Thu.Mar 11, 2021

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Moving Beyond Photos – Use Multimedia to Increase the Value of Your News | Business Wire Blog

Business Wire

I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. And for good reason. Media relations today is harder than ever, and so is catching reader attention. Multimedia helps you do both. It gives reporters instant access to supplement what they need to cover your news and can increase the attention your story receives among readers.

Blogging 443
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How Editorial Calendars Are Key To Great PR Campaigns

ImPRessions - Crenshaw Communications

A successful PR campaign is a strategic one. That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s the worst-kept secret in most PR firms. .

Pitching 308
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7 Career Resources for Women in the Media

Cision

The media saw record layoffs in 2020 and women were hit particularly hard. Bookmark these career resources for women as you head back to work.

Resources 296
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3 Reasons Why PR Measurement is The Most Important Part of The Job

Onclusive

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. if management was asking them to). Public relations folks were quite content to remain in their little corner of the organization, happily churning-out press releases and “putting out fires.”.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Behöver nordiska ledningsgrupper och IR-ansvariga bry sig om den nya börsvärlden?

Cision

Detta är en gästartikel skriven av Laura Lindholm från Miltton om den massrörelse som amerikanska privatinvesterare iscensatte på aktieforumet WallStreetBets.

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5 best online survey tools and why marketers need them

Awario

The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. But you cannot build a relationship with your audience without understanding its needs and preferences.

Survey 178
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UK Media Moves including The Scottish Sun, Daily Record, ETF Stream and more

Cision

Gill Smith has been appointed Editor of The Scottish Sun; Chris McCall is promoted to Deputy Political Editor at the Daily Record; Tom Eckett is now Editor of ETF Stream.

Media 120
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Monthly wrap-up: A fly through February here at Prohibition

Prohibition

And so draws to a close the most perfect month that we’ve experienced since 2010 – calendar-ically speaking. It’s been a whirlwind 28 days here at Prohibition, with a whopping six new clients joining us, countless campaigns being planned in the pipeline and a brand-new recruitment drive launching! It was also the month that big brand Twitter was at its finest with that Heinz Beans x Weetabix collab, and the many hilarious responses that ensued….

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LSU Public Relations student Alannie Broussard receives Axia scholarship

Axia PR

As a senior at Louisiana State University, Alannie Broussard accomplished many things during her time as a public relations student. She’s the student vice president of LSU’s Public Relations Student Society of America chapter and completed numerous PR internships. This includes helping the Greater Baton Rouge Food Bank raise more than $5,000 via a social media campaign, 10 times more than the previous year’s amount.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Controlling The Message

HMA Public Relations

When a company or individual has the opportunity to proactively control the messaging surrounding them, it’s usually a good thing. The Arizona Cardinals’ recent signing of superstar J.J. Watt is an excellent example of how Watt and the team orchestrated a spectacular introduction to the Phoenix market. Watt made the announcement of his new team […].

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Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

12.03.2021 The Novinite.com’s founding father, Maxim Behar, about the start, freedom of the press and novelties in PR business… The first English-language media in Bulgaria Novinite.com turns 20 tomorrow. What are your memories of March 12, 2001, your launch day? That day had at least a year's history behind. I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time.

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1 Year Later: Communications in the Age of COVID-19

PRSay

It’s been a year since COVID-19 turned the world upside down. Things once considered normal now seem odd, even outdated. Sitting in a conference room with co-workers. Dining in a crowded restaurant. Grocery shopping maskless. Shaking hands. We’re stressed out, Zoomed-out, burned out and drained by the whole pandemic. Teleworking has provided some obvious advantages — no commuting, no suiting up for work, more flexibility.

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‘The royal family was castrated’ – the US & UK PR verdict on Meghan & Harry’s Oprah interview

Mark My Words

The Drum Racism, mental health, family strife, echoes of the untimely passing of Princess Diana… these themes have reverberated loudly since Oprah Winfrey’s bombshell interview with Meghan Markle and Prince Harry. But what have the revelations done to reputations? Following the sparse reactionary statement from the royal family and the abrupt departure of Piers Morgan, The Drum asks PR professionals and a pre-eminent royal family expert to define what impact the interview has had on the key play

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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These were the top publishers on Facebook in February 2021

NewsWhip

The second month of 2021 saw a slight dip in engagement to web articles on Facebook, but some familiar patterns of top publishers. As usual, we looked back at the top articles and publishers to see what moved the needle in terms of engagement on the platform. . As usual, we used our API to gather these rankings, which you can read about on our developer hub.

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Maxim Behar for Bloomberg TV: The Seychelles Government with a quantum leap in world tourism

Maxim Behar

10.03.2021 Maxim Behar, the Honorary Consul General of Republic of Seychelles in Bulgaria, made a guest appearance in the television show “In Development” on Bloomberg TV Bulgaria with host Veronika Denizova. Mr. Behar analyzed and clarified more about the advantages of Seychelles as a tourist destination in 2021 and noted the forecasts that by the end of April, Seychelles will be a COVID-19 free destination.

Tourism 52