Cision
MAY 26, 2016
What makes one article, image, video or podcast delightful and another fall flat? While it often seems like some mysterious touch of divine inspiration separates the two, the answer is actually pretty simple. Delightful content is content that knows its audience. It’s content that understands what its audience expects – and then delivers a relevant and helpful message that goes above and beyond that expectation.
ImPRessions - Crenshaw Communications
MAY 26, 2016
It seems there’s no end to the conversation over how public relations will change in the coming years. Predictions, warnings, and optimistic expectations about the future of PR and communications abound. It’s helpful for a PR team to consider what lies ahead, as it helps keep us sharp, adaptable, and in a constant learning mode. Looking too far ahead can be daunting, so here we consider what the next 10 years will bring.
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Cision
MAY 26, 2016
Internet users spend almost two hours on social media daily, but they waste most of that time sorting through cluttered feeds to find stories they actually want to read. How can you make your content stand out? If you want your audience to see and engage with your posts, you need to team up with influencers. But getting an influencer to side with your brand requires more than “please” and “thank you.”.
Beyond PR
MAY 26, 2016
There are a lot of things to consider when getting your news release or content ready for promotion. However, even after you and your colleagues run through the checklist and double-check distribution details, you’re not done. “Communicators must figure out how to tell the larger story of their brands or products in a way that connects emotionally with their audience and inspires them to act,” writes the author of our white paper Driving Credibility & Success for Your Brand: How to Earn More
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Mindful Marketing
MAY 26, 2016
By Seedepth. Our Founder and CEO, Christine Perkett , will speak at Bullhorn’s Engage2016 next month. Engage is an event for exploring the opportunities and challenges associated with accelerating. your business growth. You’ll learn to build better business relationships and boost your performance. by more effectively engaging with your customers and employees.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Solo PR Pro
MAY 26, 2016
On the fourth Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On May 25 2016, we weighed in with opinions and insight on the following topics of interest: How would you advise the IOC on how to manage the negative PR about doping and the Zika virus?
Stern + Associates
MAY 26, 2016
Today's volume of content makes it tough to stand out. Our public relations strategy focuses on the platforms that matter most and ignores the rest. The post PR Strategies for Cutting Through Content Clutter appeared first on Stern Strategy Group.
Cision
MAY 26, 2016
Consumers aren’t listening to your brand messages. So how can you get them to pay attention and listen to you? Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed. In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience.
Stern + Associates
MAY 26, 2016
Why do the vast majority of innovations fall so far short of ambitions? Companies have never had more sophisticated tools and techniques in their arsenal. More resources than ever –. The post Are You Competing Against Luck? appeared first on Stern Strategy Group.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR 20/20
MAY 26, 2016
Roughly two million blog posts are written every single day. I’ll just let that sink in. Not to mention the relentless parade of updates on our social feeds. Everywhere we look—Facebook to Twitter to Instagram—we can’t avoid promoted links vying for eyeballs. Talk about content fatigue.for both the writer and reader alike. So, what’s the secret sauce to differentiating?
Stern + Associates
MAY 26, 2016
Why do the vast majority of innovations fall so far short of ambitions? Companies have never had more sophisticated tools and techniques in their arsenal. More resources than ever –. The post Are You Competing Against Luck? appeared first on Stern Strategy Group.
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