Wed.Oct 24, 2018

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. What are these tactics and why should you avoid them?

The Importance of PR Skills in a Hyper-Globalized World

PRSay

In a world where stakeholders are globalized, dramatic change is happening at unprecedented speed. Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently.

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Here’s Where Communicators are Hoping to Invest More Resources

PR News

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in your budget?,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

We’ve been hacked! Call the Press!

Flack's Revenge

Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems somewhat akin to admitting you have an STD.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Best practices for making bad publicity better

Agility PR Solutions

True or false: There is no such thing as bad publicity If you said “true,” you are likely of the mindset that as long as someone is talking about you or your company, it’s an indication you are relevant and you’re pleased that your brand is being reinforced in the market. If you are a […].

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How To Make An Impact At A Business Conference

ImPRessions - Crenshaw Communications

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals.

10 essentials for your organization’s press kit

PR Daily

The press kit is among the most useful tools in public relations. Also known as media kits, well-developed press kits are a one-stop information source for reporters. They are essential in pitching story ideas.

Facebook still rules social—but YouTube and Instagram are gaining ground

Agility PR Solutions

Although Facebook has historically been (and continues to be) the dominant social channel, social media users had a tendency to use YouTube and Instagram more in 2018 compared to 2017, according to a new survey from business news and how-to website The Manifest.

Apple’s Tim Cook slams lax U.S. data-protection laws

PR Daily

Apple is taking a strong stand on an issue integral to its core business: stronger data protection laws for U.S. consumers. CEO Tim Cook was the messenger for Apple’s advocacy, which leant authenticity to the move, given his long history of supporting privacy.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. While based on the US experience, the piece has relevance for the Australian PR practitioner.

Top 6 benefits of killer content for your business

Agility PR Solutions

Having good content for your business is a critical component of modern-day success. In today’s digital and knowledge-driven world, ignoring the relevance of purposeful and engaging copy could spell stagnation—otherwise known as doom—for your business.

Study: PR pros are optimistic about industry’s future

PR Daily

Despite all the changes upending the industry, PR pros say their future is bright. A new study. from the PR Council , conducted in May, taps the sentiments of 367 public relations professionals and finds that many have a positive outlook for the industry.

Sports PR—how Gen Z is redefining consumption and sponsorship

Agility PR Solutions

Cultural tenets regarding Generation Z have led to disruption within numerous industries, and sports is certainly not immune.

How are transactions changing?

HMA Public Relations

Yesterday, I bought a set of wine glasses through the market feature on Facebook that collects all things being sold in a specific radius of your […]. The post How are transactions changing? appeared first on HMA Public Relations.

How to create engaging content for your blog

Public Relations Sydney

Regularly coming up with interesting topics for your blog can be challenging, especially trying to figure out what would be interesting for your audience. As a business leader and entrepreneur, blogs are a prominent tool to position yourself as a thought leader and an expert in a particular field.

Running your 2019 crisis strategy as a power play

TrendKite

You've prepped your 2019 crisis strategy as a power play. Now it's time to run the play, assess how it went, and go through what worked in a real-world example

Announcing PR Daily’s 2018 Corporate Social Responsibility Awards winners

PR Daily

The 10 Most Commonly Misspelled Words in the English Language

Flack Me

Category: Flack Me Summary: An email or document with spelling errors makes it difficult to trust the sender. Spelling speaks to attention to detail and you want to make sure yours is on point

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