Mon.Feb 03, 2025

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Publication Benchmarks: How Does Your Coverage Compare?

The Resolution Blog

A few weeks ago we launched our 2025 benchmarks data report, crunching the numbers on the six million URLs submitted to CoverageBook during 2024. The report provides context around what good looks like for our customers, how likely they are to secure coverage in high Domain Authority news outlets, and what typical levels of engagement […] The post Publication Benchmarks: How Does Your Coverage Compare?

Publicity 156
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6 ways to protect your law firm from a PR crisis

Agility PR Solutions

Time and again, we all have seen consumers highlighting the negative side of a client or company. While this can happen with any brand, such thoughts or reviews affect law firms most severely. If a lawyer is representing a controversial client, the company may experience a PR crisis at some point during the lawsuit. A […] The post 6 ways to protect your law firm from a PR crisis first appeared on Agility PR Solutions.

Crisis 111
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Rest in Peace Kelly Mixer

HMA Public Relations

Honoring Kelly Mixer, a talented journalist, excellent PR professional, and passionate advocate for animals. Rest in peace, Kelly.

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Transforming healthcare communication: How PR can lead the charge for patient-centered care and industry change

Agility PR Solutions

Healthcare is undergoing a profound transformation. With new technologies, patient-centered care models, and heightened public awareness about health issues, healthcare organizations are facing both unprecedented opportunities and challenges. As the healthcare system becomes more complex, healthcare PR professionals are increasingly becoming strategic partners in helping organizations navigate these changes.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Managing Brand Reputation in an Era of Digital Backlash

5W PR

Social media has fundamentally changed how brands face public scrutiny and criticism. What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines.

More Trending

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AI is a new trick for PR. Let’s not be old dogs.

Agility PR Solutions

Helping companies navigate new situations, new technology, managing communication challenges, or educating audiences is nothing new to the PR world. But why does it feel so different with AI? Im not sure Im supposed to say this, but its been 25 years in this industry, and I have yet to write for Bulldog Reporter. Which […] The post AI is a new trick for PR.

Education 100
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What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? If you were to show a silver logo with a half-bitten piece of fruit to almost anyone in the world, most of them would know that it's Apple. This is the power of brand recognition. We can't show you how to become the next Apple, but we can do the next best thing.

Branding 104
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Book review: The Company and the Activist Going Beyond PR

Wadds Inc.

Sometimes a book comes along thats bang on the zeitgeist, and The Company and the Activist: Going Beyond PR is one such book. Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses.

Company 91
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AI is a new trick for PR. Let’s not be old dogs.

Agility PR Solutions

Helping companies navigate new situations, new technology, managing communication challenges, or educating audiences is nothing new to the PR world. But why does it feel so different with AI? Im not sure Im supposed to say this, but its been 25 years in this industry, and I have yet to write for Bulldog Reporter. Which […] The post AI is a new trick for PR.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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7 Trends Shaping PR and IR - and How We’re Ready To Meet Them

Notified

T he public relations and investor relations landscapes are becoming more dynamic than ever. A s I recently explored Marian Salzmans 10 Trends for 2025 r eport , and it echoed deeply with the challenges and opportunities we face daily.

Trends 77
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Is ‘guaranteed media coverage’ from PR firms too good to be true?

Axia PR

Guaranteed media is a form of advertising. Promises of quick results constantly bombard companies. Among these are publicity shops posing as PR firms who offer guaranteed media coverage in high-profile outlets like Forbes, Entrepreneur, and Inc. While this may sound appealing, especially to companies new to public relations, offers like these often come with hidden pitfalls that can harm your brands reputation and credibility.

Media 62
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Press Release SEO Guide to PR Keyword Optimization

PR Fuel

A well-optimized press release can do more than just announce news.Rather, it can enhance online visibility and drive engagement by a significant margin. By tapping into effective press release optimization strategies, businesses can ensure their news reaches the right audience. At the same time, … Read more The post Press Release SEO Guide to PR Keyword Optimization appeared first on eReleases.

SEO 59
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Hoffman Welcomes Margaret Carpo as New Senior Vice President to Lead Enterprise and Deep Tech Practice

The Hoffman Agency

Silicon Valley, CA February 3, 2025 The Hoffman Agency, a global communications consultancy, today announced the appointment of Margaret Carpo as Senior Vice President, where she will spearhead the expansion of the enterprise and deep tech practice based out of Hoffmans San Jose headquarters. With nearly two decades of experience in public relations and a robust portfolio in AI, semiconductors, enterprise technology, cloud computing, advanced manufacturing, telecoms, venture capital, and start

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Why Press Releases Are Essential in 2025: A Data-Driven Analysis

PR Fuel

The Importance of Press Releases in 2025 In today’s digital-first media landscape, press releases continue to serve as powerful tools for businesses and organizations. Despite the evolution of communication channels, press releases remain a cornerstone of effective public relations strat… Read more The post Why Press Releases Are Essential in 2025: A Data-Driven Analysis appeared first on eReleases.

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How to do Brand Research in 2025? A Guide with Real-Life Examples

Prowly

Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. Chances are, something was off. And oftentimes, it's the lack of an effective brand research strategy. In this article, you'll find out what brand research is, why its so important, and how to do it correctly.

Examples 104
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5 tips for effectively using TikTok trends to boost your PR campaigns

Agility PR Solutions

TikTok got banned in the U.S.almost. After being shut down for about 12 hours, this social media platform finally came back online after President-elect Donald Trump restored it. The president vowed to save the app moving forward. There’s no denying the potential impact of the ban on users and brands. TikTok has become the go-to […] The post 5 tips for effectively using TikTok trends to boost your PR campaigns first appeared on Agility PR Solutions.

Trends 105
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5 tips for effectively using TikTok trends to boost your PR campaigns

Agility PR Solutions

TikTok got banned in the U.S.almost. After being shut down for about 12 hours, this social media platform finally came back online after President-elect Donald Trump restored it. The president vowed to save the app moving forward. There’s no denying the potential impact of the ban on users and brands. TikTok has become the go-to […] The post 5 tips for effectively using TikTok trends to boost your PR campaigns first appeared on Agility PR Solutions.

Trends 78
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!