PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience.

Publicity 331

Publicity Television Local Pitching 331

Cision

MARCH 24, 2020

In the time of COVID-19, more events than ever before are being hosted virtually. Our friends at Falcon.io share how to make the best of a webinar instead of a live event.

How To 250

How To 250

Deirdre Breakenridge

MARCH 24, 2020

As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you. At the same time, the way you’ve operated and shared information in the past, whether it was a month ago or even last week, will be different than how you

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Communications Resources Leadership Video 236

Cision

MARCH 24, 2020

The Evening Standard starts home delivery in response to the coronavirus, The Telegraph hires Louisa Wells as a Podcast Producer, and Property Week appoints Anviksha Patel as a Senior Reporter.

Media 120

Media Report Blogging 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MARCH 24, 2020

Having spent most of my professional career working remotely (six years, to be exact), I’ve gotten quite used to that work-from-home life. And over the course of this time, I’ve often been asked, “How do you stay focused and productive while working from home?” The answer is simple. For many, the biggest challenge in transitioning to […]. The post Working from home?

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Course Analysis Trends Publicity 125

Cision

MARCH 24, 2020

Ben Finley joins CNN, Bloomberg News hires Shannon Sims, and more.

Media 120

Media Blogging 120

Agility PR Solutions

MARCH 24, 2020

There is little doubt now that the world of marketing is a digitized one, with more brands and advertisers adopting graphic design and online media into their strategies than ever before. While this shift has been a boon for the influencer marketing industry, it has also given rise to a new branch of digital marketing: virtual influencers. […].

Advertising 90

Advertising Advertising Strategy Industry 90

Sword and the Script

MARCH 24, 2020

Product launches and marketing campaigns are getting delayed. That’s probably not a surprise – you’ve probably experienced this yourself – but eConsultancy has put some numbers to it: “A survey of more than 2,200 marketers conducted by Econsultancy and Marketing Week has revealed that the majority believe that the outbreak has already heavily impacted marketing activities for the first half of 2020.

Marketing 90

Marketing Comparison Product Launch Survey 90

Agility PR Solutions

MARCH 24, 2020

Third-party review sites like G2 Crowd have generally alleviated questions about B2B software and services companies’ reliability and authenticity, but new research from B2B ratings and reviews platform Clutch reveals that B2B buyers still have issues with vendors—mainly when it comes to finding transparent information about cost when reviewing these sellers’ websites.

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B2B Software Company Brand 81

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Contently - Strategy

MARCH 24, 2020

Last night, I dreamt I was being chased around New York by a “free e-book!”offer come to life. There it was, hovering in the air like a Thanksgiving Day balloon, threatening to retarget me to death. This speaks to two things: my crippling inability to maintain work/life boundaries and, more importantly, the ubiquity of annoying lead generation content.

How To 90

How To Exercises Course Groups 90

Prohibition

MARCH 24, 2020

Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience. It can allow you to target people with a genuine interest in what you can offer and will in turn, lead to increased engagement rates. Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media.

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Facebook Advertising Advertising Social Media 62

NewsWhip

MARCH 24, 2020

The NewsWhip Review 2019. We’ve taken a look back at 2019 and collected the most resonating reports from the NewsWhip Research Center together in the first annual NewsWhip Review. Preview. Download PDF. The post NewsWhip Review 2019 appeared first on Newswhip.

Report 60

Report 60

Karen Freberg

MARCH 24, 2020

As Britney sings – “Oops I did it again!” That’s right, I did it again. That is – I have some exciting news to share w/ you all. I am extremely proud to announce I have a new book coming out in August. While it is not a dedicated social media book – it is a public relations book! BIG ANNOUNCEMENT. I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices.

Case Study 60

Case Study Creativity Study Course 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Solo PR Pro

MARCH 24, 2020

The past few weeks have been a whirlwind of upheaval. Coronavirus has swept through the world and left us with a mountain of uncertainty. Many solos are anxious about the future. Some have already experienced clients pausing services. Chip Griffin, Founder of Leadership Agency Advisors addressed those concerns and provided practical guidance for solos in this time of crisis.

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Small Business Leadership Twitter Crisis 52

PR in High Definition

MARCH 24, 2020

Europe. It’s only one continent. It can’t be that hard to implement PR campaigns across, right? You’d be surprised how often that attitude is taken when businesses expand their operations into Europe. The reality is that it’s considerably more complex than many firms anticipate. There are 51 countries, speaking 24 official languages (and more than 100 unofficial ones).

Local 48

Local Agency Case Study Interviews 48

Axia PR

MARCH 24, 2020

This is one post about company productivity. Read about the Ivy Lee method for more. I grew up playing sports in high school – specifically, football. I loved being on the field with my team during a game. To me, there's no feeling like it. Eleven guys perfectly coordinated to line up on the field. Then the quarterback snaps the football and chaos ensues.

Meeting 48

Meeting How To Sports Company 48

PR in High Definition

MARCH 24, 2020

Coronavirus continues to dominate our headlines this month. With the hysteria surrounding the virus, we have been bombarded with fake news appearing all over our social media feeds – and to be clear, eating raw garlic won’t stop you from catching the virus! In response to this misinformation, the government has set up a specialised cyberteam tasked with cracking down on the spread of fake news.

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Fashion Financial LinkedIn Internal 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Prohibition

MARCH 24, 2020

Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience. It can allow you to target people with a genuine interest in what you can offer and will in turn, lead to increased engagement rates. Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media.

Facebook 48

Facebook Advertising Advertising Social Media 48

Muck Rack

MARCH 24, 2020

How MacDougall uses Muck Rack to achieve their PR goals

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HMA Public Relations

MARCH 24, 2020

Instagram is joining the list of social media platforms encouraging social distancing, introducing a new “stay home” sticker and story to keep its users engaged. Learn more! The post Have you tried Instagram’s “Stay Home” sticker? appeared first on HMA Public Relations.

Instagram 40

Instagram Social Media Publicity Media 40

PR in High Definition

MARCH 24, 2020

There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! Is this ridiculous?

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Insurance Insurance Reputation Policies 73

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

ImPRessions - Crenshaw Communications

MARCH 24, 2020

It’s said that a crisis brings out the best and worst in us — and in our leaders. In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. There are leadership communications lessons about crisis management in nearly every example.

Leadership 276

Leadership Communications Crisis Local 276