Ronn Torossian

JUNE 14, 2021

Even the simplest marketing strategies can be effective for small businesses in driving growth and producing meaningful results. When paired with the right marketing plan, even small businesses can accomplish a lot without having to rely on a big marketing budget. Company Website Before companies are able to think about the ways they can market […].

Small Business 195

Small Business Strategy Company Marketing 195

Reputation Us

JUNE 14, 2021

From the Credit Union Times …In the first of a two-part series, three CU executives answer five questions about social justice. In the wake the recent social justice issues and the advancement toward diversity, equity and inclusion (DEI) that our country has witnessed over the last several months, many credit union leaders we partner with have been faced with complicated decisions.

Reputation 148

Reputation Financial Community Employee 148

Agility PR Solutions

JUNE 14, 2021

About one in five people in the U.S. have a disability. Companies can do well if they target their marketing and public relations efforts to this growing market. Some ways to do this are highlighted below, and there are options to improve and enhance your public relations efforts in this area, too. People with disabilities […]. The post PR positioning: 5 ways to appeal to the disability market appeared first on Agility PR Solutions.

Marketing 143

Marketing Publicity Company 143

Axia PR

JUNE 14, 2021

To make a website prominent in SERPs, it is important to have useful website integrations that can improve visitors’ experiences. You understand the importance of an online presence. You have created a website, and it has unique content and good quality pictures with important information about your company, but is it enough? Does a website require anything else apart from relevant content?

Company 117

Company Web SEO 117

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ishmael's Corner

JUNE 14, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement. They always claim to be there to help the agency and make sure everyone — both the agency and the in-house PR department — enjoy a “happily ever after.”.more.

Storytelling 99

Storytelling Agency Communications Publicity 99

Agility PR Solutions

JUNE 14, 2021

Many companies are already taking advantage of AI and automation. These tools streamline workflows, resulting in greater efficiency. AI chatbots, for example, are helping with customer service. AI recruiting tools help with talent management. Hiring processes are more transparent. The focus is on skills, without fear of bias. A company looking for writers can use […].

Customer Service 91

Customer Service Marketing Tools Examples 91

5W PR

JUNE 14, 2021

For a lot of people, how food is presented is as important as how it tastes. With people navigating unique challenges during COVID -19, eating habits underwent a transformation of sorts. There has been a move towards health management. People are being experimental in the kitchen, baking more frequently, going meat-free, and looking up immunity-boosting diets.

Strategy 88

Strategy Marketing Instagram Blogging 88

Agility PR Solutions

JUNE 14, 2021

The post-COVID consumer is still a mystery to marketers—there’s very little data on the just-emerging attitudes and behaviors of shoppers in the “new normal.” New research from geofencing marketing solutions firm Reveal Mobile is an early attempt to explore how digital marketers are getting customers back into retail stores as pandemic-related restrictions are being lifted […].

Marketing 78

Marketing Retail Mobile Data 78

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. At a previous stop in my career while working in development for a major research university, I gained an appreciation for just how critical data was in guiding our overall content strategy.

Report 81

Report Data SEO Analytics 81

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

JUNE 14, 2021

We’re finally moving out of the COVID darkness and back to a brighter, more “normal” world, so it’s a perfect time to evaluate how consumers are thinking now and how they have adapted their shopping behaviors and lifestyles. New research from marketing solutions firm Vericast shares insights for marketers that provide a noteworthy glimpse into […].

Consumer 78

Consumer Communications Marketing Trends 78

Landis PR

JUNE 14, 2021

Photo courtesy of Junior Teixeira from Pexels. By Brianne Miller, LCI. Back in the day (say, the early 2000s), tech public relations was pretty much one giant category. If your client/business created or sold an online tool or offline hardware, you were doing “tech PR.”. Much has changed. Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech, healthcare tech and on and on.

Healthcare 64

Healthcare B2B Technology Fashion 64

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. At a previous stop in my career while working in development for a major research university, I gained an appreciation for just how critical data was in guiding our overall content strategy.

Report 52

Report Data SEO Analytics 52

HMA Public Relations

JUNE 14, 2021

Happy #MediaMonday! Today's feature comes Ron Dungan, a senior field correspondent with KJZZ. Learn more about him!

Media 56

Media 56

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer