Mon.Apr 19, 2021

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Is PR Ready for AI? New #AIinPR Survey Examines Knowledge and Gaps | Business Wire Blog

Business Wire

No disrespect intended, but it seems that for many senior and mid-level PR and communications pros, artificial intelligence is pretty, pretty, pretty low on their priority list. It’s as if they’re waiting for someone to send them the Official Memo with a timeframe and process to get ready for AI. Well, I have a bit of news for you. There is NO memo!

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Choosing a PR Career

Ronn Torossian

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age. Contrary to popular belief the PR industry isn’t all about press releases, media coverage, and viral ads. By its […]. The post Choosing a PR Career appeared first on.

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Integrating Owned and Earned Media

PRSay

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. Not so! There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts.

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How the coronavirus pandemic affected social media marketing

Agility PR Solutions

We survived last year, and for that I congratulate you, because it wasn’t easy. We know how much of a struggle it was for everyone, especially if your business depends on engaging with and connecting with consumers. Now, after a complete year living with the global pandemic, we are staying optimistic about what the future […]. The post How the coronavirus pandemic affected social media marketing appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The State of the Media: By the Numbers

Cision

Key numbers from Cision's 2021 State of the Media report.

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More Trending

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Digital marketers expect to double messaging volume by 2024

Agility PR Solutions

Much changed in 2020 about the way marketers worked, from the technology they used to the frequency with which they visited company offices. But many things did not change, including the extent to which B2C marketers relied on digital messaging to engage customers and prospects, reveals new research from customer marketing software provider MessageGears.

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Meet the Media: Nathan Bomey, Business Reporter at USA TODAY

Bianchi Biz Blog

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. area. Before that, I was a reporter for the Detroit Free Press. At USA TODAY , I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. My coverage areas include business change, the auto industry, bankruptcy and the business of personal health.

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The worst data breaches of all time—are you prepared for this PR nightmare?

Agility PR Solutions

Ten years ago, a data breach that compromised the details of a million people would have been big news. Today, it wouldn’t even make page ten—we regularly see reports that billions of records have been accidentally released. In just two of the biggest breaches on this list, 3.5 billion people had their records exposed to […]. The post The worst data breaches of all time—are you prepared for this PR nightmare?

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#MediaMonday – Joni Sweet

HMA Public Relations

Today’s #MediaMonday comes to us from Joni Sweet, a national freelance journalist published in National Geographic, Forbes, Lonely Planet, Real Simple, SELF, Health, Healthline, Verywell, Thrillist, Where magazine, The Christian Science Monitor, Huffington Post, and Prevention, just to name a few. Her work primarily covers travel, health, and wellness.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Leaders driven by recent crises to reexamine roles and relationships with stakeholders

Agility PR Solutions

Newly released research from global comms firm WE Communications (WE) reveals a dramatic shift in executive leadership behavior, prompted by the global pandemic and ongoing moments of social upheaval. Citing a year of profound disruption, 86 percent of brand leaders surveyed say they’ve become more introspective. Seventy one percent say articulating personal core values and […].

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The top 10 cannabis journalists in 2021

Muck Rack

The top 10 cannabis journalists in 2021

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Why is the news media important?

Axia PR

News media will always be relevant. Before we dive into the importance of news media, let’s briefly define what news media is. News media is the exposure and coverage your company gets from other platforms that your company doesn’t own. Still not sure what this means? Take a more in-depth look at what news media is and what it includes.

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Why Current ESG Reporting Is Dangerous For Everyone

Landis PR

By Ariane Hofstetter, CEO of KOHORTEN and Michael Diegelmann, Founder and General Manager of cometis. While the importance of ESG (Environment, Social, Governance) issues, sustainable investments and transparent ESG reporting continues to grow, the Global ESG Monitor (GEM) shows that companies from DAX, EUROSTOXX, ASX 50 and Dow Jones still place too little emphasis on sustainability.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Maxim Behar Leads a BBLF Discussion with British Ammabssador Dr Rob Dixon

Maxim Behar

20.04.2021 Maxim Behar took part in an online discussion with the British Ambassador to Bulgaria Dr. Rob Dixon , organized by the Bulgarian Business Leaders Forum (BBLF). As former Chairman and current Board Member, Maxim Behar moderated the meeting. Her Majesty’s Ambassador to Bulgaria talked to CEO and top executives of nearly 40 companies of BBLF’s responsible business community.

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Client Announcements

Konnect Agency

Food & Beverage. Chef’s Cut. Chef’s Cut partners with TV and social media personalities Grill Dads, for an educational and entertaining Jerky 101 digital video series. Through the Jerky 101 mini-video series, Mark and Fey will teach people all about America’s favorite meat snacks, while Chef’s Cut stars as the exemplary brand. Lenny & Larry’s.

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Press Photos: Why Are They Important?

5W PR

PR is often associated with text and words, which to some extent reflects the reality of things. However, the power and importance of professional photos to the PR industry cannot be overstated. What catches one’s attention when they are flicking through a magazine or newspaper? Surely it is stories accompanying professional photos that get one’s attention.