Wed.Sep 04, 2019

Is the Influencer Era Over? The Rise of Fake Followers 

Ronn Torossian

According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake.

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Why Podcasts Need to Be Part of Your PR Strategy

Action PR

Over the last decade, podcasts have seen a steady rise in popularity. As of June 2019, there was a reported 750,000 podcasts globally with over 30 million episodes. The number of weekly podcast listeners has almost doubled in five years – from 3.2 million in 2013 to 5.9m in 2018.

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3 tactics to amplify your PR campaign

PR Daily

Merging established public relations techniques with SEO is essential in today’s digital media landscape. Try these approaches. Creativity is essential for PR pros—especially when you’re angling for media coverage. . When outreach efforts fail to generate placements, PR teams can feel defeated.

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3 reasons you should stop, collaborate, and (social) listen

Agility PR Solutions

How often do you listen—reallylisten—to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often drowned out by other, more irritating noises.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Are your loyal customers mispronouncing your brand name?

PR Daily

Word-of-mouth is great, right? Well, if people are mangling the name of your company or product, then not so much. Here’s help for frustrated marketers and PR pros. How do you manage a brand when many people can’t even say it? Imagine what it must be like to be a brand manager for Givenchy.

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More Trending

5 hot topics for speakers

PR Daily

Today’s professionals face an array of workplace quandaries—dealing with nettlesome stresses and addressing overarching concerns about leading their teams and pleasing customers. What are the current hot topics in public speaking? Five particular areas seem to be attracting significant interest.

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6 questions with Aly Walansky

Muck Rack

6 questions with Aly Walansky


Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’

PR Daily

Also: Sears faces its final chapter, Ben & Jerry’s unveils its anti-racism ice cream, Cathay Pacific’s chairman resigns, and more. Good morning PR pros: It might finally be the end of the road for Sears. Reports are leaking about more store closings and an unstaffed corporate HQ in Chicago.

Socially responsible investing and ESG—not just a millennial trend

Agility PR Solutions

While millennials seem to be the generation most interested in applying their ideals on environmental, social and governance (ESG) issues to their finances, Gen Xers and baby boomers are also expressing growing interest, according to new research from Allianz Life Insurance Company of North America.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Announcing PR Daily’s Corporate Social Responsibility Awards winners

PR Daily

Congratulations to these impressive communications professionals. The post Announcing PR Daily’s Corporate Social Responsibility Awards winners appeared first on PR Daily. PR Daily Awards

Associations struggling with 20th-century approach to 21st-century comms challenges

Agility PR Solutions

Today’s association communicators know all too well that creating a long-term, one-size-fits-all comms strategy are gone—they must instead deliver an integrated program that speaks to members on an individual level and positions themselves as the go-to source for industry information, reveals new research from Naylor Association Solutions.

5 Strategies to Help You Move Up at Work


By Alma Causey Career stagnation is a very real and daunting thing. And for most PR professionals, as soon as the monotony starts to settle in, the only option they have is to seek and acquire career advancements in their field. Stagnation should never be your thing!

30 jobs in the PR and marketing world

PR Daily

When being interviewed for a potential job, you shouldn’t say certain things. Find out which phrases to avoid and what to offer instead. Then, check out our list of current openings. Your polished résumé impressed the hiring manager for the job opening you’ve been hoping to land. Congratulations.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Ethics Month 2019: A Celebration of ‘Ethics Every Day’


On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? In honor of PRSA’s annual Ethics Month in September, the Board of Ethics and Professional Standards (BEPS) will host programming focused on the theme “Ethics Every Day,” to emphasize how we as communicators can integrate ethics into our decisions and actions 365 days a year.

What is a fact sheet?

HMA Public Relations

In the latest addition to our PR Toolbox, Alison reviews the importance of a fact sheet. Want to read the full series to date? Check out more information here. The post What is a fact sheet? appeared first on HMA Public Relations. PR and HMA PR Alison Bailin Alison Bailin Batz fact sheet HMA Public Relations PR Toolbox Public Relations The PR Toolbox

Marketing And Brand Activism 


We’ve seen some large companies take positions on controversial issues and even brand some of their product lines to reflect their feelings. Ben and Jerry’s and Starbucks were among the early adopters of this growing trend. Now employees at several large and well-known companies are raising their voice and informing their employers how they feel about different social and political issues. Is this good or bad for a company’s business?

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Top five tips on how to improve your engagement on Twitter


Often people find themselves in a position where they are posting for the sake of posting or are sharing content that isn’t well engaged with – which makes the effort of sharing content almost seem like it’s not worth it.