Wed.Jun 16, 2021

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The Number One Way to Stand Out

PR for Anyone

What Are You Doing to Stand Out in Your Industry? If you’re looking for the number one way to stand out from your competitors, then make yourself more captivating. The world is noisy and crowded and it’s important to be recognized in your field. When you are captivating, you attract new customers and clients because you draw people in. Additionally, when the media is looking for an expert, who do you think they want… the same old same old expert or one who brings charisma and a

Energy 130
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6 top ways to get busy journalists to cover your brand

Agility PR Solutions

In one day, reporters and editors receive over 50 emails. To get coverage or generate interest, your pitch needs to add value, be timely and you need to follow up properly. Whether you are looking to get interviews for your spokesperson, feature on a community news website or more editorial opportunities for your seasonal campaigns, […]. The post 6 top ways to get busy journalists to cover your brand appeared first on Agility PR Solutions.

Brand 155
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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

That Digital PR Campaign has been done before – can you do it again? Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns. This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Within the talk I asserted that when creating digital PR content (or content that’s designed to get links and coverage from journalists), in one way or another we’re all under much the

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CMOs’ marketing effectiveness graded in new C-Suite Scorecard

Agility PR Solutions

How effective were chief marketers and their teams’ efforts during a rocky 2020? While revenue and sales growth rank as management’s top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite Scorecard of marketing value and effectiveness newly released by the CMO Council. Marketing teams scored highly in a rating […].

Marketing 145
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Fashion PR Guide to Grow A Recognizable, Beloved Brand

Prowly

For any fashion brand looking to promote themselves through earned media coverage, executing a successful fashion PR campaign is key. Whether handling fashion PR in-house or working at an external fashion public relations agency, there are some ways to ensure that your campaign is as successful as possible. Let’s start from the basics, though: What […].

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Do consumers trust social media influencers? Overcoming barriers to IM success

Agility PR Solutions

Even though there are plenty of communicators who will tell you influencer marketing is overhyped (and we’re not saying it isn’t), the fact is influencers have been proven to boost campaign efforts when used effectively. As businesses adopt digital marketing strategies, social and influencer marketing have become more integral to their multichannel approach.

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Handling a PR Crisis Involving Executives

5W PR

A couple of months ago, Nike faced a business crisis as the vice president of North America’s business department, Ann Hebert, had to resign from her position after a report surfaced that her son was running an entire resale operation involving Nike sneakers. According to the report, Hebert’s 19-year-old son, Joe Hebert, was at one point selling more than $200,000 worth of Nike sneakers per month.

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5 tips for build closer relationships with your older customers

Agility PR Solutions

Although your business might be successful, to ensure that this success lasts, you need to make sure that you develop close relationships with your older customers that will keep them returning to your company. In addition, developing these relationships can help you to lessen the impact of most common PR disasters that you might come […]. The post 5 tips for build closer relationships with your older customers appeared first on Agility PR Solutions.

Company 86
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Plank Center: Shaping Next Generation of Leaders

Culpwrit

By Christine Albrecht There’s a fair amount of pressure that comes along with serving as leaders for a center devoted to leadership! Luckily, the Plank Center for Leadership in Public Relations is led by a dedicated board, volunteers and small staff of dedicated professionals and academics. Karla Gower, Joanne Bischmann and Colleen Dolan sit at […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Where does your PR budget go? You might be surprised

Muck Rack

Where does your PR budget go?

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How Can I Make the Media’s Lives Easier?

HMA Public Relations

If you are looking to set yourself apart from the other PR pros and increase your chances of getting a story covered you must first interact with the media successfully. Find out how to get your media interactions right the first time with Alison Bailin.

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[EVENT]: PR Hacks for Small Biz (online)

Waxing UnLyrical

Event Alert: “PR Hacks for Small Biz” Friday, June 18, 10 am ET . A very quick post to share that I’m speaking on what promises to be a super-fun panel presented by DesignHill: PR Strategies and Hacks for Small Businesses. The 4-1-1: it’s this Friday (June 18) at 10 am ET, online. And it’s free to attend. I’m not familiar with DesignHill’s certification, so I can’t give you much info on that.

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The Real Danger of Denying the Risks of Our Decisions

Reputation Specialist Michael Toebe

(Charles Barkley, television broadcaster and NBA Hall of Fame player). We want to believe that what we’re doing, regardless of the lack of wisdom being shown, is the right thing. Yet, is it? “When you do dumb stuff and it works,” says the always colorful media personality Charles Barkley, “you keep doing dumb stuff.” That we do. We make the connection that doing that “dumb stuff,” that is providing some sort of reward is sustainable, which is of course, a lie and thus, self deception.

Ethics 52
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Carbon as a PR metric but who's counting?

Stephen Waddington

PR practitioners must measure carbon in the rush to address ESG concerns. A report published today suggests that the UK is woefully unprepared for climate risk. As society emerges from the COVID-19 pandemic, the call to build back better is growing louder and louder. Organisations recognise the urgent need to address a broader stakeholder group beyond shareholders, and a wider set of metrics beyond financial performance.

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When is the Best Time to Send a Press Release?

PR Fuel

When generating leads, content marketing is considered three times more efficient than other strategies. Meanwhile, about 60% of marketers have developed a content marketing strategy. . Nearly 80% of content marketers incorporate press releases into their content marketing strategies, too. A press release can help you boost brand awareness, build a buzz, and establish your credibility.