Business Wire

DECEMBER 3, 2020

It’s that time of year: the winter holiday news season is here. Historically, here at Business Wire, as fall becomes winter, we see an increase in companies issuing news about new products, gift ideas and end-of-the-year data. As companies and organizations look to set themselves apart in what is sure to be a very different sort of holiday period this year, one timely angle is the effect the pandemic and other breaking news has had on businesses.

Blogging 273

Blogging Data Company Publicity 273

Garrett Public Relations

DECEMBER 3, 2020

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. The post 21 Influencers Share Stellar Advice for Digital Marketing in 2021 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Marketing 208

Marketing Strategy Communications Publicity 208

Prowly

DECEMBER 3, 2020

When’s the last time your PR results ended up in paid media? If you can’t remember, or they never did, it’s about time to change that. Since brand trust and reputation are more important than ever for customer acquisition and retention, earned and paid media teams can’t operate in silos. The Edelman Trust Barometer Special […]. The post How to Use PR to Level Up Your Performance Marketing Game appeared first on Prowly Magazine.

How To 183

How To Marketing Reputation Brand 183

ImPRessions - Crenshaw Communications

DECEMBER 3, 2020

Business Insider recently compiled a list of some of the year’s hottest AdTech companies after a long year of uncertainty for the industry. The list reflects issues that adtech companies are trying to solve — from the demise of ad targeting with third-party cookies to the rise of ad-supported streaming TV. It emphasizes the growing number of companies that have come up with ways to help marketers change how they plan and target their campaigns as the landscape sees dramatic changes.

Company 156

Company Industry Communications Marketing 156

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

DECEMBER 3, 2020

After the year we've had, we could all use a little fun. Here are a few unique gift ideas for journalists, bloggers, and freelancers that aren't a laptop or pen.

Blogging 156

Blogging Media 156

Cision

DECEMBER 3, 2020

After the year we've had, we could all use a little fun. Here are a few unique gift ideas for journalists, bloggers, and freelancers that aren't a laptop or pen.

Blogging 156

Blogging Media 156

Agility PR Solutions

DECEMBER 3, 2020

Industry cred. Bragging rights. Recognition of your hard work. There’s a lot of reasons to enter a PR industry award program (such as the 2021 Bulldog PR Awards). Choose the best reason for you and hold on to it. A nomination form is no small thing, and you must be willing to commit time, energy, […]. The post The 5 stages of applying for a PR industry award, according to “Hamilton” appeared first on Agility PR Solutions.

Industry 129

Industry Energy Publicity 129

Cision

DECEMBER 3, 2020

Enrique Limón has been appointed Editor of Independent en Español; British Vogue announces updates to publishing team; Adam Payne to join PoliticsHome from Business Insider.

Media 120

Media Blogging 120

Awario

DECEMBER 3, 2020

You can win Twitter over just with your wit and charm — as many Twitter influencers do. Let's turn to them for advice on how to kill it on Twitter. Actually, a lot of these tips can help you on other platforms as well — so don't apply them exclusively to Twiter.

Twitter 125

Twitter Marketing How To 125

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

DECEMBER 3, 2020

Enrique Limón has been appointed Editor of Independent en Español; British Vogue announces updates to publishing team; Adam Payne to join PoliticsHome from Business Insider.

Media 120

Media Blogging 120

Stephen Waddington

DECEMBER 3, 2020

What does good management look like in an agency? Here are key performance metrics. I founded Wadds Inc. to help entrepreneurs to build and grow sustainable agencies. We’ve built a small portfolio of owner managed agencies. I’ve started to build a performance dashboard to help understand the health of a business and and as an aide to planning. Reporting on key performance indicators helps raise standards.

Agency 124

Agency Insurance Insurance Financial 124

Agility PR Solutions

DECEMBER 3, 2020

When an adverse event rotates the spotlight of public attention to your business or that of a partner or client, does your response plan include a designated spokesperson? Does that person have a back-up? If either answer is no, then your crisis response plan has a hole in it. Recovery from an unfavorable story following […]. The post Crisis control: Why response plans need a designated spokesperson appeared first on Agility PR Solutions.

Crisis 116

Crisis Publicity Analysis 116

Ishmael's Corner

DECEMBER 3, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Tuesday’s list covered considerable ground. The rest of the Top 10 storytelling posts in 2020 kicks off with musings on post 1,087 (but who’s counting?). 6) I Wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt Before anyone shouts,“fake news,” yes, I dusted off the post that commemorated.more.

Storytelling 113

Storytelling Blogging Communications Publicity 113

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

DECEMBER 3, 2020

November was another busy and terrific month for Bulldog content, with a wide-ranging variety of posts raking up big traffic. Topics included media monitoring, PR crisis, earned media, engagement channels, PR career success, content creation, media databases, and how to hire a PR firm. In case you missed a few of these last month, we […]. The post ICYMI: Bulldog’s Top 10 most popular posts in November appeared first on Agility PR Solutions.

Crisis 78

Crisis Media How To Publicity 78

Mark My Words

DECEMBER 3, 2020

The Guardian Evidence suggests defiant Johnny Depp fans have been buying Dior’s Sauvage fragrance in support of the actor, who continues to be the face of the cologne despite a high court judge finding that he violently abused his ex-wife during their relationship. Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans.

Fashion 60

Fashion Film Newspapers Advertising 60

HMA Public Relations

DECEMBER 3, 2020

Abbie has written about how your astrological sign can dictate your career. Can your name also have an effect in your line of work? The post Can Your First Name Predict Your Career Choice? appeared first on HMA Public Relations.

Publicity 53

Publicity Communications 53

Mark My Words

DECEMBER 3, 2020

The Sun AS Kate Moss graces the cover of Vogue for the 41st time she demon-strates longevity rarely seen in models. The catwalk queen is the fashion bible’s most prolific cover girl and shows that she has still got it at the age of 46. Kate, who grew up in Croydon, South London, before being spotted by a model scout at 14, first appeared on Vogue’s cover in 1993.

Banking 60

Banking Fashion Interviews Instagram 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

PeakMetrics Insights

DECEMBER 3, 2020

Once again, we find ourselves at the cusp of another holiday season. And while this year’s celebrations of some of the most important holidays may look different due to COVID-19, there are still useful public relations strategies you can utilize to help your business or brand stand out this holiday season and make your PR … Continue reading Public Relations Strategies Heading Into the Holiday Season.

Strategy 52

Strategy Publicity Brand Branding 52

Axia PR

DECEMBER 3, 2020

Learn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute. Guest: Susan Baier has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences.

Brand 62

Brand Branding Advertising Advertising 62

Buzzstream

DECEMBER 3, 2020

If your pay-per-click (PPC) advertising budget is tight, you might want to look into bidding on exact match keywords. These keywords help you reach users searching for specific keywords or their very close matches. Going for exact match keywords can give you a better ROI on your ad budget by giving you access to users who are most likely to convert.

Google 127

Google Advertising Advertising Groups 127

Maxim Behar

DECEMBER 3, 2020

28.11.2020 ? movie about Behars, their roots and emotional family stories, and about the long way from the small town Bejar in Spain to Shumen in Bulgaria in 1492. Maxim Behar reveals exciting stories and messages from his family, along with the wills of his grandfather Moshe and his grandmother Matilda - words he will never forget! Narrator: This is "Genes" - a show that collects family stories not to make people who once lived heroes, but to give you the opportunity to judge for yourself what

Agriculture 52

Agriculture Banking Hotels Travel 52

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management