PR Job Coach
SEPTEMBER 3, 2016
Everyone needs a mentor. There is no doubt that mentorship has positive lift for young and old, job seekers and career ladder climbers, students and teachers, managers and individual contributors. I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather.
Sword and the Script
SEPTEMBER 3, 2016
There are no experts in PR – only students. It’s more than a snappy quote, it’s a philosophy. The expert that knows everything is prone to get blindsided by something new on an otherwise idle Tuesday. PR is dynamic. Reporters swap beats and publications. Platforms and publishing tools change. Skills are perishable. Learning, lessons and continuous improvement are fundamentals of good PR professionals.
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