Thu.Oct 14, 2021

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Editing Your Press Release: 9 Tips for Getting it Right | Business Wire Blog

Business Wire

The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — and 99% elimination.”. All writing — even the best writing — needs editing. In my years as a journalist, corporate PR executive and now agency owner, I’ve found that the most important edit is the edit we do to our own work, before we ever hand it over to the boss.

Blogging 315
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UK Media Moves including Sky News, Citywire, Metro.co.uk and more

Cision

Tom Clarke starts role as Science and Technology Editor for Sky News; new title for Laura Purkess at Citywire New Model Adviser; Ellen Scott takes on the additional role at Metro.co.uk.

Media 195
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Trending Sources

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Announcement From Our Ad Tech Team

ImPRessions - Crenshaw Communications

Crenshaw Communications Grows Ad Tech PR Team. Caroline Yodice named Director of Ad Tech to support expanding client roster. New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit.

B2B 170
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The ‘E’ in E-commerce now stands for ‘Experiential’—here’s why

Agility PR Solutions

Clicks and bricks. Omnichannel. Immersive retailing. Online shopping. No matter what you call it, e-commerce is here to stay, and it is lucrative. According to the 2021 Adobe Digital Economy Index, e-commerce in the United States grew by $183 billion during the 2020 pandemic, up 42 percent over 2019. Furthermore, Adobe predicts 2021 will end […].

Retail 157
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Have you ever considered using public relations as a lead generating tool? Why not? PR is giving you visibility… it’s giving you credibility… it’s positioning you as the authority in your industry… so why not use that to land new customers and clients?

Tools 130

More Trending

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Learn to Blog: 5 Places to Find Online Blogging Courses

Cision

New to blogging? These sites are full of online blogging courses to help you hone your skills.

Course 156
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Navigating negative public comments about Amazon’s new mobile assistant

Agility PR Solutions

At the end of September, Amazon made an announcement for a brand new product, which is supposed to make the company’s home assistant moveable, by putting it on wheels, called Astro. The company had been rumored that it would be introducing a home assistant robot for a while now, and it finally made the introduction […]. The post Navigating negative public comments about Amazon’s new mobile assistant appeared first on Agility PR Solutions.

Mobile 145
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Industry report sets out four recommendations to improve mental health

Stephen Waddington

The CIPR and PRCA have collaborated on a project to investigate the mental health of the profession. It makes four important recommendations. Public relations practitioners are significantly more likely to suffer from poor mental health compared to other UK workers, according to the PRCA and CIPR. The pace and volume of work are the main contributing factors.

Industry 136
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The top 10 investigative journalists in 2021

Muck Rack

The top 10 investigative journalists in 2021

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Pitch Fashion Journalists Today

Cision

Five tips for breaking through a fashion influencer's crowded inbox.

Fashion 120
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Surprising Stats From Marketing Experts (& What They Mean For You)

PR 20/20

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. Don’t get me wrong, I can certainly appreciate a more thought-provoking opinion session, but at the end of the day, it’s still one person’s opinion.

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Auto Supplier ESG Report Topics: Themes, Insights and Opportunities

Bianchi Biz Blog

During our recent study of ESG (environmental, social and governance) reporting habits of the top 25 North American automotive suppliers (according to Automotive News’ Top Suppliers Listing), we uncovered some 200 topics which we categorized into 12 larger buckets. Here’s the category breakdown. 29.5% related to Environment / Energy. 16.5% related to Product / Supply Chain. 12% related to Business / Growth. 10.5% related to Employee Health / Safety. 8.5% related to Recruitment – HR. 6.5% related

Report 78
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Does Your Newsletter Have These Elements?

HMA Public Relations

Since the onset of the pandemic, there has been a definite revival in newsletters. See what information you should be including in your newsletters to help keep your consumers engaged.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Monthly wrap-up: A shoot-filled September!

Prohibition

It has been one busy month for team PPR during September – shoots, shoots, shoots across the board! In the month that saw us land ourselves in PROLIFIC NORTH’S TOP 50 PR AGENCIES (shall we say it louder for the people in the back?), we certainly proved exactly why we came in at number 14. The team have been working as hard as ever, keeping busy behind the camera for the past few months now, but September has been a record breaker – even in our books.

Print 62
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Purpose brings PR world back together after two years

Steve Barrett on PR

Thursday night’s Purpose Awards celebration was PRWeek’s first large-scale in-person event since December 2019.

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Surprising Stats From Marketing Experts (& What They Mean For You)

PR 20/20

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. Don’t get me wrong, I can certainly appreciate a more thought-provoking opinion session, but at the end of the day, it’s still one person’s opinion.

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Meet Board of Directors Nominee Michelle Egan, APR, Fellow PRSA

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Michelle Egan, APR, Fellow PRSA. Location: Anchorage, Alaska. Current job title: CCO, Alyeska Pipeline Service Company. Board nominee position: Chair-elect. Alma mater: B.A., Boston College; M.A., Seton Hall University. Number of years as a PRSA member: 24.

Meeting 140
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Arik Hanson Social Media: My Marvel Origin Story

Communications Conversations

I wasn’t a huge comic book nerd growing up, but I LOVE the Marvel movies. In particular, I’m really grown fond of the Marvel “origin story” movies. Recently, Black Widow was fantastic. But, my favorite is probably Captain Marvel (man, Brie Larson is so great in that–and one of my celebrity crushes to boot!). But historically, these have been my favorite Marvel movies.