Sword and the Script

AUGUST 9, 2022

Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show up as a problem until #8 and garnered just 13% of the votes from respondents. Ask 10 PR people to define public relations and you’ll get 10 different answers. Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and. 3) lack of employee experience (25%)

Communications 146

Communications Survey Employee Measurement 146

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. And we agree that nothing is quite as rewarding as securing that one BIG media placement. .

Media 310

Media Retail B2B Journalism 310

Agility PR Solutions

AUGUST 9, 2022

In a perfect world, the lead generation process would’ve been seamless. You generate leads via inbound and outbound marketing campaigns. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). You convert customers and do business with them happily ever after. But the world we live in isn’t even remotely perfect now, […].

Marketing 86

Marketing Publicity 86

Ethical Voices

AUGUST 9, 2022

When I first started EthicalVoices in 2018, I knew who my first interview had to be. Paula Pedene, APR, Fellow PRSA. She is a whistleblower who embodies the ideal of the ethical public relations professional. . She collaborated with Phoenix VA Dr. Sam Foote, members of Congress, and the media to expose the unethical wait times and delays managers were imposing on our nation’s veterans.

Ethics 95

Ethics Interviews Publicity Media 95

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 9, 2022

New consumer research from unified CX platform Emplifi explores what consumers expect from their social media experiences and brand interactions, and also how social media marketers can adapt their strategies to better meet these expectations. The firm’s newly released 7 Key Consumer Expectations Impacting Social Media Success Today report outlines generational insights into how different […].

Social Media 86

Social Media Media Consumer Meeting 86

Agility PR Solutions

AUGUST 9, 2022

When discussing business process outsourcing (BPO), not all service providers were created equal. So, how does one know which provider is the best option for your company? Here are some key traits to look for when selecting a BPO provider. What is Business Process Outsourcing? Business Process Outsourcing (BPO) is contracting a business process to […].

Company 78

Company Marketing Publicity 78

NewsWhip

AUGUST 9, 2022

Misinformation and disinformation are among the biggest challenges facing humanity. The proliferation of “alternative facts” and downright lies is dramatically affecting the public’s understanding of major conflicts, climate change, disease and transitions of power. One study in Singapore, for instance, found that COVID-19–related misinformation caused people to eat garlic and rinse their nose with saline as a way to avoid the disease at the expense of proven scientific prevention methods, such

Government 78

Government Journalism Advertising Advertising 78

HMA Public Relations

AUGUST 9, 2022

If keeping tabs on audiences is important to your business, then social listening is for you. Find out more from Justin Liggin.

Social Media 89

Social Media Media 89

Prohibition

AUGUST 9, 2022

We’re always keeping a close eye to see what interesting campaigns brands are delivering across PR and social media. So, here’s a look at some recent campaigns that have caught our attention… Lego celebrates its 90 th anniversary in style. Lego have commissioned a 15-acre maze design at York Maze to celebrate their 90 th anniversary! Believed to be the world’s biggest Lego mini-figure, the aerial view shows a 492ft Lego character cut into the maize plants, with ’90 years of pla

Social Media 62

Social Media Media Viral B2C 62

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

AUGUST 9, 2022

So many companies waste a large amount of money on marketing, but what if we said you didn’t have to do that to be successful? Follow this BrandScript series to see how you can do that in a short, seven-part framework.

Company 62

Company Marketing 62

OnePitch

AUGUST 9, 2022

Today’s guest on Coffee with a Journalist is Eli Tan , an NFT reporter for CoinDesk. Elijah covers NFTs, gaming and the metaverse. During the episode, Eli talks about the many NFT pitches he receives (spoiler: 300-400 per day), what he looks for in pitches, the types of sources he enjoys speaking with, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Pitching 64

Pitching Interviews System Video 64

Maxim Behar

AUGUST 9, 2022

The PR expert Maxim Behar took part in the morning block on the Bulgarian prime time NOVA TV with Laura Indzhova hosting the show. He expressed his opinion about the former government's approach to their PR strategy, as well as their shortcomings in their communication with the Bulgarian citizens. Host: Mr. Behar, I read a very interesting article of yours in the newspaper "24 Chasa" about the lost battles in terms of PR and the executive power's communication with the people during the past 6-7

Government 52

Government Communications Strategy Social Media 52

Solo PR Pro

AUGUST 9, 2022

Ebony Vaz’s path to PR was a bit untraditional. “I’ve had quite an interesting background, but it’s funny how it all comes together with what I do now,” she explains. In college, Ebony studied industrial engineering — an area she was inspired to pursue after watching the movie “Short Circuit” as a kid. Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Maxim Behar

AUGUST 9, 2022

Maxim Behar , PR expert, CEO of M3 Communications Group, Inc., and Honorary Consul General of the Republic of Seychelles, had a productive meeting with H.E. Delfin Pllana , Ambassador of the Republic of Kosovo in Bulgaria. Two diplomats discussed the possibilities of expanding the cooperation between the two states in the field of business and culture.

Meeting 52

Meeting Groups Company Communications 52

Maxim Behar

AUGUST 9, 2022

I received an email, one of many. For years, there are between 2,500 and 3,000 emails in my inbox every day, and yet I almost never miss an important message. I have a system, so I will rarely miss anything, especially from a friend and a wonderful business partner. Even more so in a language that surely only I can understand. And here is the message from the beginning of April this year: "I'm coming tomorrow.

Hotels 52

Hotels Conference Banking Course 52