Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the fourth and final episode in a series of videos, Jay Baer, founder of Convince & Convert and New York Times bestselling author shares his thoughts on the research.

Video 210

Video Journalism Study Survey 210

Flack's Revenge

OCTOBER 11, 2017

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. It is the third time I am participating, and am thrilled that Neal Schaffer and Brian Mahony invited me back (see my cheat sheet from last year ). It looks like it will be another great event.

Tools 149

Tools Leadership Technology Social Media 149

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. (Bad move.) But they usually fall short as a company grows and sees a need for a more coordinated PR effort.

Company 136

Company Interviews Reputation Privacy 136

Prowly

OCTOBER 11, 2017

Marketing, in whatever form, is one of the key activities that every business must partake in, as no business can survive without effective marketing and publicity. The post 10 Advantages Of Digital Marketing Over Traditional Marketing appeared first on Prowly Magazine.

Marketing 152

Marketing Publicity Trends 152

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

OCTOBER 11, 2017

The CIPR is crowdsourcing the knowledge of its members as part of its 70th anniversary celebrations in 2018. The CIPR is 70 next year. It plans to create a book as part of a year of anniversary celebrations. It’s a special project that I’m delighted to have been asked to lead. Celebrating a special anniversary. We’re asking CIPR members to help tell the story of the organisation and showcase excellence in public relations practice.

Writing 111

Writing Guidelines Community Pitching 111

Communications Conversations

OCTOBER 11, 2017

List posts are a dime a dozen in our industry. I’ve written about this “phenomenon” before. Most are geared strictly to procure clicks. Very few, on the other hand, are designed to be resources for the reader. But, that’s exactly what I wanted to do today. And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind.

Corporate 60

Corporate Blogging Insurance Insurance 60

Mora Communications

OCTOBER 11, 2017

Want to know how to land your company media coverage in the Chicago Tribune, NPR, Bloomberg News, USA Today, CNBC, the Washington Post, the New York Post and several other local and national media outlets? Here’s the secret. Put LOVE in your ingredient list. . Rolled oats, brown sugar, nuts and, yes, love! On Tuesday, the U.S. Food and Drug Administration sent a warning letter to Nashoba Brook Bakery, calling into question the West Concord, Massachusetts-based baker and wholesaler’s ingredients

Agency 64

Agency Local Company Communications 64

Axia PR

OCTOBER 11, 2017

Public relations and marketing are communications practices deeply entrenched in relevant content. While one discipline uses tools such as news releases and positioning statements, the other leverages glossy, image-rich brochures and catchy taglines. What continues to be elusive to some companies is the magical element of “content connection.” Content connection is the process of creating engaging, relevant content audiences crave that pushes them to a call to action, such as to like, share, rev

Tools 48

Tools Company Publicity Communications 48

HMA Public Relations

OCTOBER 11, 2017

Scott recently attended the 2017 Arizona Owners Forum, hosted by the Arizona Owners Forum Council in conjunction with the Exit Planning Institute (EPI). Chris Snider, EPI’s founder and author of Walking to Destiny, a book about preparing businesses for acquisition, was the keynote speaker. The post #BookClub – Walking to Destiny appeared first on HMA Public Relations.

Publicity 40

Publicity 40

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Shift Communications

OCTOBER 11, 2017

A decade ago, if a startup company wasn’t in Silicon Valley it would struggle to secure media and investor attention. Today’s startups have an expanded, legitimate and thriving list of options on where to set their roots. A report from the Progressive Policy Institute earlier this year detailed how the startup economy has spread in the past decade due to various factors including technology, economic dynamism and the job growth potential associated with startups.

Trends 74

Trends Skype Meeting Policies 74

PR News

OCTOBER 11, 2017

We’re deep in month 10 of the Trump administration, and it’s playing out as expected. As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it’s putting brands and individuals in difficult situations. The crux of the issue for brands: We have free speech in this… Continued.

Guidelines 75

Guidelines Social Media Media Blogging 75