2 old and 2 new skills every PR pro must have
Muck Rack
AUGUST 27, 2018
2 old and 2 new skills every PR pro must have
Mon.Aug 27, 2018
78 
The Art of the Comeback: How These Companies Returned to Prominence
5W PR
AUGUST 27, 2018
In business, you may be down, but that doesn’t mean you’re out. Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. Here are some standout examples of businesses who “made it back” and the lessons their journeys can teach us. General Motors. It really wasn’t that long ago that one of the Big 3 automakers in the United States was looking liked a stalled-out shell on the side of the highway.
Join 59,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Twitter Re-commits to Fighting “Toxic” Content
Ronn Torossian
AUGUST 27, 2018
As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted. Facebook, which spent most of last year and the first half of this year very publicly fighting to protect its brand from a flurry of accusations and scandalous headlines, seems to be starting to gain traction with consumers.
The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th
Deirdre Breakenridge
AUGUST 27, 2018
Join us on Thursday, September 20th at 12:00 p.m. ET for an in-depth discussion on the mysteries of media pitching. Yes. You heard us: Media pitching. Content may be king, but if the PESO model has taught us anything, it’s that we need to integrate a number of distribution tactics into the communications mix in order to be consistently successful. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices.
Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Think you know Gen Z? New study debunks many commonly held myths
Agility PR Solutions
AUGUST 27, 2018
The country’s 16 million college students are heading back to their respective colleges and universities this week, following the biggest back-to-school spending season in recent history. But according to new research from student affinity network UNiDAYS and Ad Age Studio 30, what these students bought—and where—reveals that Gen Zers’ relationship to digital technology is more complex than commonly […].
Sign up to get articles personalized to your interests!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
More Trending
Damage control and reputation recovery tips after a PR disaster
Agility PR Solutions
AUGUST 27, 2018
A PR department is extremely important for the sake of every company’s reputation. Any issue that could affect the consumer has the potential to destroy its public reputation, which could result in a wave of negative publicity and a loss of business if not handled correctly. No business is immune to PR disasters—your company is […]. The post Damage control and reputation recovery tips after a PR disaster appeared first on Agility PR Solutions.
Don’t lead with paid media coverage
Axia PR
AUGUST 27, 2018
Our recommendations to make paid media your last resort. Companies sometimes get caught in a cycle of utilizing paid opportunities because they don’t fully understand what public relations is and how to use the power of PR to earn media coverage. Some outlets will even tell companies that if they advertise, the outlet will write more about the company.
Best small-budget campaign: The Dialog Lab finds clever hooks in startup campaign
Agility PR Solutions
AUGUST 27, 2018
Enterprise software is a crowded and commoditized market, and it’s not easy for startups to launch and attract customers or investors—they need to build credibility first. When software-as-a-service vendor management company Meta SaaS (now Flexera) announced seed funding and its launch out of stealth, it sought to quickly demonstrate credibility for its leadership and new […].
#MediaMonday – Michael Doudna
HMA Public Relations
AUGUST 27, 2018
Today’s Media Monday comes to us from Michael Doudna, the newest reporter (for now) at 12 News, joining the NBC team in June. Michael and I […]. The post #MediaMonday – Michael Doudna appeared first on HMA Public Relations.
Are Your Impact Comms Resonating With Stakeholders?
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
A Woof for National Dog Day.
The Hoffman Agency
AUGUST 27, 2018
What happens when origami intersects with National Dog Day (August 26)? Our APAC design team answers that question. [link]. The post A Woof for National Dog Day. appeared first on "What's HAppening" Blog.
A critical review of Excellence Theory in an era of digital communication
Stephen Waddington
AUGUST 27, 2018
Excellence Theory is a much debated model of public relations practice. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. The Chartered Practitioner accreditation scheme was revised in 2015 removing the requirement for a paper. Details of the requirement for the current assessment are outlined on the CIPR website.
Let's personalize your content