Business Wire

FEBRUARY 4, 2021

Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates. While we take a deeper dive into each of the trends in our whitepaper (click here to view the discussion) here are the highlights from the discussion.

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Trends Publicity Blogging 444

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete. But are they really? Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire?

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Maxim Behar

FEBRUARY 4, 2021

04.02.2021 Maxim Behar, Founder and CEO of M3 Communications Group, Inc., speaks to Capital magazine about the many successful projects and impressive achievements accomplished by his company in

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Groups Company Communications 246

Cision

FEBRUARY 4, 2021

Powerful analytical tools have become a must-have asset for all PR and communications teams. Learn why and how to use them.

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Analytics Data Tools Communications 195

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

FEBRUARY 4, 2021

Press conferences are glamorous. Account people like to work on them because they are exciting. Clients approve staging one because they expect a large media turnout for their event, which they believe will impress their bosses. But press conferences are dangerous because they are out of the control of the agency and client. And there […]. The post How to stage a press conference without holding one—with great media results appeared first on Agility PR Solutions.

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Conference How To Media Agency 170

Agility PR Solutions

FEBRUARY 4, 2021

Smart marketers and public relations pros know that maximizing effectiveness and efficiency are keys to generating sales revenue. They’re also aware that the best way to achieve this is by identifying and tracking key performance indicators (KPIs). The trick is knowing which ones are important and meaningful.

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Marketing Publicity 164

Awario

FEBRUARY 4, 2021

The internet is one of the best marketing tools in the world today. By using the internet properly, your enterprise will reach millions of people in the blink of an eye. This means that it can accelerate the growth of your enterprise or destroy it completely. In this article, we are going to discuss why online management is important, how you can do it and how to take the right approach to ensure that your brand is well represented in every area.

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Social Media Enterprise Reputation Brand 122

Prowly

FEBRUARY 4, 2021

Planning a PR budget is no one’s idea of a great time but—spoiler alert!—you do not want to go flying blind when it comes to forecasting your spending. This is as true for PR activities as it is for anything else. And while you may or may not have any influence over how much funding […]. The post How to Create a PR Budget appeared first on Prowly Magazine.

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How To Publicity 104

Cision

FEBRUARY 4, 2021

The FT launches Climate Capital, Jeremy Clifford to be Chief Content Officer at Archant, LRB appoints new editors.

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Media Blogging 120

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

FEBRUARY 4, 2021

2021 got off to a great start for Bulldog, with some very insightful contributions becoming very popular right out of the gate. Not surprisingly, many of our most high-traffic posts presented a bird’s-eye view of the year ahead—not an easy task after the tough year we’d all just been through. Several pieces forecast the trends […]. The post ICYMI: Bulldog’s Top 10 most popular posts in January appeared first on Agility PR Solutions.

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Trends Publicity 97

Culpwrit

FEBRUARY 4, 2021

Since the coronavirus pandemic began, many industries, PR among them, were forced to switch to telecommuting. Some companies have already made their remote work policy permanent. A recent report from GetApp indicates that telecommuting is up 400% over the past decade. And multiple research reports had already shown, before the pandemic, that remote workers […].

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Policies Report Industry Company 102

Muck Rack

FEBRUARY 4, 2021

Your guide to managing a remote PR team

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Mark My Words

FEBRUARY 4, 2021

Captain Sir Tom Moore—whose fundraising efforts raised an incredible £33 million for the effort against COVID-19—has died at the venerable age of 100. Though his legacy is undisputed—he is a war hero whose optimism and lust for life inspired the nation—the story nonetheless has an ambivalent resonance, not least because Captain Tom’s legacy will be manipulated by those who use patriotism and war rhetoric as a screen for their own failings.

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Energy Leadership Crisis Course 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

HMA Public Relations

FEBRUARY 4, 2021

When the pandemic first began, many radio and TV advertisements sounded insincere to the current times of wearing masks and social distancing. Marketers scrambled to update campaigns with new and innovative ways to reach their consumer. With COVID-19 concerns still prevalent, Iterable released its outlook at the most anticipated digital marketing tactics for 2021 which […].

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Mark My Words

FEBRUARY 4, 2021

This week, BrewDog made the visionary decision to offer (and to announce that it was offering) its 50 or so closed pub locations to help with a roll out of the Coronavirus vaccine. Whereas other business leaders have met the latest announcement with more grovelling for support, this response is truly epic. It makes the best of a bad situation, and turns a disadvantage (all its venues will be closed through at least mid-February) into an advantage (truly great and authentic PR).

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The Hoffman Agency

FEBRUARY 4, 2021

By Hibo Abtidon, Account Coordinator. I cannot believe my time as an intern will soon be coming to a close. It seems like just yesterday I was counting down the days until my interview for this position. In the last four months, my perception of PR has definitely changed. I came into this internship thinking that earned PR is the only thing that matters, and I now know it’s much bigger.

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Mark My Words

FEBRUARY 4, 2021

Public confidence in the government’s coronavirus response is at an all-time low—and for good reason. The cabinet’s communications have been piecemeal, difficult to follow, and subject to last-minute revision. The latest assurances that the military will be called in are no real improvement—Ben Wallace’s announcement was more parade, without any substance.

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Television System Leadership Tools 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Bianchi Biz Blog

FEBRUARY 4, 2021

You’ve seen the articles and blog posts for start-ups that have titles such as: “ Three PR Hacks To Boost Your Startup’s Exposure ” or “ 4 Public Relations Shortcuts to Get More Media Coverage.”. There is a lot of such content out there. Some of it is interesting at best, and much of it offers questionable (and sometimes downright terrible) advice, such as: Stalk your target reporter on Instagram; Offer the journalist an exclusive interview with your CEO; Embed your product info in GIFs to get t

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Automotive Mobile Agency Technology 91

Mark My Words

FEBRUARY 4, 2021

Pfizer just unveiled a new corporate identity, completing a lengthy process. Thousands participated in focus groups, hundreds of possible designs were considered, and multiple agencies and brand consultancies gave their ideas. The company wants to communicate that it’s no longer just a pill. The new design is meant to represent the new technology they offer, as well as a more wholistic approach to wellness and prevention.

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Corporate Groups Technology Agency 60

PRSay

FEBRUARY 4, 2021

After its U.S. debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos. However, in 2020, citing concerns over access to user data, the Trump administration deemed the Chinese-owned app a national security threat and sought to force a sale of its U.S. operations to U.S. companies.

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Brand Branding Film Viral 174

Mark My Words

FEBRUARY 4, 2021

In the past week, individual traders have shown that they too can use a tactic from the hedge funds’ arsenal, and put on the ‘short squeeze’—on Wall Street itself. But if this is going to be more than a story about David v. Goliath—the big, tech-savvy investment giants v. the sparky, individual traders of the internet—Wall Street will first need to look outside of its bubble and see the world through the eyes of its new opponent.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management