Tue.Aug 09, 2022

The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter:

Sword and the Script

Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show up as a problem until #8 and garnered just 13% of the votes from respondents. Ask 10 PR people to define public relations and you’ll get 10 different answers.

What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?”

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A new way to think about experiential PR

PR Daily

It’s time to move away from inspiring FOMO to inviting people in. For years, public relations was a reactionary play in experiential marketing.

5 ways you can use AI to improve lead generation

Agility PR Solutions

In a perfect world, the lead generation process would’ve been seamless. You generate leads via inbound and outbound marketing campaigns. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL).

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

Twitter’s edit button is real, layoffs at Snap and data on female CEOs

PR Daily

Plus: A retired police officer is using TikTok to help flood victims. A retired Louisville Metro Police Department officer is using TikTok to help provide relief to flood victims in eastern Kentucky, WLKY reported.

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6 questions to answer before measuring anything

PR Daily

The hardest question doesn’t have anything to do with data at all. When it comes to the task of measuring our efforts, we often get overwhelmed figuring out where to gather data from, what KPIs should be and how to set up a dashboard that will resonate with executives.

Honoring Paula Pedene, APR, Fellow PRSA: VA Whistleblower

Ethical Voices

When I first started EthicalVoices in 2018, I knew who my first interview had to be. Paula Pedene, APR, Fellow PRSA. She is a whistleblower who embodies the ideal of the ethical public relations professional. .

Female comms pros, share your experiences

PR Daily

GWPR’s Annual Index 2022 examines the roles and treatment of women in PR. Women make up two-thirds of the communications workforce, but only hold one-third of executive-level positions.

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What is Social Listening?

HMA Public Relations

If keeping tabs on audiences is important to your business, then social listening is for you. Find out more from Justin Liggin. Social Media social listening social media

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Traits to look for when selecting the right BPO service provider

Agility PR Solutions

When discussing business process outsourcing (BPO), not all service providers were created equal. So, how does one know which provider is the best option for your company? Here are some key traits to look for when selecting a BPO provider. What is Business Process Outsourcing?

How NewsGuard monitors 8,000 websites to combat misinformation


Misinformation and disinformation are among the biggest challenges facing humanity. The proliferation of “alternative facts” and downright lies is dramatically affecting the public’s understanding of major conflicts, climate change, disease and transitions of power.

Recent PR and Social Media Campaigns That Caught Our Attention


We’re always keeping a close eye to see what interesting campaigns brands are delivering across PR and social media. So, here’s a look at some recent campaigns that have caught our attention… Lego celebrates its 90 th anniversary in style.

StoryBrand BrandScript: Why telling your company’s story clearly is important

Axia PR

So many companies waste a large amount of money on marketing, but what if we said you didn’t have to do that to be successful? Follow this BrandScript series to see how you can do that in a short, seven-part framework. PR tips story telling

2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

Coffee with a Journalist: Eli Tan, CoinDesk

The TypeBar

Today’s guest on Coffee with a Journalist is Eli Tan , an NFT reporter for CoinDesk. Elijah covers NFTs, gaming and the metaverse.

Effective PR Strategies for Saas Companies


In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies.

Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Ebony Vaz’s path to PR was a bit untraditional. “I’ve I’ve had quite an interesting background, but it’s funny how it all comes together with what I do now,” she explains.

Maxim Behar for NOVA TV: Toward Effective Government Communication Strategies

Maxim Behar

The PR expert Maxim Behar took part in the morning block on the Bulgarian prime time NOVA TV with Laura Indzhova hosting the show. He expressed his opinion about the former government's approach to their PR strategy, as well as their shortcomings in their communication with the Bulgarian citizens.

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

The Knight A.O., who always returns to Bulgaria with a new business project.

Maxim Behar

I received an email, one of many. For years, there are between 2,500 and 3,000 emails in my inbox every day, and yet I almost never miss an important message. I have a system, so I will rarely miss anything, especially from a friend and a wonderful business partner.

Maxim Behar Meets with the Ambassador of the Republic of Kosovo in Bulgaria

Maxim Behar

Maxim Behar , PR expert, CEO of M3 Communications Group, Inc., and Honorary Consul General of the Republic of Seychelles, had a productive meeting with H.E. Delfin Pllana , Ambassador of the Republic of Kosovo in Bulgaria.