Landis PR

NOVEMBER 7, 2022

Photo courtesy of Pexels. By Staff. Companies are understandably concerned about changing economic conditions and are looking for ways to prepare for a potential economic storm. During early signs of an economic downturn, some companies are too quick to hit the panic button and begin making budget cuts, layoffs, and reductions wherever possible. While cutting back in some areas might be necessary during a recession, your PR efforts should be the one thing you exclude from the list of cutbacks.

Publicity 98

Publicity Journalism Company Study 98

Ronn Torossian

NOVEMBER 7, 2022

The metaverse provided brands with the opportunity to create their own virtual space. With the basis of one being the digital realm and the other being firmly rooted in the physical world, the pairing of the food industry and the metaverse may not seem to be the most obvious. The food industry can be forward-thinking […]. The post Food brands in the metaverse appeared first on.

Brand 195

Brand Branding Industry Publicity 195

PRSay

NOVEMBER 7, 2022

U.S. adults under 30 trust information on social media sites almost as much as they trust information from national news outlets, Pew Research Center finds. Except among these youngest adults, Americans remain much more likely to trust information from local and national news organizations than information on social media. Among survey respondents 18–29 years old, half say they have “some” or “a lot” of trust in the information they see on social media.

Social Media 156

Social Media Study Media Local 156

Agility PR Solutions

NOVEMBER 7, 2022

When you are taking your marketing and PR content up a level by infusing it with strong opinions and insights, underpinned by rock solid evidence of technical or market expertise, there’s a lot that can go wrong. So here are my ‘Top 10 biggest mistakes’ to avoid when building thought leadership campaigns. 1. Not involving […]. The post Top 10 biggest mistakes when building thought leadership campaigns appeared first on Agility PR Solutions.

Leadership 94

Leadership Marketing Analysis Publicity 94

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

NOVEMBER 7, 2022

A business will not survive without happy customers. Customer loyalty is not only about customer satisfaction, it goes beyond that. It is about overall trust in a brand and how likely a customer is going to repeatedly spend money on the products and services of a brand. If a customer can depend on a brand, they will return to it. A meaningful bond is also important as that helps immensely in customer satisfaction.

Consumer 88

Consumer Customer Service Social Media Brand 88

The Hoyt Organization

NOVEMBER 7, 2022

There will always be value in tried-and-true traditional public relations practices, however, in an increasingly digital landscape, evolving into new channels and expanding into the digital landscape is not only necessary, it’s required. With more clients looking to build their sales funnels, PR today is no longer press only, and digital is the name of […].

Publicity 89

Publicity 89

Agility PR Solutions

NOVEMBER 7, 2022

New survey data from enterprise customer data platform Treasure Data delves into the impact of rising costs to consumers, how inflation is changing spending habits, and what marketers are doing in response. The survey confirms businesses and consumers alike are being squeezed by tightening budgets, which are forcing them to reevaluate their priorities.

Consumer 86

Consumer Enterprise Marketing Survey 86

HMA Public Relations

NOVEMBER 7, 2022

We are back with another #MediaMonday! The latest feature comes to us from staff writer for AZ Big Media, Kyle Backer. Find out more on how he got into journalism, the pitches his publications are looking for, favorite local spots and more in this post.

Journalism 87

Journalism Local Pitching Publicity 87

Agility PR Solutions

NOVEMBER 7, 2022

It’s no surprise marketers and brand managers are losing sleep—they certainly have more than their fair share of demons. And that’s particularly true these days, with a new-normal, not-quite post-COVID, inflation-induced marketplace infused with social activism and political dogma. The unrelenting demands for ROI, profits, and ongoing competition, capped with work-from-home ultimatums, are just a […].

Survey 78

Survey Marketing Brand Branding 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Ethical Voices

NOVEMBER 7, 2022

We’re doing something a little bit different this week. Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including.

Ethics 82

Ethics Travel Writing YouTube 82

Axia PR

NOVEMBER 7, 2022

An idea that didn’t fit one campaign can be just right for another. When ideating for public relations, you and the people you’re doing PR with will develop plenty of ideas for a campaign. However, you won’t find a use for all of them. Throwing them into a folder or archive doesn’t mean it’s the end for those ideas, though.

Publicity 62

Publicity 62

Institute for Public Relations

NOVEMBER 7, 2022

Corporate involvement in social issues such as racial justice, voting access and climate change is on the rise, but so is demand for corporate leadership on these issues. More than 60% of Americans would like to see major companies advocate to protect the environment; provide food security; end discrimination based on gender, race, sexual orientation … Continue reading In Social Issue Engagement, Major Companies Face Great Expectations — And Greater Controversy → The post In Social I

Company 52

Company Corporate Leadership Publicity 52

wiredPRworks

NOVEMBER 7, 2022

Is there a better way to manage communications through constant change? On the latest episode of “Growing Social Now” Caleb Gardner, founding partner of 18 Coffees and author of NO POINT B: New Rules for Leading Change In the New Hyper-Connected, Radically Conscious Economy, reveals the new rules for digital communication and change leadership.

Leadership 52

Leadership Communications Social Media Media 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Practical Law Construction

NOVEMBER 7, 2022

Last week I had the pleasure of travelling to one of my favourite cities, Edinburgh, to help launch the report, 2022 Construction Adjudication in the United Kingdom: Tracing trends and guiding reform at the Adjudication Society’s annual conference. The report has been published by King’s College London (KCL) and the Adjudication Society, and is the product of a considerable amount of hard work by Professor Renato Nazzini and Aleksander Kalisz of KCL.

Survey 52

Survey Report Construction Conference 52

Institute for Public Relations

NOVEMBER 7, 2022

JUST Capital and The Harris Poll explored how the American public expected companies to respond to the most crucial issues of 2020. A survey of 2,055 U.S. adults was conducted from Oct. 20-22, 2020. Key findings include: 1.) 72% of Americans think that business leaders have a role to play in assisting their employees during … Continue reading Americans Believe Corporate Leaders Have a Role in Protecting Democracy → The post Americans Believe Corporate Leaders Have a Role in Protectin

Corporate 52

Corporate Survey Employee Publicity 52