Tue.Mar 24, 2020

Leadership Communications Lessons Of COVID-19

ImPRessions - Crenshaw Communications

It’s said that a crisis brings out the best and worst in us — and in our leaders. In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. There are leadership communications lessons about crisis management in nearly every example. So far, Congress has been battling over a relief package and the White House daily briefings offer mixed messages.

Giving, FEELing & Communicating in Uncertain Times

PR Expanded

As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you.

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Do’s and Don’ts on Webinars with Falcon.io

Cision

In the time of COVID-19, more events than ever before are being hosted virtually. Our friends at Falcon.io share how to make the best of a webinar instead of a live event. Best Practices

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Crushing It in 2020: 8 Marketing Trends You Need to Know

B2B PR Sense

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Remembering Dr Roger Hayes

Stephen Waddington

The public relations industry has lost one of its foremost thinkers and doers. Six intellectual public relations heavyweights have been a huge influence on my professional career and personal life over the past decade. Professor Anne Gregory is the Professor of Corporate Communications, Huddersfield University. She’s a plain speaking former CIPR President who continues to push the boundaries of theory and practice.

More Trending

UK Media Moves including the Evening Standard, The Telegraph, Property Week and more!

Cision

The Evening Standard starts home delivery in response to the coronavirus, The Telegraph hires Louisa Wells as a Podcast Producer, and Property Week appoints Anviksha Patel as a Senior Reporter. Media Blog

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6 quotes from women leaders for difficult times

PR Daily

Many PR pros and communicators are facing new challenges and workplace disruption over COVID-19. Here are some quotes from inspirational women to bolster your resolve. The coronavirus has a lot of entrepreneurs and businesspersons working from home during March, which is Women’s History Month. However, there are still strategies that professionals can implement while self-isolating.

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Media Moves at CNN & Bloomberg News, The Manual Names Style & Grooming Editor

Cision

Ben Finley joins CNN, Bloomberg News hires Shannon Sims, and more. Media Blog

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How to show employees genuine, meaningful appreciation

PR Daily

Drop the platitudes and pleasantries, and start prioritizing perks that remove obstacles, decrease stress and ease workers’ burdens. Most corporate platitudes are useless. “We We care.”. “We We treat our employees like family.”. Our core values are integrity, honesty and best-in-class innovation.”. Together, let’s make a difference.”. “We We apologize for the inconvenience caused by the massive and sudden reduction in headcount.”. Talk is cheap.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why You Should Absolutely, Positively NOT Cut Your Marketing and PR Budget Right Now

Sword and the Script

Product launches and marketing campaigns are getting delayed. That’s probably not a surprise – you’ve probably experienced this yourself – but eConsultancy has put some numbers to it: “A survey of more than 2,200 marketers conducted by Econsultancy and Marketing Week has revealed that the majority believe that the outbreak has already heavily impacted marketing activities for the first half of 2020.” But what does “heavily impacted” mean?

How to adapt your PR strategy for the COVID-19 outbreak

PR Daily

With the coronavirus dominating the headlines, and marketers needing to pivot in the face of cancelled live events, here’s how communicators can make a change. 2020 has introduced new words and phrases into our daily conversations: coronavirus, COVID-19, social distancing, shelter-in-place. The escalation of COVID-19 cases from a relatively small number of cases in China to a global pandemic has transformed every industry and all aspects of our lives with alarming velocity.

The risks—and benefits—of working with virtual influencers 

Agility PR Solutions

There is little doubt now that the world of marketing is a digitized one, with more brands and advertisers adopting graphic design and online media into their strategies than ever before. While this shift has been a boon for the influencer marketing industry, it has also given rise to a new branch of digital marketing: virtual influencers. […]. The post The risks—and benefits—of working with virtual influencers appeared first on Agility PR Solutions. Public Relations influencers

2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K

PR Daily

Also: AP Stylebook’s guide to COVID-19 coverage, how PR pros in the U.K. are affected by the pandemic, buzzwords to excise and more. Good morning, PR pros: The AP Stylebook recently expanded its Topical Guide on the coronavirus: The language of covering this worldwide news story continues to evolve. We might not be able to answer all your questions on the spot, but we welcome them all. We continue to update and expand our Topical Guide on the coronavirus: [link] #APStyleChat.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Working from home? 7 effective ways to stay focused & productive

Agility PR Solutions

Having spent most of my professional career working remotely (six years, to be exact), I’ve gotten quite used to that work-from-home life. And over the course of this time, I’ve often been asked, “How do you stay focused and productive while working from home?” The answer is simple. For many, the biggest challenge in transitioning to […]. The post Working from home? 7 effective ways to stay focused & productive appeared first on Agility PR Solutions. Analysis Public Relations trends

