Mon.Sep 12, 2016

article thumbnail

Six Ways To Tell If Coaching Might Be Right For You

Deirdre Breakenridge

A Guest Post By Ken Jacobs, Jacobs Executive Coaching and Jacobs Communications Consulting. In my decade as a coach to public relations-communications professionals, both agency and corporate, I’ve come across many who ask me how to know if executive coaching is right for them. I find it helpful to share with them the kinds of issues I’ve helped empower PR executives to help achieve their desired outcomes.

article thumbnail

How To Use Hashtags More Effectively in 2016

Cision

Every day I text my wife hashtags. She thinks it’s kind of stupid and she’s right (#superfluous), but it’s always funny to me because it demonstrates how little thought goes into using them. Everybody knows that hashtags are a way to contextualize and index content, but it’s evident that people who use hashtags don’t think very much about how people discover content with them.

How To 263
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

John Turiano. When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. If your story has resonance to residents of Westchester County, look to John Bruno Turiano, longtime senior editor of premiere regional publication, Westchester Magazine.

Agency 155
article thumbnail

Wells Fargo’s Crisis Management Fail

Melissa Agnes

It’s clear that Wells Fargo has proven to NOT be crisis-ready for multiple reasons. As a result, they’re faced with one of the most difficult crises to manage: a crisis of corporate culture. In this week’s #crisisready video I highlight the bank’s two biggest crisis management fails. Take a look: What do you think of Wells Fargo’s crisis response?

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Make PR Great Again.

PR News

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued.

Pitching 105

More Trending

article thumbnail

Let’s Make Public Relations More Relevant

PR News

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued.

Publicity 116
article thumbnail

10 podcasts we’re loving right now

Public Relations Sydney

The online platform which is becoming more influential is podcasts. They come in all shapes and sizes, cover all sorts of topics and are definitely worth considering when pitching yourself for interviews. Podcasters constantly need great content to fill their shows and are on the lookout for interesting guests they can interview. What better way to showcase […].

article thumbnail

Accreditation Valuable at Any Career Stage

PRSay

Years ago, I attended an APR information session, borrowed a friend’s old copy of “Effective Public Relations” and her Chapter’s APR study materials — and decided not to pursue Accreditation. With a demanding job, two (then) young children and substantial volunteer commitments, including a term on the PRSA Nashville Chapter board, I was not yet ready to commit the time and energy to earn the APR.

Study 84
article thumbnail

Why a Corporate Blog is Crucial to Any Thought Leadership Plan

RH Strategic

Connecting with reporters and analysts or landing a speaking opportunity at a top-level industry event are great ways to position your company as a thought leader. But there’s another key pillar in any thought-leadership strategy that is often forgotten: blogging. Establishing a successful, corporate blog has myriad advantages; here are three to consider: It’s a.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Digital, Social, Online, PESO, POE: What the Heck Are We Really Talking About?

Katie Paine's Measurement Blog

As we were preparing this issue of The Measurement Advisor, I wanted to validate the appetite among our readers for information on measuring digital/social media vs. traditional media. I started by looking through our database at the titles of our subscribers. What I found were titles that included one or more of the following words […]. The post Digital, Social, Online, PESO, POE: What the Heck Are We Really Talking About?

article thumbnail

Why a Corporate Blog is Crucial to Any Thought Leadership Plan

RH Strategic

Connecting with reporters and analysts or landing a speaking opportunity at a top-level industry event are great ways to position your company as a thought leader. But there’s another key pillar in any thought-leadership strategy that is often forgotten: blogging. Establishing a successful, corporate blog has myriad advantages; here are three to consider: It’s a.

article thumbnail

The New Normal Invalidates Your Old Metrics: Here Are 4 Ways to Adapt

Katie Paine's Measurement Blog

After the closing ceremonies, the biggest headlines to come out of the Olympics were about NBC’s disastrous ratings. Not surprisingly, they blamed the decline on social media. I can’t argue. None of the people I talked to were getting their Olympic news from their TV sets. They were streaming the events live, catching updates on […]. The post The New Normal Invalidates Your Old Metrics: Here Are 4 Ways to Adapt appeared first on Paine Publishing.

article thumbnail

Kotcher Inducted Into Page Society Hall of Fame; Declares “This Is Our Time”

PRSay

Ray Kotcher, Fellow PRSA, PRSA Advisory Board member, was inducted into the Arthur W. Page Society Hall of Fame on Sunday, Sept. 11, and shared a moving acceptance speech, entitled, “This Is Our Time.” The full speech is available below, and outlines areas of opportunity within the industry. Kotcher is known to many in the industry for his leadership and dedication to the public relations profession — whether for his more than 30 years at Ketchum where he is now the agency’s non-executive chairm

article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Harness the Power of Visual Storytelling

ReimaginePR

Are you looking for a way to immediately engage your audience? Beyond catchy phrases and clever copywriting, there’s an easy but sure way to draw an audience around your message. It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. It’s a shame, though. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling.