Ronn Torossian
AUGUST 10, 2020
“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel, Coca-Cola has continued to dominate the soft drink industry. The brand embraces employee advocacy and input. […].
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. The complaint even claims “nude, partially nude, or sexually explicit” photos as evidence. Yikes. The Easterbrook story is notable, and not just for obvious reasons.
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Prowly
AUGUST 10, 2020
A painting by a young art student and Van Gogh’s Irises might look equally good but it is no secret that the Dutchman’s work will be priced a 1000 times more than the budding artist. So how is a piece elevated from masterful work to a symbol of greatness bringing your company recognition and publicity? […]. The post Top Art Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Earned media isn’t always simple. That’s where the right media strategy comes in.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PRSay
AUGUST 10, 2020
“Because it’s the little details that make the big things come about.”. Legendary college basketball coach John Wooden has a famous instruction he gave to his players at UCLA, including hall-of-fame player Kareem Abdul-Jabbar: Put your socks on correctly so you don’t get blisters. Coach Wooden was trying to teach his players how to prevent an injury, but he indirectly taught them an important tool to deal with burnout: Be present and be in the moment.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
AUGUST 10, 2020
Every PR professional has unique strengths and preferences, and the endless quest for positive coverage is pursued using a wide variety of tools and techniques. I mention these things because they speak to two common mistakes. Firstly, some PR pros make the mistake of being too comfortable doing the same few things. One might get […]. The post Why you need to spend more time on market segmentation appeared first on Agility PR Solutions.
Axia PR
AUGUST 10, 2020
Pitches must be newsworthy and succinct for outlets to pick them up. Whether it’s your first time pitching to the media, your 100th time, or your 5,000th time, you need to make sure there are things you consider and keep in mind. When you're getting ready to pitch to the media, you need to be clear on this: what's the actual story you're pitching?
Agility PR Solutions
AUGUST 10, 2020
Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG. U.S. consumers are becoming increasingly concerned with—and distrustful of—how companies […].
Cision
AUGUST 10, 2020
Caitlin Roper promoted at The Times, Desiree Stennett heads to Orlando Sentinel, and more.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
AUGUST 10, 2020
There are lessons to be learned from this current marketing environment. Not even the best prepared businesses could have planned for the economic fallout that is taking place during this pandemic. How should business owners and marketers respond? Is it too late to make effective changes to your marketing plan? There are steps you can […]. The post Is it too late to pandemic-proof your business?
5W PR
AUGUST 10, 2020
2030 will be an important year for a couple of reasons. For starters, every boomer in the U.S. will be over 65 years of age, meaning that 20% of our entire population will have reached retirement age. It will also mean that millennials will be approaching 50 years of age. They and Generation Z will make up most of our workforce. These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet thes
Culpwrit
AUGUST 10, 2020
By Christina O’Connell Amidst the pandemic, we have seen a struggling economy and high unemployment rates that for many young and mid-level professionals, are part of an unknown territory. As major PR leaders such as Edelman and Weber Shandwick laid off staff due to COVID-19 implications, many are searching for new full-time roles. However, now, […].
HMA Public Relations
AUGUST 10, 2020
Happy #MediaMonday! Today, get to know Shannon Levitt, the editor of Jewish News. Prior to joining Jewish News, she worked as a Crux reporter for The Boston Globe. Follow the link to learn more about her and how she got into journalism. The post #MediaMonday – Shannon Levitt, Jewish News appeared first on HMA Public Relations.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
AUGUST 10, 2020
Despite unprecedented health and economic disruption caused by the COVID crisis, millennials and Gen Zers nevertheless show resolve and embrace a vision to build a better future, according to new research fromfinancial consulting firm Deloitte. The 2020 Deloitte Global Millennial Survey, now in its ninth year, reveals that both generations remain resilient in the face of […].
MaccaPR
AUGUST 10, 2020
If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Your customers are consumed with uncertainty and, in some cases, vanishing. Long-expected marketing budgets are being eliminated.
PR Fuel
AUGUST 10, 2020
About 50% of businesses view marketing as their main strategy for growth. In order to expand your business, you need to find the best ways to reach your customers. Otherwise, your competitors will reach those customers first. A press release can allow you to inform customers about your newest products, developments, and news related to your business.
Muck Rack
AUGUST 10, 2020
Hey PR pro, are you too smart for your own good?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Konnect Agency
AUGUST 10, 2020
We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. Humble brag alert: Konnect Agency is routinely included on Best Places to work lists and we are incredibly proud of this. We work hard to maintain our standings, which are entirely determined by anonymous feedback from our Konnect team.
Mindful Marketing
AUGUST 10, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Of all the dangers facing the United States—natural disasters, terrorism, racism, a global pandemic—who would have thought a social media app would be mentioned among them? China's TikTok has aroused the ire of the Trump administration because of its apparent threat to national security , but is addiction to the app an even greater cause for concern?
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