Tue.Feb 23, 2021

Getting Started in PR? Here are 5 Steps to Build Your Career | Business Wire Blog

Business Wire

In our recent professional education webinar ( click here to view the webinar), we brought together PR leaders and academics and a rising public relations professional to find out what newer PR pros need to know to move forward in their careers. public relations

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times.

B2B 206
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Digital Advertising Risks

Ronn Torossian

It’s been about a year since lockdown for COVID-19, a year of , spending days between different digital apps or trying out different hobbies when the apps get too boring or predictable.

PR Coverage May have a Bigger Influence on SEO than Links 

Sword and the Script

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords.

SEO 122

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Understanding social media influence on B2B purchase decisions

Awario

Social media was originally meant for individuals to have fun and socialize, but today, it has become a key component of organizations' marketing strategy

B2B 119

More Trending

Evolving social marketing and media trends in 2021

Agility PR Solutions

Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps’ popularity. These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers.

Trends 109

Sound legal guidance on vaccine incentives

PR Daily

A prominent employment lawyer shares expert advice on how employers can mitigate the risk of triggering a viable discrimination claim. As the number of Americans inoculated against COVID-19 continues to rise, so too does the number of individuals who are voicing reservations over receiving a vaccine.

UK Media Moves including GB News, Employee Benefits, The Sun and more

Cision

GB News announces multiple appointments ahead of launch; Employee Benefits appoints Kavitha Sivasubramaniam as Acting Editor; Adam Storer promoted to Senior SEO Editor at The Sun. Media Blog

SEO 139

Cherokee Nation asks Jeep to drop name, Facebook restores news content in Australia, and 71% of execs worry disinformation will be weaponized

PR Daily

Also: Kroger responds to third-party data breach, Spotify launches in more than 80 new markets, Twitch highlights Black content creators and streamers, and more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

A photoshoot that left a lasting impression

Stephen Waddington

Good photography is an important means of recording an event, telling a story, and promoting an organisation or brand. Chris has got an idea. He’s checked out a site in the centre of Newcastle. He’ll be in touch.”

Print 93

How Kim Bode is ‘finding comfort in the uncomfortable’ at her integrated communications agency

Muck Rack

How Kim Bode is ‘finding comfort in the uncomfortable’ at her integrated communications agency

Agency 131

4 ways that investing in PR training can improve customer service

Agility PR Solutions

Whether you’re a company looking to improve your customer service, or you’re trying to run a PR campaign on a budget, there are many ways that the wellbeing of your customers can also achieve great results for your company’s reputation.

Vishal Padhye Named to PRWeek Dashboard Top 25 List for 2021

Critical Mention

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. .

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Using Inclusive Language for All Marginalized Communities

HMA Public Relations

As communication professionals, we are responsible for keeping up to date on inclusive language. But what exactly does inclusive language entail?

Companies aren’t prepared to support customer engagement in the COVID era and beyond

Agility PR Solutions

Clubhouse by the numbers (and the numbers might surprise you)

Communications Conversations

So much has been written about Clubhouse already–I hesitated to even try to add another viewpoint.

Should PR pros be storytellers? with Carnival Cruise Line’s Chris Chiames | On Top of PR podcast

Axia PR

Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line. Guest: Our episode guest is Chris Chiames, chief communications officer at Carnival Cruise Line.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Creating a Digital Event

5W PR

Brands and corporations often utilize different marketing strategies to attract people’s attention and engage with their target audience.

News release engagement tips with Serena Ehrlich | On Top of PR podcast

Axia PR

Learn what you can be doing to increase your news release engagement and how you can use commercial newswires to your benefit with our guest Serena Ehrlich. Guest: Our episode guest is Serena Ehrlich, director of product marketing at Business Wire.

What’s trending in tech right now?

PR in High Definition

Oh, February – the month of love letters and pancakes. It’s also been the month of smartwatches checking our heartbeats and companies flipping out about acquisitions. See what I did there? Here’s a round-up of the tech stories that are hotting up right now and worth keeping an eye on.

Contract interpretation – who has commercial common sense?

Practical Law Construction

The dust is slowly settling over the arguments about how contracts should be interpreted.

Weathering a communications storm: What can we learn from the recent KPMG crisis?

PR in High Definition

The past few weeks must have been pretty stormy in the KPMG comms team. KPMG’s ex-chairman, Bill Michael, recently came under fire for making controversial remarks about his employees “playing the victim card” and “moaning” about their circumstances during the lockdown.

8 rules to follow for media relations in 2021

PR Daily

Experts share their inspiration and advice for finding earned media success in the coming year. The news cycle won’t be slowing down this year—and COVID-19 and the many crises attached to it will dominate headlines in outlets across the country.

What Do Communicators Need to Know About Trust in 2021? Findings from the Edelman Trust Barometer

Solo PR Pro

If it were another word “trust” might be considered a buzzword by now, but this is a word that is the very essence upon which the fabric of society is built upon. There are some aspects of it that we take for granted, put into question, or underestimate.