammar Lesson appeared first on HMA Public Relations.

Publicity 55

Publicity 55

Offleash

AUGUST 15, 2017

Want to strike out on a Google search faster than Madison Bumgarner of the San Francisco Giants can fan a batter? Type in “sexy” and various permutations of “software development.” Pretty much nada, right? I’m here to let you in on a secret: Promoting development companies is not only important (that’s a given) but more exciting and fun than most people realize.

Company 40

Company Software Creativity Web 40

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of online reputation management. thought leadership. the importance of measurability. contributors. Staying on top of the latest trends is one part of the equation. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR.

Technology 115

Technology Big Data Video Data 115

Solo PR Pro

AUGUST 15, 2017

Today, PR professionals spend as much time sourcing or creating visuals as they do writing content. It makes sense given the impact of images. BuzzSumo analyzed over 1 million articles and found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images ( Source ). Social media content with images outperforms plain text.

Infographics 49

Infographics Course Conference Social Media 49