Fri.Dec 11, 2020

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How To Make A Killer Content Calendar

ImPRessions - Crenshaw Communications

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story.

How To 259
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Creating an Adaptable Comms Strategy for 2021: Webinar Recap

Cision

Creating an Adaptable Comms Strategy for 2021. Comms professionals discuss how they turned the unique challenges of 2020 into opportunities.

Strategy 296
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Finding and starting a new job during COVID: Stories from four recent hires

Communications Conversations

During this pandemic, many people have lost their jobs. No doubt about that. And, it’s been horrible. But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. And, over the last few months, I’m starting to see more of these folks in my feeds. What’s more, what an interesting and unique time to be starting a new job.

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Steve Barrett on PR: It’s time to be comfortable being uncomfortable on racial equity

Steve Barrett on PR

Recent moves by Nasdaq and a series of passionate discussions at PRWeek’s Racial Equity Summit signpost the road ahead for real progress to be made on diversity in the PR industry.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Media Moves at Food Dive & Credit Union Journal, Los Angeles Times Announces Multiple Promotions

Cision

Terry Tang, Carla Rivera, others promoted at LA Times, Samantha Oller joins Food Drive, and more.

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Meet the Team: Marta Rijo!

Prohibition

For this months ‘Meet The Team’ feature, we’re introducing Marta – our fabulous Junior Account Manager! Get to know more about her below. How long have you been at Prohibition? It’ll be one year on January 2 nd ! What do you love most about your job? The team at Prohibition is brilliant – everyone’s dedicated, hard-working and lots of fun.

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What is news media?

Axia PR

A key component of the PESO model. News media is a major component of the Paid, Earned, Shared and Owned model. In fact for me, it’s my favorite part of public relations – assisting clients and companies in gaining news media. News media is often referred to as earned media, and it’s the content that third-party entities (namely media outlets) create about your company and your brand, its products, and its services.

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How Wikimedia uses Muck Rack to achieve PR goals

Muck Rack

How Wikimedia uses Muck Rack to achieve PR goals

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The Last of the HA Jamz

The Hoffman Agency

By Shereen Masoud-Jointe, Senior Account Executive (Europe). As all good things must, our seven-month long jam sesh we lovingly refer to as HA JAMZ has come to an end. We’ve seen a lot of ups and downs during this time — as CEO Lou Hoffman has said, it’s been a “weird year” (to put it mildly). But through it all, we’ve had the JAMZ. Thank you for following along!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.