Wed.Oct 24, 2018

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In a world where stakeholders are globalized, dramatic change is happening at unprecedented speed. Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors.

Ethics 220
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Here’s Where Communicators are Hoping to Invest More Resources

PR News

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in your budget?,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

Resources 297
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We’ve been hacked! Call the Press!

Flack's Revenge

Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems somewhat akin to admitting you have an STD. After advising many cybersecurity companies over the years, I thought I’d issue this call for greater transparency.

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Best practices for making bad publicity better

Agility PR Solutions

True or false: There is no such thing as bad publicity If you said “true,” you are likely of the mindset that as long as someone is talking about you or your company, it’s an indication you are relevant and you’re pleased that your brand is being reinforced in the market. If you are a […]. The post Best practices for making bad publicity better appeared first on Agility PR Solutions.

Publicity 124
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. While based on the US experience, the piece has relevance for the Australian PR practitioner. Scheider recounts that “ nearly a quarter of jobs in the industry have vanished in less than 10 years” in the US. It’s a similar story in Australia. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018.

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How are transactions changing?

HMA Public Relations

Yesterday, I bought a set of wine glasses through the market feature on Facebook that collects all things being sold in a specific radius of your […]. The post How are transactions changing? appeared first on HMA Public Relations.

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Top 6 benefits of killer content for your business

Agility PR Solutions

Having good content for your business is a critical component of modern-day success. In today’s digital and knowledge-driven world, ignoring the relevance of purposeful and engaging copy could spell stagnation—otherwise known as doom—for your business. The very act of creating material is an education itself. Copy that isn’t exceptionally good won’t bring about the effect […].

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How to create engaging content for your blog

Public Relations Sydney

Regularly coming up with interesting topics for your blog can be challenging, especially trying to figure out what would be interesting for your audience. As a business leader and entrepreneur, blogs are a prominent tool to position yourself as a thought leader and an expert in a particular field. But when you start scratching your […]. The post How to create engaging content for your blog appeared first on Public Relations Sydney.

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Sports PR—how Gen Z is redefining consumption and sponsorship

Agility PR Solutions

Cultural tenets regarding Generation Z have led to disruption within numerous industries, and sports is certainly not immune. Broadly, Gen Z values creativity, innovation, skill, and hard work, and its members are open minded and progressive—and according to new data research from sports entertainment media brand Whistle Sports, this trend manifests as an extremely inclusive […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How To Make An Impact At A Business Conference

ImPRessions - Crenshaw Communications

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. How to make the most of a time and dollar investment in a trade show or conference?