Flack's Revenge

MARCH 23, 2017

When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I’ve pointed out, influence is not just a number ). Then again, much has been said about the benefits of targeting micro-influencers – those with fewer than 10K Twitter followers. They’re said to hold more sway, pound for pound, and be easier to engage than mega online personalities.

Real Estate 159

Real Estate Marketing Automotive Viral 159

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel.

B2B 136

B2B Leadership Trade Shows Insurance 136

Stern + Associates

MARCH 23, 2017

In today’s post-truth environment, simply presenting the facts isn’t enough. Trust is what matters most in modern communications. It’s what every brand and thought leader aims for: to be seen, The post Words That Can Make You Trustworthy appeared first on Stern Strategy Group.

Groups 91

Groups Strategy Brand Branding 91

PR in High Definition

MARCH 23, 2017

Last month Yogendra Vasupal, the founder of Stayzilla , announced in a blog post he would shut down all operations – despite having recently raised $33.5 million. The honesty and reflection in Yogendra’s blog post is a lesson to many. In the post, he openly admits that focusing on irrelevant data and metrics was one of the main reasons Stayzilla failed: “ The initial 7 years were all about having negative working capital, positive cash flow and a sustained ability to fund our own growth.

Measurement 54

Measurement Blogging Resources Data 54

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Solo PR Pro

MARCH 23, 2017

On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On March 22, 2017 we weighed in with opinions and insight on the following topics of interest: Do you routinely assess/monitor your PR competition?

Training 40

Training Leadership Community Company 40

PR in High Definition

MARCH 23, 2017

Please enter your password… Something we are asked multiple times per day and, of course, can often not remember. After scouring through files to find that one precious document containing all your passwords, rifling through old emails, usually we just click ‘Forgot your password’. Shopping accounts, bank accounts, memberships, personal emails, work emails, multiple social platforms, related social tools and profiles – there are now so many things requiring us to enter, and worse, remember

Tools 48

Tools Banking Local Data 48

PR in High Definition

MARCH 23, 2017

“Huzzah!” Shouted the PR executive. “We’ve got a great piece of coverage in a leading national newspaper reaching one million readers!”. “Excellent news! Now what?” Replied the technology company. Now what indeed. Insights have been collected, the campaign has been planned and you’ve delivered the coverage. The next piece of the puzzle is optimisation.

LinkedIn 59

LinkedIn Google SEO Employee 59