Tue.Jan 23, 2018

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Why Communicators Should Expect a Year of Disruption in 2018

PRSay

The communications profession will evolve in ways we cannot imagine today. In this shifting environment, communicators need to be prepared for absolutely anything. Even so, our firm is seeing some patterns emerging in the profession and in the marketplace as we look ahead this year: The emphasis on intangible skills will grow. Our firm has conducted a number of studies in this area in collaboration with Dr.

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12 social media, marketing and PR leaders I’d work for in a second

Communications Conversations

Last week, a friend seeking new opportunities sent me a note on LinkedIn: “Who are the top people to work for in the PR/comms industry in Minneapolis/St. Paul?” Great question! So, I started thinking: Great question, but TOUGH question. Because, contrary to popular belief, there a lot of really talented, wonderful people to work with and for in this town.

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The Silicon Valley Watcher to publish on PressPage

Presspage

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Die! Press release! Die! Die! Die! In 2006, Foremski published one of his most unforgettable blogs titled Die!

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Advertorials Are Not Dead

HMA Public Relations

Advertorials are definitely not dead. Obituaries are essentially advertorials in that you have to pay for their placement and now they're larger than life! [Click below for more]. The post Advertorials Are Not Dead appeared first on HMA Public Relations.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What is your Wall Street Journal headline?

Axia PR

When I worked in Silicon Valley, a front-page story in The Wall Street Journal was the “ungettable get.” Our teams would persevere for weeks trying to figure out a way to get their venture-backed technology startup onto the front page of the Dow Jones-owned media outlet. Our efforts often felt futile, as the Journal covers mostly business news with significant financial or industry-shattering impact.

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How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? The answer is a resounding “yes,” but it’s not always easy. There are specific steps marketers must take to achieve full customer engagement. With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands.

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ICOs, the new Press Release for a Blockchain World

Flack's Revenge

Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising to prominence. ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. They make it possible to raise funds by minting a new digital currency while bringing your launch story to a wide audience. it is hard to understand the s

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Without Marketing You’re Just the Business No One’s Heard Of; Off Script #25: Steve Olenski

Sword and the Script

He started his career “1,000 years ago” working for Prudential. He was doing what he says is one of the hardest things in life, let alone marketing: changing perceptions. Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. He broke through and earned a role as a copywriter.

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How to Create a Content Strategy That Enhances Your Earned Media Efforts

Beyond PR

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.