Thu.Oct 14, 2021

Editing Your Press Release: 9 Tips for Getting it Right | Business Wire Blog

Business Wire

The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — and 99% elimination.”. All writing — even the best writing — needs editing. In my years as a journalist, corporate PR executive and now agency owner, I’ve found that the most important edit is the edit we do to our own work, before we ever hand it over to the boss. public relations

Announcement From Our Ad Tech Team

ImPRessions - Crenshaw Communications

Crenshaw Communications Grows Ad Tech PR Team. Caroline Yodice named Director of Ad Tech to support expanding client roster.

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7 reasons why your op-ed was rejected

PR Daily

Consider these common missteps that editors cite as why they can’t run a guest piece, even when they would like to do so. Why was my op-ed piece turned down?” clients occasionally ask me. And well might they ask. Most submissions, after all, are declined.

How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Have you ever considered using public relations as a lead generating tool? Why not?

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Early career professionals must engage to solve DE&I problems

PR Daily

Here’s how young PR pros can push for change from within their organizations. The social unrest that unraveled during the pandemic has caused a seismic shift in the expectations of young, emerging professionals.

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More Trending

The ‘E’ in E-commerce now stands for ‘Experiential’—here’s why

Agility PR Solutions

Clicks and bricks. Omnichannel. Immersive retailing. Online shopping. No matter what you call it, e-commerce is here to stay, and it is lucrative. According to the 2021 Adobe Digital Economy Index, e-commerce in the United States grew by $183 billion during the 2020 pandemic, up 42 percent over 2019.

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Study: How companies can thrive amid ongoing upheaval, angst and uncertainty

PR Daily

A new report offers six steps to improve employee experience and bolster culture in a post-pandemic landscape. The pandemic is profoundly transforming how workplaces—and workers—function. And it’s not all bad.

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Are you a CX Champion? How customer experience maturity leads to resilience and growth

Agility PR Solutions

“Experience” in brand marketing is tantamount to “location” in real estate—it’s the three most important words.

Learn to Blog: 5 Places to Find Online Blogging Courses

Cision

New to blogging? These sites are full of online blogging courses to help you hone your skills. Media Blog

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Navigating negative public comments about Amazon’s new mobile assistant

Agility PR Solutions

At the end of September, Amazon made an announcement for a brand new product, which is supposed to make the company’s home assistant moveable, by putting it on wheels, called Astro.

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Netflix leader defends Chappelle program to employees, US marketers increase diversity in content, and Facebook outlines protections for public figures

PR Daily

Also: Hotels.com searches for bathtub influencer, Chipotle execs explain strategy for investing in talent, and more. Hello, communicators: Hotels.com is launching a contest to find a bath connoisseur—or “Bath Boss”—that it hopes will help save the hotel bathtub as an amenity for guests.

The top 10 investigative journalists in 2021

Muck Rack

The top 10 investigative journalists in 2021

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Industry report sets out four recommendations to improve mental health

Stephen Waddington

The CIPR and PRCA have collaborated on a project to investigate the mental health of the profession. It makes four important recommendations. Public relations practitioners are significantly more likely to suffer from poor mental health compared to other UK workers, according to the PRCA and CIPR.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Pitch Fashion Journalists Today

Cision

Five tips for breaking through a fashion influencer's crowded inbox. Best Practices

Meet Board of Directors Nominee Michelle Egan, APR, Fellow PRSA

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Michelle Egan, APR, Fellow PRSA. Location: Anchorage, Alaska. Current job title: CCO, Alyeska Pipeline Service Company. Board nominee position: Chair-elect. Alma mater: B.A., Boston College; M.A.,

Auto Supplier ESG Report Topics: Themes, Insights and Opportunities

Bianchi Biz Blog

During our recent study of ESG (environmental, social and governance) reporting habits of the top 25 North American automotive suppliers (according to Automotive News’ Top Suppliers Listing), we uncovered some 200 topics which we categorized into 12 larger buckets. Here’s the category breakdown.

Does Your Newsletter Have These Elements?

HMA Public Relations

Since the onset of the pandemic, there has been a definite revival in newsletters. See what information you should be including in your newsletters to help keep your consumers engaged. PR Observations and Preferences newsletters

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Monthly wrap-up: A shoot-filled September!

Prohibition

It has been one busy month for team PPR during September – shoots, shoots, shoots across the board! In the month that saw us land ourselves in PROLIFIC NORTH’S TOP 50 PR AGENCIES (shall we say it louder for the people in the back?), we certainly proved exactly why we came in at number 14.

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Arik Hanson Social Media: My Marvel Origin Story

Communications Conversations

I wasn’t a huge comic book nerd growing up, but I LOVE the Marvel movies. In particular, I’m really grown fond of the Marvel “origin story” movies. Recently, Black Widow was fantastic. But, my favorite is probably Captain Marvel (man, Brie Larson is so great in that–and one of my celebrity crushes to boot!). But historically, these have been my favorite Marvel movies. A few weeks ago, I celebrated 12 years as an independent consultant.

Surprising Stats From Marketing Experts (& What They Mean For You)

PR 20/20

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers.

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