Fri.Nov 05, 2021

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Boosting Company Credibility with Social Proof

Ronn Torossian

Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof. Any positive comments about a business and its solutions are considered social proof. Although this is an old marketing concept, the popularity of social media platforms, the importance […].

Company 367
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Media Moves at Chicago Sun-Times & The Washington Post, Allure Welcomes Beauty and Wellness Editor

Cision

Lorraine Forte returns to the Chicago Sun-Times, Lauren Saks, Reena Flores have new positions at The Post, and more.

Media 219
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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political co

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Do You Stand Out Online?

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. Before you work with anyone, what do you do? It’s very likely that you Google that person or company. The same is true for sellers, they are going to check you out on Google before they work with you. What happens when someone Googles you?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What I learned about “going viral” on LinkedIn last week

Communications Conversations

Last week I had my first experience with a post of mine “going viral” on LinkedIn. The funny thing is it was a complete throwaway post. Something I wrote “hot” and just reacted to as I saw the news in my feed that Sara Blakely had just given ALL her employees two first-class tickets to anywhere in the world and $10,000. Here’s the full post.

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How to Be a Better Sponge

HMA Public Relations

Being a sponge means soaking in knowledge about everything from current events to fun facts. Read more from Alison Bailin on how to become a better sponge in your everyday life!

How To 78
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Interview with our CEO: Important milestones for a truly essential CommTech platform

Presspage

First off, congratulations on the success of this funding round! Thank you. We were quite happy to receive additional funding from our existing investor, Capital Mills, because it shows they also acknowledge our potential for growth. Their experts know our business and have seen how we’ve been expanding. They share our confidence that we have a good team, a solid product-market fit and a strong value proposition to help our target audiences and that we have the ability to strongly and secu

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Content Marketing Secrets of General Mills and Land O’ Lakes

MaccaPR

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? What content distribution platforms will be most effective to drive engagement and sales?

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How Long Should a Press Release Be? The Ultimate Guide

PR Fuel

Release the beast. More than 270,000 Americans work as public relations specialists. One of their main jobs is to write press releases. . Yet thousands of others have written releases for their companies and non-profits. When you are writing a press release, you have to write one that stands out from the rest. But that isn’t always easy. . How long should a press release be?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Is paid social media worth it?

Prohibition

One of the biggest things that businesses need to be doing right now is paying attention to their customer base. They need to understand who their customers are, where they are, and what they’re looking for. All this information put together can help them grow their business. But how can business owners gain access to details like these? Social Media.