Ronn Torossian
JUNE 16, 2025
Learn how to transform event content into powerful PR materials including press releases, social media posts and long-form assets. Tips for capturing and repurposing event content effectively. The post Converting Event Content Into PR Assets appeared first on.
PRSay
JUNE 16, 2025
One of the principal stories of Pride Month in 2025 has been the dwindling corporate support for Pride celebrations and LGBTQ organizations and what that means for broader acceptance of and engagement with our community. But that is only part of the story; Pride Month has become a key indicator of an organization’s commitment to communicating its values and protecting its reputation.
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Ronn Torossian
JUNE 16, 2025
Learn how legacy brands can stay relevant through modern PR strategies while maintaining authenticity. Tips for evolving brand narrative and building trust in digital age. The post Repositioning Legacy Brands with Modern PR appeared first on.
Agility PR Solutions
JUNE 16, 2025
Public relations has undergone significant changes in recent years. It takes more than just contacting journalists and drafting news releases in 2025. Public opinion shifts quickly these days, and people often discuss businesses on social media, both positively and negatively. For this reason, a social listening strategy is now essential for any smart PR team. […] The post 5 reasons every PR team needs a social listening plan in 2025—and how to get started first appeared on Agility PR Solu
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
PR Daily
JUNE 16, 2025
Earned media will lead the way. Evan Zall is president of Longview Strategies. News flash! AI is changing everything. It’s transforming the way we generate content, map out strategy, distill data, and, critically, the way we find information online. Goodbye, search algorithms and paid rankings…Hello, credible sourcing! You read that right: credible sourcing.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JUNE 16, 2025
Artificial intelligence has infiltrated almost every industry, improving business operations. Think of generative AI, such as ChatGPT, for content generation and conversational AI, like chatbots for customer support. Even voice assistants, such as Alexa and Siri, invade most households for home entertainment. What about the use of AI in the healthcare sector?
5W PR
JUNE 16, 2025
Public relations plays a central role in the success of winter festivals at ski resorts across North America and Europe. According to the National Ski Areas Association, ski resorts that incorporate seasonal festivals into their winter programming see an average 23% increase in visitor numbers compared to non-festival periods. The strategic use of PR helps these resorts build anticipation, drive ticket sales, and create lasting connections with both local communities and destination visitors.
Agility PR Solutions
JUNE 16, 2025
A marketing plan acts as a roadmap for your business’s growth. It outlines your objectives and the strategies to reach them—detailing what actions you’ll take, who your target audience is, and the budget you’ll require. With a solid marketing plan, you can stay focused and make the best use of your resources. Building a marketing […] The post 8 essential steps to craft an exceptional marketing plan first appeared on Agility PR Solutions.
Muck Rack
JUNE 16, 2025
15 more can’t-miss events for PR pros in 2025
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
5W PR
JUNE 16, 2025
Social media has become an indispensable tool for water parks to connect with visitors and create memorable experiences. With over 4.9 billion social media users worldwide in 2023, these platforms provide water parks with unique opportunities to showcase attractions, build communities, and drive attendance. The visual nature of water parks – with their colorful slides, splashing water features, and joyful guests – makes them perfect for social media content that naturally draws engag
Mark My Words
JUNE 16, 2025
BBC News He and Spice Girl wife Victoria created Brand Beckham – fusing fame, fashion and football to redefine modern stardom. “Their brand has always been about control of narrative, image, and legacy,” says PR expert Mark Borkowski. “The media didn’t chase them. They gave it a trail to follow – blending scandal with strategy and high-end deals.” Beckham “made metrosexuality mainstream”, he adds. “He showed working-class lads you could
PR Daily
JUNE 16, 2025
You don’t have to abandon purpose. But you do need to change strategy. Cortney Stapleton is CEO of The Bliss Group. The current administration has created a challenging environment for purpose-driven communications, with federal ESG programs dismantled and many major corporations rolling back their public DEI commitments. Companies that once proudly showcased their sustainability and social impact initiatives are now adopting what industry experts call “green hushing,” quietly
HMA Public Relations
JUNE 16, 2025
Tucson journalists want stories that are local, relevant, and engaging. Check out Justin Liggin’s recap of a recent PRSA Southern Arizona panel to find out what local media in Tucson are looking for and how your pitches can stand out. Read now!
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PR Daily
JUNE 16, 2025
Plus: Victoria’s Secret issues statement fending off activist investor demands; Buc-ee’s brand lands primo NYT placement. One out of every five people in the United States is of Hispanic origin. Their GDP is equivalent to that of Italy. But concerns over immigration raids and general economic malaise have seen Hispanics altering their purchasing behavior in a major way – and companies are seeing it impact the bottom line.
Agility PR Solutions
JUNE 16, 2025
The iGaming industry faces a unique operational challenge that few other sectors understand: how do you promote an entertainment product while simultaneously demonstrating unwavering commitment to consumer protection and regulatory compliance? For operators working in gaming and other heavily regulated industries, this balancing act has traditionally required separate strategies, different messaging frameworks, and often conflicting […] The post The AI-powered iGaming industry: How technol
Culpwrit
JUNE 16, 2025
By Jeremy Silverstein In the world of nonprofit public relations, impact isn’t just measured in media mentions or campaign reach; it’s measured in lives changed, communities strengthened, and missions advanced. For young PR professionals entering this meaningful sector, there’s a delicate balance to strike — blending strategy with heart, metrics with meaning, and outcomes… Continue reading Communicating With Heart: Balancing Empathy and Strategy in Nonprofit PR The post Communicating With
Maxim Behar
JUNE 16, 2025
Host : Mr. Behar, how do you interpret President Radev’s statements and the protests against the euro? Maxim : Over the past few months, this debate seems almost comical to me. The opponents of the euro are louder, more present, but it all resembles a debate over whether we should bathe in hot or cold water. Once you have hot water, you don’t want to go back to cold.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The Hoffman Agency
JUNE 16, 2025
I can hardly believe it’s been only three months since the start of my internship, when I soon learned that I had no idea what public relations really was or what I had gotten myself into. I think back to my first assignment of building a master media list for a new client and recall the flood of questions that immediately came to mind: What does MML stand for?
Maxim Behar
JUNE 16, 2025
Host: “President Radev stated that the Parliament has turned its back on the people and that trust can only be restored through a referendum on the euro. How do you interpret this, Mr. Behar?” Maxim: “It’s difficult for me to step into the president’s shoes. I find the way he delivers his messages—at the airport, without taking questions from journalists—quite unusual.
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