Onclusive

APRIL 26, 2017

While there isn’t a surefire answer to how to inspire world peace or peel a hard boiled egg in just one sweep, there are a few things I think we can all agree on: when it comes to measuring the success of a PR campaign, it’s all about them numbahs! We could talk for days […].

Measurement 388

Measurement How To Industry Trends 388

Cision

APRIL 26, 2017

This week we take a look at the top staffers at PCMag on Twitter, ranked by number of followers. Follower counts were pulled on April 26, 2017, and will change over time. 1. John Dvorak – Contributing Editor – 106,723. UH, I doubt it. [link]. — John C. Dvorak (@THErealDVORAK) April 26, 2017. 2. Sascha Segan – Lead Analyst, Mobile – 17,670.

Twitter 192

Twitter Mobile Software Media 192

Rock the Status Quo

APRIL 26, 2017

I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing. Because I focus on the integration of content with SEO and social media, I am lucky enough to see the entire spectrum from creation to ROI – something many marketers don’t get to do as an agency.

SEO 133

SEO Writing Community Content Marketing 133

Stephen Waddington

APRIL 26, 2017

In this guest post, pilot and Ketchum colleague RP Kumar applies lessons from the air to international conference calls. By RP Kumar. I’ve been on a couple of conference calls this week that were great reminders of everything that’s frustrating about these inescapable staples of office life. They also reminded the pilot in me of what we can all do to make conference calls more productive.

Conference 106

Conference Internal International Meeting 106

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Rock the Status Quo

APRIL 26, 2017

I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing. Because I focus on the integration of content with SEO and social media, I am lucky enough to see the entire spectrum from creation to ROI – something many marketers don’t get to do as an agency.

SEO 100

SEO Community Writing Content Marketing 100

Critical Mention

APRIL 26, 2017

By Robin Gelfenbien. To say Michael Veley embodies sports is an understatement. His groundbreaking work for Syracuse University’s (Go Orange!) athletic department and the David L. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Much of that success can be attributed to his passion, intelligence, business savvy and long-standing strong connections.

Sports 60

Sports Internal International Enterprise 60

Cision

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

Infographics 266

Infographics Brand Branding Video 266