Mon.Aug 10, 2020

Employee Advocacy Spurs ROI

Ronn Torossian

“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel, Coca-Cola has continued to dominate the soft drink industry. The brand embraces employee advocacy and input. […]. The post Employee Advocacy Spurs ROI appeared first on.

Is The McDonald’s Lawsuit Smart PR?

ImPRessions - Crenshaw Communications

Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. The complaint even claims “nude, partially nude, or sexually explicit” photos as evidence. Yikes. The Easterbrook story is notable, and not just for obvious reasons.

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4 ways to create a culture of kindness and empathy

PR Daily

Recognize the inspirational power of virtue, encourage and reward unselfish behavior, and make decency a prerequisite for leadership. We could all use a huge dose of kindness, grace and understanding right now. Displaying these admirable qualities isn’t just the right thing to do, or a nice “add-on” when you can find it at work. Research has shown that kindness can create a competitive business advantage. Here are four ways to create a kinder workplace: 1.

B2B PR Tips For Embargo Pitching In A Crazy News Cycle

ImPRessions - Crenshaw Communications

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Earned media isn’t always simple. That’s where the right media strategy comes in.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How PR pros can lead the conversation during COVID-19

PR Daily

With the right message, the industry is poised to offer more value to audiences and clients than ever. 2020 simply hasn’t been the year any of us expected. While no business has a ready-made playbook to address the COVID-19 pandemic and all its implications, from health and economics to the acceleration of digitizing entire industries, public relations firms are well-equipped to push through it because they are used to working on the fly.

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More Trending

5 simple ways to eliminate D&I roadblocks

PR Daily

Are you struggling to drive D&I at your organization? Here are five ways to help kickstart a push toward more diversity—starting with yourself. Real change starts with remembering there’s an “I” in D&I. Here are five ways we can each step up our own accountability while helping to eliminate roadblocks to diversity and inclusion at our own organizations: 1. Budget for action. “We’re We’re in an interesting place,” says Aerial Ellis, Ed.D.,

10 best social media analytics tools + 10 tips on using them

Awario

Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started

Consumers want more control over how companies use their data

Agility PR Solutions

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG. consumers are becoming increasingly concerned with—and distrustful of—how companies […]. The post Consumers want more control over how companies use their data appeared first on Agility PR Solutions.

Media Moves at The New York Times & Orlando Sentinel, Fairchild Media Announces Changes at WWD, Sourcing Journal

Cision

Caitlin Roper promoted at The Times, Desiree Stennett heads to Orlando Sentinel, and more. Media Blog

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Is it too late to pandemic-proof your business? 

Agility PR Solutions

There are lessons to be learned from this current marketing environment. Not even the best prepared businesses could have planned for the economic fallout that is taking place during this pandemic. How should business owners and marketers respond? Is it too late to make effective changes to your marketing plan? There are steps you can […]. The post Is it too late to pandemic-proof your business? appeared first on Agility PR Solutions. Analysis Covid-19 Public Relations crisis

Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

Also: Krispy Kreme offers free doughnuts to educators, 80% of B2B decision-makers say COVID-19 business shifts will remain, Waffle House wisdom, and more.

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The resilient generation: Today’s youth view COVID period as opportunity to reset, take action

Agility PR Solutions

Despite unprecedented health and economic disruption caused by the COVID crisis, millennials and Gen Zers nevertheless show resolve and embrace a vision to build a better future, according to new research fromfinancial consulting firm Deloitte. The 2020 Deloitte Global Millennial Survey, now in its ninth year, reveals that both generations remain resilient in the face of […].

What John Wooden and Socks Can Teach Us About Burnout

PRSay

“Because it’s the little details that make the big things come about.”. Legendary college basketball coach John Wooden has a famous instruction he gave to his players at UCLA, including hall-of-fame player Kareem Abdul-Jabbar: Put your socks on correctly so you don’t get blisters. Coach Wooden was trying to teach his players how to prevent an injury, but he indirectly taught them an important tool to deal with burnout: Be present and be in the moment.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

#MediaMonday – Shannon Levitt, Jewish News

HMA Public Relations

Happy #MediaMonday! Today, get to know Shannon Levitt, the editor of Jewish News. Prior to joining Jewish News, she worked as a Crux reporter for The Boston Globe. Follow the link to learn more about her and how she got into journalism. The post #MediaMonday – Shannon Levitt, Jewish News appeared first on HMA Public Relations. Featured Media Monday #MediaMonday – Shannon Levitt jewish news MediaMonday Shannon Levitt

Press Release Template

PR Fuel

About 50% of businesses view marketing as their main strategy for growth. In order to expand your business, you need to find the best ways to reach your customers. Otherwise, your competitors will reach those customers first. A press release can allow you to inform customers about your newest products, developments, and news related to your business. Are you unfamiliar with writing press releases? That’s okay. You can use a press release template to guide the way!

Hey PR pro, are you too smart for your own good?

Muck Rack

Hey PR pro, are you too smart for your own good

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First Steps In Starting Your Own PR Business

Culpwrit

By Christina O’Connell Amidst the pandemic, we have seen a struggling economy and high unemployment rates that for many young and mid-level professionals, are part of an unknown territory. As major PR leaders such as Edelman and Weber Shandwick laid off staff due to COVID-19 implications, many are searching for new full-time roles. However, now, […]. The post First Steps In Starting Your Own PR Business appeared first on culpwrit.

Top Art Journalists to Cover Your Story – The 2020 List

Prowly

A painting by a young art student and Van Gogh’s Irises might look equally good but it is no secret that the Dutchman’s work will be priced a 1000 times more than the budding artist. So how is a piece elevated from masterful work to a symbol of greatness bringing your company recognition and publicity? […]. The post Top Art Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine. Magazine Public Relations

Meet the 2030 Consumer

5W PR

2030 will be an important year for a couple of reasons. For starters, every boomer in the U.S. will be over 65 years of age, meaning that 20% of our entire population will have reached retirement age. It will also mean that millennials will be approaching 50 years of age. They and Generation Z will make up most of our workforce.

Pitching the media? Six things to consider

Axia PR

Pitches must be newsworthy and succinct for outlets to pick them up. Whether it’s your first time pitching to the media, your 100th time, or your 5,000th time, you need to make sure there are things you consider and keep in mind. When you're getting ready to pitch to the media, you need to be clear on this: what's the actual story you're pitching? media relations earned media

Media Moves at The New York Times & Orlando Sentinel, Fairchild Media Announces Changes at WWD, Sourcing Journal

TrendKite

Caitlin Roper promoted at The Times, Desiree Stennett heads to Orlando Sentinel, and more

Los Angeles Business Journal Awards Konnect Agency as #1 ‘Best Place to Work’

Konnect Agency

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. Humble brag alert: Konnect Agency is routinely included on Best Places to work lists and we are incredibly proud of this. We work hard to maintain our standings, which are entirely determined by anonymous feedback from our Konnect team.

Too Attached to an App?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Of all the dangers facing the United States—natural disasters, terrorism, racism, a global pandemic—who would have thought a social media app would be mentioned among them? China's TikTok has aroused the ire of the Trump administration because of its apparent threat to national security , but is addiction to the app an even greater cause for concern?

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