ImPRessions - Crenshaw Communications

MAY 10, 2021

Selecting the right journalist for a given piece of news is a vital skill for any PR team. It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292

Local How To Newspapers Pitching 292

Onclusive

MAY 10, 2021

What makes a technology news release stand out in a sea of tech news? To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. The team first analyzed cross-industry releases before drilling down into industry verticals. Based on the data, Onclusive determined differences in technology news distribution strategies and consumption by consumers and journalists as compared to other industry

Technology 195

Technology Data Measurement Consumer 195

Ronn Torossian

MAY 10, 2021

It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing. Visit any business site and you are likely to find a blog with tips, reviews, stories and more […]. The post Why is Blogging Important in 2021? appeared first on.

Blogging 195

Blogging Social Media Marketing Media 195

Agility PR Solutions

MAY 10, 2021

Today’s brand and business marketers need to take advantage of every opportunity they can find to differentiate their shops and engage their target customers from every reputational angle, and new research from digital and creative agencies directory Top Design Firms reveals that a full 50 percent of consumers say their impression of a brand is […].

Consumer 172

Consumer Brand Branding Reputation 172

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MAY 10, 2021

I vilken utsträckning behöver noterade bolag återge motpartnamn i sin informationsgivning enligt EU:s marknadsmissbruksförordning (MAR).

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120

Culpwrit

MAY 10, 2021

My alma mater held its 2021 Commencement over the weekend and I had a special reason to watch. Karen Torres, the student Commencement speaker at Indiana State University, is an impressive communication major who earlier this year received the first-generation leadership scholarship created by my wife and me. Besides being an outstanding student, Karen was […].

Leadership 105

Leadership Communications Publicity 105

Agility PR Solutions

MAY 10, 2021

Even though the health & hygiene industry has increased its performance from a year ago, largely due to the increased demands for germ-killing products during the pandemic, it still ranked eighth out of the 10 industries studied in MBLM’s Brand Intimacy COVID Study, an analysis of brands based on emotional connections during the pandemic. Olay made the […].

Brand 137

Brand Branding Analysis Study 137

Muck Rack

MAY 10, 2021

How PR pros can defend against allegations of misinformation

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Agility PR Solutions

MAY 10, 2021

Branding is the primary goal for public relations. Every company out there is looking to build relationships and trust with new audiences every day. They also look to strengthen these relationships by constantly reaching out to the audiences on various platforms. Podcasting is one of the platforms that a brand can use to tell its […]. The post 6 ways to take advantage of podcasting as a growing PR platform appeared first on Agility PR Solutions.

Brand 125

Brand Branding Company Publicity 125

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications.

Communications 88

Communications Viral Case Study Exercises 88

5W PR

MAY 10, 2021

Public relations (PR) is ideally about how you manage and disseminate data between point X and the public. Public relation professionals utilize data and facts to influence public perception about an individual, company, or brand. Some of the reasons why data is essential in public relations include : ? Proof of PR campaigns. ? Analysis. ? Behavioral Insight. ?

Data 88

Data Publicity Analysis Measurement 88

Landis PR

MAY 10, 2021

Photo courtesy of Pexels. By David Landis and Andie Davis, LCI. Ah, yes, the press release. A public relations professional’s bread and butter. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Probably more than we would like to admit. In public relations, our number one goal is to earn coverage for our clients.

Writing 98

Writing Video Interviews Report 98

HMA Public Relations

MAY 10, 2021

Today’s #MediaMonday is introducing us to Brent Ruffner, the Anthem reporter for Independent Newspapers. Learn more about him!

Newspapers 82

Newspapers Report 82

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Doctor Spin

MAY 10, 2021

I have to share xkdc’s Types of PR paper for, you know, reasons. Yep, guilty as charged on all counts. It’s funny because it’s true , you know? I’ve certainly written about all of these topics more than once. While that makes me predictable, there’s also a weird sense of comfort in having found such an unmistakable passion for public relations as a profession.

Print 52

Print Instagram Writing Publicity 52

Reputation Specialist Michael Toebe

MAY 10, 2021

Cartoonist Garry Trudeau. Someone’s sensitivity and good intentions, communicating from their best morality, with the compass pointing in what they believe to be the “right” direction might not prove protective to reputation and could very well invite a firestorm of criticism. How does this happen? For one, humans don’t always examine each other’s behavior from the perspective of what’s accurate.

Wikipedia 52

Wikipedia eBook Reputation Course 52

Doctor Spin

MAY 10, 2021

“A squirrel is just a rat with better PR.” We all know the classical saying in public relations. All hail Buzzfeed’s Nathan W. Pyle for making an awesome comic strip out of it. “Hey Mr. Rat, you should go see Doctor Spin.” Cover photo by Jerry Silfwer ( Prints / Instagram ).

Print 52

Print Instagram Publicity 52

Maxim Behar

MAY 10, 2021

11.05.2021 The Seychelles’ Honorary Consul General in Bulgaria Maxim Behar shared in an interview with the chief editor Gerard Govinden for Seychelles NATION newspaper about the power of competition and freedom of the media as a vital condition for the development of the country and its tourism, for the fight against COVID-19 and the greatest achievements of Seychelles' democracy.

Newspapers 98

Newspapers Tourism Government Journalism 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity