Mon.May 16, 2022

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Successful PR Strategies for Tech Companies

Ronn Torossian

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences. Although most PR efforts […].

Company 195
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Imposter Syndrome – An Adtech PR Love Story (Ending With A Breakup)

ImPRessions - Crenshaw Communications

Let’s be honest – those that say they’ve never known “Imposter Syndrome” are lying. Whether you experience these feelings regularly or not, we’ve all been there. Yet for me, “Imposter Syndrome” has contributed to my professional success in tech PR. At the same time, I think the term should disappear entirely. Post-blog, I will remove this word from my vocabulary, and passionately challenge those who say it exists. .

Employee 193
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How to increase your media relations pitching success

Stephen Waddington

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. It should have a short subject line, be 50 to 79 words, contain no more than three links, and be sent on a Friday. Propel, a customer management system (CRM) tool for media relations, analysed nearly 400,000 pitches sent via its platform in Q1 2022 to understand the most effective strategies to engage with journalists.

Pitching 151
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Boards are incorporating ESG into their strategy, and taking action to increase ESG fluency

Agility PR Solutions

New research from leadership advisory firm Spencer Stuart and modern governance tech provider firm Diligent reveals how nearly 600 global board directors are addressing environmental, social and governance (ESG) and structuring oversight to help their organizations address the opportunities and risks that affect their long-term success. Seventy-one percent of corporate boards are incorporating ESG objectives and goals […].

Strategy 143
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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We can’t fix the mental ill-health epidemic without breaking down the ingrained stigma

Stephen Waddington

Steph Brown wants to understand the mental health impact on junior- to mid-level roles within the public relations industry. Poor mental health within the public relations industry has become overwhelmingly worrying. Last year, the PRCA and CIPR found that nine in ten practitioners had struggled with their mental wellbeing. Compare this with the average workforce, where 65% of which struggled with their mental health during the same period, and the severity of the problem becomes apparent.

Industry 103

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Meet the Media: Sara Jensen, Technical Editor at Power & Motion

Bianchi Biz Blog

After 11 years at a publication focused on the design of heavy-duty equipment, I have recently moved to the publication Power & Motion. As technical editor of Power & Motion I work with my fellow editors to create content – whether that be written, video or otherwise – focused on modern motion systems and their power sources including pneumatic, hydraulic, electric and hybrid.

Meeting 74
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How to remove friction from your customer experience to make as many sales as possible

Agility PR Solutions

Providing a positive, seamless user experience—or UX—for your website visitors is a great way to make as many sales as possible and build credibility with your target audience. It’s also good for drumming up the loyalty you need to create enthusiastic brand ambassadors to promote your brand. Customers who have a good experience on your […]. The post How to remove friction from your customer experience to make as many sales as possible appeared first on Agility PR Solutions.

How To 94
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#MediaMonday – Jennifer Jones

HMA Public Relations

Today’s #MediaMonday comes to us from Jennifer Jones, special projects producer at AZ Family. Learn more about her and how she got started in broadcast news.

Media 77
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New research reveals tradeoffs of accelerating digital transformation

Agility PR Solutions

A new research report from multi-cloud application security and delivery firm F5 shows the challenges organizations face as they transform IT infrastructures to deliver and secure digital services that have become inseparable from everyday activities, such as completing job tasks or consulting a doctor. With highly distributed architectures and a broader threat landscape resulting from […].

Report 86
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Q&A with Robin Carr, Senior Counselor

Landis PR

By Landis Staff. Can you tell us about your background? I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., Kodak) and a couple of startups. I’m a San Jose State University (Spartans!) graduate and a Bay Area native (born in San Mateo, CA). Robin in the Giants Dugout at Candlestick Park, with members of the media speaking with Willie Mays.

Sports 52
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Thank You for Answering My Endless Questions

The Hoffman Agency

By Aliza Bolliger, Account Coordinator. Writing this final blog came a lot quicker than I thought it would. Or in other words, I can’t believe I am already nearing the end of my internship with The Hoffman Agency. What a pleasure it has been to be a part of the Hoffman team and an incredible opportunity to work and learn in a real-world capacity. I have felt myself grow as both a professional and a person, and I have The Hoffman Agency to thank for that.