NewsWhip Review 2019

NewsWhip

The NewsWhip Review 2019. We’ve taken a look back at 2019 and collected the most resonating reports from the NewsWhip Research Center together in the first annual NewsWhip Review. Preview. Download PDF. The post NewsWhip Review 2019 appeared first on Newswhip

Trust issues in the B2B sales funnel— B2B buyers concerned about cost transparency

Agility PR Solutions

Third-party review sites like G2 Crowd have generally alleviated questions about B2B software and services companies’ reliability and authenticity, but new research from B2B ratings and reviews platform Clutch reveals that B2B buyers still have issues with vendors—mainly when it comes to finding transparent information about cost when reviewing these sellers’ websites. One in four […].

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The best way to insure your good reputation is to ensure your good reputation

PR in High Definition

There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! Is this ridiculous? Well perhaps not. According to a study in 2018, reputation represents as much as 41% of the FTSE 100.

How to Brainstorm Great Lead Generation Content

Contently - Strategy

Last night, I dreamt I was being chased around New York by a “free e-book!”offer ”offer come to life. There it was, hovering in the air like a Thanksgiving Day balloon, threatening to retarget me to death. This speaks to two things: my crippling inability to maintain work/life boundaries and, more importantly, the ubiquity of annoying lead generation content.

3.5 Top Tips for Conquering PR in Europe

PR in High Definition

Europe. It’s only one continent. It can’t be that hard to implement PR campaigns across, right? You’d be surprised how often that attitude is taken when businesses expand their operations into Europe. The reality is that it’s considerably more complex than many firms anticipate. There are 51 countries, speaking 24 official languages (and more than 100 unofficial ones).

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Do’s and Don’ts on Webinars with Falcon.io

TrendKite

In the time of COVID-19, more events than ever before are being hosted virtually. Our friends at Falcon.io share how to make the best of a webinar instead of a live event

March Tech News Round Up

PR in High Definition

Coronavirus continues to dominate our headlines this month. With the hysteria surrounding the virus, we have been bombarded with fake news appearing all over our social media feeds – and to be clear, eating raw garlic won’t stop you from catching the virus! In response to this misinformation, the government has set up a specialised cyberteam tasked with cracking down on the spread of fake news. Read the full story on City A.M.

The daily huddle: How to hold meaningful stand-up meetings

Axia PR

This is one post about company productivity. Read about the Ivy Lee method for more. I grew up playing sports in high school – specifically, football. I loved being on the field with my team during a game. To me, there's no feeling like it. Eleven guys perfectly coordinated to line up on the field. Then the quarterback snaps the football and chaos ensues. Or does it? Each team member begins to move with purposeful individual actions in order to complete the team’s goal.

Top five Tips for Optimising Your Facebook Ads Campaign

Prohibition

Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience. It can allow you to target people with a genuine interest in what you can offer and will in turn, lead to increased engagement rates. Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media.

UK Media Moves including the Evening Standard, The Telegraph, Property Week and more!

TrendKite

The Evening Standard starts home delivery in response to the coronavirus, The Telegraph hires Louisa Wells as a Podcast Producer, and Property Week appoints Anviksha Patel as a Senior Reporter

How MacDougall uses Muck Rack to achieve their PR goals

Muck Rack

How MacDougall uses Muck Rack to achieve their PR goals

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Media Moves at CNN & Bloomberg News, The Manual Names Style & Grooming Editor

TrendKite

Ben Finley joins CNN, Bloomberg News hires Shannon Sims, and more

Media 48

Have you tried Instagram’s “Stay Home” sticker?

HMA Public Relations

Instagram is joining the list of social media platforms encouraging social distancing, introducing a new “stay home” sticker and story to keep its users engaged. Learn more! The post Have you tried Instagram’s “Stay Home” sticker? appeared first on HMA Public Relations. Featured PR Observations and Preferences Social Media Tip for Tuesday "Stay Home" Autumn Jarrett HMA Public Relations Instagram social media

Navigating the Business Impact of Coronavirus

Solo PR Pro

The past few weeks have been a whirlwind of upheaval. Coronavirus has swept through the world and left us with a mountain of uncertainty. Many solos are anxious about the future. Some have already experienced clients pausing services. Chip Griffin, Founder of Leadership Agency Advisors addressed those concerns and provided practical guidance for solos in this time of crisis. While we have never experienced anything like this, we have had adverse times.

BIG ANNOUNCEMENT

Karen Freberg

As Britney sings – “Oops I did it again!” ” That’s right, I did it again. That is – I have some exciting news to share w/ you all. I am extremely proud to announce I have a new book coming out in August. While it is not a dedicated social media book – it is a public relations book! BIG ANNOUNCEMENT. I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices.