wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand.

Creativity 98

Creativity Communications Interviews Instagram 98

Ronn Torossian

MARCH 10, 2022

The biggest factor that drives the most sales for companies is word-of-mouth marketing. It’s essentially free advertising in the form of positive recommendations and reviews from consumers to other people they know. The digital equivalent of word-of-mouth marketing is user-generated content, which a number of companies have already successfully taken advantage of in their promotional […].

Examples 195

Examples Advertising Advertising Consumer 195

Prowly

MARCH 10, 2022

It’s time for another Prowly #PRChat, where we catch up with leading PR pros for a quick chat on a wide range of PR-related topics. Corina Leslie, PR Manager at ZeroBounce, was kind enough to answer our questions and share her thoughts. Before moving to PR, she worked as a journalist for 12 years, covering arts […]. The post Prowly #PRChat with Corina Leslie, PR Manager at ZeroBounce appeared first on Prowly Magazine.

Industry 197

Industry Trends 197

The Resolution Blog

MARCH 10, 2022

This episode explores the business success that occurs when two areas of marketing combine and work together really well. I interview Grace Keeling and James Beverage, co-founders of Made by Giants. Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, […]. The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook.

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B2B Creativity Interviews Agency 156

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MARCH 10, 2022

The public relations industry is constantly evolving. Keeping up with the pace of change is vital for PR professionals to stay on top of current trends and best practices. Here are tips for putting your PR team at the top of its game in 2022. 1. Partner with the sales and marketing departments The objective […]. The post 5 out-of-the-box tips PR professionals can implement in 2022 appeared first on Agility PR Solutions.

Trends 173

Trends Industry Publicity Marketing 173

Agility PR Solutions

MARCH 10, 2022

Email has long been a vital tool for corporate communications. Whether it’s promoting a new product to clients, trying to negotiate a more favorable contract with a supplier, or launching a PR campaign, you always want your emails to be read. However, people get busy and have very little time to check their inboxes. Many […]. The post 5 tips for writing a business email that will get read appeared first on Agility PR Solutions.

Writing 173

Writing Corporate Tools Communications 173

PRSay

MARCH 10, 2022

Two years into the coronavirus pandemic, 59 percent of U.S. workers whose jobs can mainly be performed from their homes are still working from home all or most of the time, a new survey from Pew Research Center has found. And more people say they’re working from home by choice, rather than by necessity. Most U.S. workers (60 percent) don’t have jobs that can be done from home.

Survey 144

Survey Journalism Employee Facebook 144

Agility PR Solutions

MARCH 10, 2022

Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics. Carter’s, the retailer of children’s apparel ranks first while Trader Joe’s, the American grocery store, […].

Apparel 148

Apparel Consumer Brand Branding 148

Awario

MARCH 10, 2022

Facebook is not exactly the first platform that comes to mind when we hear the words "influencer marketing". Even though it's the biggest and most popular social media network that boasts about 1,62 billion users worldwide, influencer marketing is often implemented on other platforms, such as Instagram and YouTube.

Facebook 120

Facebook YouTube How To Instagram 120

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Culpwrit

MARCH 10, 2022

By Kyrsten Eller For as long as I can remember, the popular social networking app TikTok has filled people’s lives with joy during uncertain times. With over 50 million daily active users in the U.S., it’s no surprise that some TikTok users have become stars overnight. By posting a simple 60-second video that appears on the “For You”… Continue reading TikTok Emerges as Major PR Tool and Money Maker.

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Tools Video 89

HMA Public Relations

MARCH 10, 2022

This week marks two years since the start of the coronavirus pandemic. Read more from Abbie Fink on what we have faced and how she is defining the new normal two years later.

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Buchanan PR

MARCH 10, 2022

Long gone are the days that you will hear someone refer to something as “the cat’s pajamas” or call something “bogus.” The kids these days just don’t “dig it.” It’s not that they’re “goons” – like every other generation , Gen Z-ers have developed their own slang. Do you think you know Gen Z slang? Throughout this blog, we’ve sprinkled in some common slang terms and phrases used by Gen Z-ers (don’t worry, we added the definition after each word to help you learn!

Employee 52

Employee Communications Groups Journalism 52

Maxim Behar

MARCH 10, 2022

In his weekly column "Max's Column" for TBmagazine, Maxim Behar writes about the art of being a leader and what are the main qualities he should have in the current times. Well, it could have been all caps, of course, but since too many "Ps" have appeared in Bulgarian politics (reference to the name of the winning political party of the Bulgarian parliamentary elections), I will now focus on my formulation, which I developed more than a year ago while writing my book The Morning After.

Trends 52

Trends Policies Writing Creativity 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Mark My Words

MARCH 10, 2022

As the world tries to understand and learn from these horrific unfolding events, one aspect of Russia’s vicious attack that hasn’t been interrogated to the same extent is the battle of images and words that has been a constant sideshow to the geopolitical and military developments. Vladimir Putin is no communications mastermind and is (rightly) often mocked for his attempts to project a strongman image, but Russia cultivated a psychological advantage with its deluge of images in the days precedi

Government 60

Government Social Media Report Communications 60

Maxim Behar

MARCH 10, 2022

In his weekly column "Max's Column" for TBmagazine, Maxim Behar writes about the art of being a leader and what are the main qualities he should have in the current times. Well, it could have been all caps, of course, but since too many "Ps" have appeared in Bulgarian politics (reference to the name of the winning political party of the Bulgarian parliamentary elections), I will now focus on my formulation, which I developed more than a year ago while writing my book The Morning After.

Trends 52

Trends Policies Writing Creativity 52