Ronn Torossian

JANUARY 3, 2019

Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available. On top of that, each platform wants to stay fresh, relevant, and profitable, so they each […]. The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Social Media 220

Social Media Strategy Media Blogging 220

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance. Here are 10 possible reasons for PR outcomes that miss the mark. There’s no buy-in at the top . If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start.

SEO 178

SEO Storytelling Product Launch Measurement 178

Mark My Words

JANUARY 3, 2019

The British Army’s has caused quite the stir. Although this time it’s across Facebook, not the Faroes. As part of the “This is belonging” campaign, the army has released posters illustrated in the style of World War One recruitment ads featuring Lord Kitchener. The posters use derogatory phrases such as “Snowflakes”, “Me me me millennials” and “Phone zombies” to highlight the qualities needed by the Army.

Survey 167

Survey Instagram LinkedIn Twitter 167

Agility PR Solutions

JANUARY 3, 2019

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail. New research from media delivery firm Valassis revealed fresh consumer insights about the importance of incorporating activation-driving media into marketing strategies. […].

Marketing 132

Marketing Consumer Strategy Media 132

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable fo

Interviews 105

Interviews Ethics Government Internal 105

Agility PR Solutions

JANUARY 3, 2019

Your brand can use content marketing to reach a huge and dedicated audience online. Social media platforms are great places to post interesting content and entice new fans to connect with your page. This is a reliable way to generate more sales for your business. Why content matters When the internet became popular, new media […]. The post Comms in 2019—how content marketing can grow your business appeared first on Agility PR Solutions.

Content Marketing 90

Content Marketing Marketing Social Media Brand 90

PR 20/20

JANUARY 3, 2019

January is the month for reflection and self-assessment. We encourage one another to look back on the year and set new goals for the year ahead. Best of all: it’s a fresh, 365-day start. Since you’ve probably already set your personal goals, what about your professional ones? How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Agility PR Solutions

JANUARY 3, 2019

New research from customer experiences firm Zendesk reveals generational differences in customer support channel preferences, with lots of channels other than email and phone continuing to gain popularity—especially among Millennials and Gen Z, who have distinct preferences and expectations compared to Gen X and Baby Boomers. According to this study, 67 percent of U.S. respondents […].

Retail 65

Retail Study Brand Branding 65

Muck Rack

JANUARY 3, 2019

Write for Muck Rack in 2019: We're looking for guest contributors!

Writing 70

Writing 70

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

JANUARY 3, 2019

For many of us, this week marks a return to work after several days out of the office with family and friends. Whether back refreshed and […]. The post New year, new inspiration appeared first on HMA Public Relations.

Publicity 48

Publicity 48