Thu.Jan 03, 2019

Winning Strategies for Social Media PR

Ronn Torossian

Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available.

10 Reasons Your PR Might Be Failing

ImPRessions - Crenshaw Communications

The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance.

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How to develop a content marketing program

PR Daily

These three steps can make the difference between success and failure. We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were using it in client work.

Direct mail still works in 2019—how it fits in with integrated marketing

Agility PR Solutions

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 messaging lessons from funny highway safety signs

PR Daily

More departments of transportation are resorting to humor to get their public safety message across, but not everyone is laughing. Is humor the right move for these important messages? GET YOUR HEAD OUT OF YOUR APPS.”. TEXTING WHILE DRIVING? OH CELL NO.”. DRIVE HAMMERED, GET NAILED.”.

More Trending

Facebook remains valuable to many users—to the tune of $1,000

PR Daily

A recent study asked users how much money could make them walk away from the social media platform. The figure reveals its enduring pull—but how much would users pay to keep using it? Some communicators might be willing to walk away from their social media account.

The British army’s campaign to attract ‘snowflake millennials’ is genius

Mark My Words

The British Army’s has caused quite the stir. Although this time it’s across Facebook, not the Faroes. As part of the “This is belonging” campaign, the army has released posters illustrated in the style of World War One recruitment ads featuring Lord Kitchener. The posters use derogatory phrases such as “Snowflakes”, “Me me me millennials” and “Phone zombies” to highlight the qualities needed by the Army.

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Comms in 2019—how content marketing can grow your business

Agility PR Solutions

Your brand can use content marketing to reach a huge and dedicated audience online. Social media platforms are great places to post interesting content and entice new fans to connect with your page. This is a reliable way to generate more sales for your business.

Help support foodbanks and food poverty by starting in your local community

Stephen Waddington

Here are ways that you can help tackle food poverty and the issues raised by the film I, Daniel Blake. The story of the rise of foodbanks is told in Ken Loach and Paul Laverty’s film. I, Daniel Blake. It's a powerful comment on austerity and modern Britain.

Local 106

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Modern retail PR—how Millennials & Gen Z are driving shifts in customer expectations

Agility PR Solutions

New research from customer experiences firm Zendesk reveals generational differences in customer support channel preferences, with lots of channels other than email and phone continuing to gain popularity—especially among Millennials and Gen Z, who have distinct preferences and expectations compared to Gen X and Baby Boomers. According to this study, 67 percent of U.S. respondents […].

New year, new inspiration

HMA Public Relations

For many of us, this week marks a return to work after several days out of the office with family and friends. Whether back refreshed and […]. The post New year, new inspiration appeared first on HMA Public Relations. Featured Inspiration Inspirational Quotes New Year

Write for Muck Rack in 2019: We're looking for guest contributors!

Muck Rack

Write for Muck Rack in 2019: We're looking for guest contributors

Infographic: How to attract, retain and engage Gen Z employees in 2019

PR Daily

Communicators can reach this ascendant demographic by showcasing their company’s authenticity, social awareness, flexibility and opportunities for professional growth. Every generation has its own communication quirks, preferences and habits. Gen Z’ers— 61 million of whom are poised to enter the U.S.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

January is the month for reflection and self-assessment. We encourage one another to look back on the year and set new goals for the year ahead. Best of all: it’s a fresh, 365-day start. Since you’ve probably already set your personal goals, what about your professional ones?

PR pros predict which industry trends will matter most in 2019

PR Daily

How will the industry change in the coming year? These veterans offer their insight on which outcomes can be expected and what developments savvy pros should watch closely.