Fri.Nov 08, 2019

A PRs guide to Google’s new follow vs no-follow rules

The Resolution Blog

SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank.

Google 156

In an ever-changing landscape, how do we prove the value of PR?

PR Daily

Measurement is crucial, along with understanding new tech and adopting an agile mindset. The value of PR is being challenged as we head towards 2020. Leaders expect a new approach. Because of increasing pressure and marketplace demand, we have to prove PR’s value in new ways.

Make sure your content tells a strong story

PR Daily

Learn how at Ragan’s Writing & Content Creation Conference in NYC. Every piece of content you create should tell a compelling story. How can you make sure you’re doing that—and getting through to your audiences? Join us at the Writing & Content Creation Conference , Dec.

Media Moves at Quartz & The Wall Street Journal, Business Insider Welcomes Back Correspondent

Cision

Oliver Staley’s new role at Quartz, Eugene Kim returns to Business Inside, and more. Media Blog

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 essential elements of an effective PR plan

PR Daily

You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success. If you’re new to using public relations to build your brand, starting a PR program can seem daunting.

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Share your impressive comms campaigns, events, projects and initiatives

PR Daily

Ragan’s PR Daily Awards will showcase the PR industry’s best work from the past year. Don’t miss next week’s Nov. 15 entry deadline. The post Share your impressive comms campaigns, events, projects and initiatives appeared first on PR Daily. Ragan Awards

Marketing Minute #13: Podcasting is a smart business strategy

Maine PR Maven

Podcasting is one of the most powerful ways to reach people. According to one study, more than half of Americans over age 12 (144 million Americans) have listened to a podcast. It’s estimated that 60 million Americans listen to podcasts weekly. That’s a lot of potential listeners.

Lufthansa slams striking workers, when your company should speak out, and Starbucks’ new holiday cup

PR Daily

Also: Where emoji come from, Popeyes’ sandwich gets a soaring relaunch, tips for superlative word choice, mastering international messaging, and more. Good morning PR pros: Ever wondered who decides what becomes an emoji?

Marketing Minute #11: Know your competition

Maine PR Maven

When you’re marketing your business, it’s helpful to know who else is selling the same or similar products and services. The post Marketing Minute #11: Know your competition appeared first on | The PR Maven. Branding Marketing

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The ‘woke moment’ that fostered the executive audit

PR Daily

For one young pro, the realization that PR research has personal ramifications as well as guiding future campaigns sparked a key insight. Now Cision’s chief insights officer, he recounts the tale.

Marketing Minute #10: Elements of a marketing plan

Maine PR Maven

Good strategic marketing is a lot like a well-played football game. The best coaches know their competition and they recognize the core strengths of their own team. The post Marketing Minute #10: Elements of a marketing plan appeared first on | The PR Maven. Marketing

It’s not if crisis will strike, but when

PR Daily

Register now for this FREE webinar. In Washington politics, there’s a new PR crisis to deal with every day. Of course, even in D.C. no one can predict when a crisis will strike, but they can prepare for one. Actually, it’s the only thing they can do. And you should do the same.

Marketing Minute #9: Valuable real estate: Inbox

Maine PR Maven

Sending e-newsletters is part of building your brand and can make you the one your targeted audience will remember when they need what you have to sell. The post Marketing Minute #9: Valuable real estate: Inbox appeared first on | The PR Maven. Building Relationships Email marketing

Workplace emotions: Provide outlets for your colleagues and yourself

PR Daily

So many of today’s employees are asked to do so much more in less time and with fewer resources. Add family and societal pressures, and safety valves are vital. Heed this advice. Emotions are part of the human condition—which means they play a role in the workplace.

Marketing Minute #7: PR and marketing are expensive. Start with a plan.

Maine PR Maven

Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion? The post Marketing Minute #7: PR and marketing are expensive. Start with a plan. appeared first on | The PR Maven. Marketing

Media Moves at Quartz & The Wall Street Journal, Business Insider Welcomes Back Correspondent

TrendKite

Oliver Staley’s new role at Quartz, Eugene Kim returns to Business Inside, and more

6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

Guest post by Atman Rathod. Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing.

Get Famous Friday: Using Social Media to Get PR

PR for Anyone

Hey there! it’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about monitoring social media. You would be surprised how active journalists are, mainly on Twitter, but also on LinkedIn.

#FunFactFriday – HMA Business Cards

HMA Public Relations

For today's #FunFactFriday, Marissa has taken a trip down memory lane to share a fun story about how she has noticed changes in business cards over the years. The post #FunFactFriday – HMA Business Cards appeared first on HMA Public Relations. Featured Fun Fact Friday business cards HMA Public Relations marissa Marissa Baker

Marketing Minute #12: Positioning yourself as an expert

Maine PR Maven

Everyone wants to buy from an expert. Whatever your product or service, it is helpful if you and your team are experts in your field. The post Marketing Minute #12: Positioning yourself as an expert appeared first on | The PR Maven. Building Relationships Content Creation Know - Like - Trust

Empty chair: frustrated Kay Burley turns table on politician, Ofcom investigates

Stephen Waddington

Sky News journalist Kay Burley vented her fury live on air at James Cleverly’s failure to appear on her show. The relationship between the media and political parties is fractious. Politicians are less reliant on mainstream media than has previously been the case.