Mon.Jun 14, 2021

Driving Growth Through Promotion for Small Businesses

Ronn Torossian

Even the simplest marketing strategies can be effective for small businesses in driving growth and producing meaningful results. When paired with the right marketing plan, even small businesses can accomplish a lot without having to rely on a big marketing budget.

Anne Marie Squeo explains the intrinsic link between crisis and comms

PR Daily

The veteran communicator and member of the 2021 Hall of Fame class shares how she sees the role of the communicator changing in the last year. The post Anne Marie Squeo explains the intrinsic link between crisis and comms appeared first on PR Daily.

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Why AI and marketing automation is the future of content creation

Agility PR Solutions

Many companies are already taking advantage of AI and automation. These tools streamline workflows, resulting in greater efficiency. AI chatbots, for example, are helping with customer service. AI recruiting tools help with talent management. Hiring processes are more transparent.

Report: How to streamline your online onboarding efforts

PR Daily

New data from Paychex sheds light on how best to welcome new workers into your midst during this turbulent era of workplace transformation and increased employee expectations.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Imagine Procurement Shaking Down a Heart Surgeon

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement.

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PR positioning: 5 ways to appeal to the disability market

Agility PR Solutions

About one in five people in the U.S. have a disability. Companies can do well if they target their marketing and public relations efforts to this growing market. Some ways to do this are highlighted below, and there are options to improve and enhance your public relations efforts in this area, too.

Critical race theory has a role to play in business communications and PR

PR Daily

Research from Nneka Logan, associate professor at Virginia Tech, offers a new theory on how the business community can take responsibility for its role in the discussion of race.

How marketers are driving in-store sales as pandemic restrictions ease

Agility PR Solutions

The post-COVID consumer is still a mystery to marketers—there’s very little data on the just-emerging attitudes and behaviors of shoppers in the “new normal.”

Did you create content that delivered results?

PR Daily

Enter PR Daily’s 2021 Content Marketing Awards to showcase your impressive content creations. Don’t miss the July 23 entry deadline. The post Did you create content that delivered results? appeared first on PR Daily. PR Daily Awards

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Post-COVID consumer optimism, anxiety and resilience: What communicators need to know

Agility PR Solutions

We’re finally moving out of the COVID darkness and back to a brighter, more “normal” world, so it’s a perfect time to evaluate how consumers are thinking now and how they have adapted their shopping behaviors and lifestyles.

Taking a Stance: A Company’s Reputation Is at Stake

Reputation Us

From the Credit Union Times …In the first of a two-part series, three CU executives answer five questions about social justice.

Summer Reading: PR Women with Influence

Culpwrit

A downside of writing your own book is that you don’t read many others while you’re crashing on content and deadlines.

Reporting Made Easy: Why You Should Use Databox With Your HubSpot Account

PR 20/20

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Five smart integrations to add to your website

Axia PR

To make a website prominent in SERPs, it is important to have useful website integrations that can improve visitors’ experiences. You understand the importance of an online presence.

What is Tech PR?

Landis PR

Photo courtesy of Junior Teixeira from Pexels. By Brianne Miller, LCI. Back in the day (say, the early 2000s), tech public relations was pretty much one giant category. If your client/business created or sold an online tool or offline hardware, you were doing “tech PR.”. Much has changed.

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New strategies for marketing traditional food products

5W PR

For a lot of people, how food is presented is as important as how it tastes. With people navigating unique challenges during COVID -19, eating habits underwent a transformation of sorts. There has been a move towards health management.

#MediaMonday – Ron Dungan

HMA Public Relations

Happy #MediaMonday! Today's feature comes Ron Dungan, a senior field correspondent with KJZZ. Learn more about him! Media Monday KJZZ Ron Dungan

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Sony Music forgives artist debt, Americans prefer Pride statements over products, and McDonald’s responds to data breach

PR Daily

Also: Westminster Kennel Club Dog Show sponsor Purina educates dog lovers, Biogen deflects data questions onto FDA, and Adult Swim engages with fan creators.

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