Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner.

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Communications Corporate Reputation Employee 248

Stephen Waddington

JANUARY 7, 2021

The Brexit EU deal and COVID-19 vaccine provide business certainty despite a UK-wide lockdown. The question is not whether we’ll see a recovery and growth, but when. Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. Don’t get me wrong.

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Agency Energy Travel Government 171

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. While attention spans continue to decrease and consumer eyes are focusing on the shorter format of social media, many resource-constrained media outlets are hunting for supplementary material to accompany their content.

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Content Marketing Brand Branding Marketing 170

Cision

JANUARY 7, 2021

Mark your calendar for some of these unique events for journalists and bloggers in the new year.

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Blogging Media 156

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 7, 2021

What a way to wrap up the year! With all the holiday hubbub and extended vacation days, December has historically not been our best month—but of course, this December was not your typical one. But as in happier years, the lion’s share of our leading posts showcased the expert insights of some of our top […]. The post ICYMI: Bulldog’s Top 10 most popular posts in December appeared first on Agility PR Solutions.

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Course Publicity 86

Bianchi Biz Blog

JANUARY 7, 2021

Mark has a problem. As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space.

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Agency Automotive Company Mobile 95

Agility PR Solutions

JANUARY 7, 2021

As communications professionals, we take pride in our ability to know what to say, and when and how to say it. But my head and heart are hurting today and I’m searching to find the right words as I try to make sense of the unfathomable chaos that took place this week, and the precarious […]. The post PR and the insurrection: New PRSA Chair speaks out on Jan. 6 events appeared first on Agility PR Solutions.

Communications 78

Communications How To Publicity 78

HMA Public Relations

JANUARY 7, 2021

Combatting misinformation is part of the Public Relations Society of America’s 2021 national platform. As a member of the PRSA College of Fellows, I had an opportunity to listen in on a presentation about this new initiative, Voices4Everyone. It’s a program to create an atmosphere where democracy and informed decision-making can thrive. (The other three […].

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How To Publicity 90

Konnect Agency

JANUARY 7, 2021

Back in the day, and by that, I mean the time before 2020; this was the time of year for making resolutions and setting intentions. As we begin a new year, and turn to 2021 with hopeful yet cautious eyes, the intention I want to set is one of clarity. As we have seen, people don’t do well with uncertainty. And neither do intentions. For a goal or stated intent to work, you have to be clear and then take deliberate and meaningful action.

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Retail Consumer Meeting Agency 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Reputation Us

JANUARY 7, 2021

In the wake of this week’s deplorable attack on the US Capitol building, many executive leaders are emerging from the shock and asking, “How could this happen?” and “Why wasn’t there a quicker response?” All fair questions, but don’t expect clear, quick answers. Even without that clarity, it is incumbent upon leaders, organizations, and corporations to take a stance…NOW!

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Reputation Corporate Community Communications 97

Flatiron Communications

JANUARY 7, 2021

Dogma Be Damned: Set Real Journalists Free. For many, it would seem unusual, if not highly suspect, for a long-time public relations executive to opine on the state of journalism and to offer remedies for its preservation. After all, aren’t most PR pros charged with positioning their clients more favorably in news and feature stories? (There are strategies to achieve this.).

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Journalism Local Facebook Report 36