Thu.Sep 16, 2021

Metrics that matter to optimize your content strategy

Onclusive

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics.

Diversity and Inclusion in PR

Ronn Torossian

Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems.

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How to communicate with targeted, strategic transparency

PR Daily

Oversharing is not a virtue—nor is it always wise. A comms expert shares how to strike a balance between trust-building candor and TMI. In both leadership and communications, the quality of transparency wears a halo.

AP Style Rules to Remember for Your Writing

Cision

In our latest quarterly roundup of AP Style reminders, we cover back-to-school terms, travel terminology, and more. Media Blog

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

These were the top publishers on Facebook in August 2021

NewsWhip

As summer turns to fall we’re back with our latest edition of the Facebook publisher rankings for August 2021, identifying the publishers with the most engagement on Facebook for the month. .

More Trending

UK Media Moves including BBC News, ES Magazine, LBC and more

Cision

BBC News announces appointments for Jess Brammar and Paul Danahar; Ben Cobb to be Editor of ES Magazine; Gina Davidson taking on brand-new role of Scotland Political Editor at LBC. Media Blog

Brand 170

Don’t miss Friday’s entry deadline

PR Daily

Enter Ragan’s Employee Communications and Top Places to Work Awards by this Friday, Sept. Entries must be received by 11:59 p.m. Central time. The post Don’t miss Friday’s entry deadline appeared first on PR Daily. Ragan Awards Uncategorized

Who’s hot, who’s not: Consumer buzz trends as holiday 2021 fast approaches

Agility PR Solutions

Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action. For much of the country, late summer means back to school, and end of summer vacations. For marketers, it means the final push to prepare for holiday 2021.

Blog filled with unique insights about COVID-19 elicits coverage from major media outlets

PR Daily

Livongo’s blog has received coverage in major media outlets and landed the top prize in the Blog (Health Care PR and Marketing) category of Ragan’s PR Daily Awards. Creating a new blog is a tall task—especially when the launch date gets fast-tracked.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

New Advertising Regulations With Minors Puts Emphasis on Organic PR

PRSay

As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18.

Creating a crisis management team—key roles and responsibilities

Agility PR Solutions

One of the biggest factors that end up determining whether a company can successfully navigate a crisis is the crisis management team and the members’ preparedness.

Webinar recap: Lessons and benchmarks from 5.2 million pitches

Muck Rack

Webinar recap: Lessons and benchmarks from 5.2 million pitches

Is your brand using AI at scale? Why it’s critical for meeting the demand for personalization

Agility PR Solutions

Retail brands are grappling with new consumer expectations in the looming post-COVID age, and meeting demands for personalized communication may be the most baffling challenge. According to new research from CX leader Talkdesk, AI is the critical tool to achieve it.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

[WEBINAR] Writing social media content that gets results

Communications Conversations

Yesterday I presented the first in a quarterly series of webinars I’m planning to give around a number of different topics in the social media marketing world. Up first: How to create digital and social media content that gets results.

What’s a Call to Action and Why Is It Important for My Press Release?

PR Fuel

The most common function of a successful press release is to promote something significant by getting media attention. Press releases are also important marketing tools. Employing a call to action (CTA) in your press release is a great way to increase traffic to your website.

2022 Crisis Variants: Brace Yourselves With Planning & Training

Reputation Us

2021 has become another year of “you can’t make this stuff up” series of relentless crises. Just when you think it’s time to breathe (with or without masks), more crises lurk around the corner in 2022. The remainder of 2021 may bring with it the kinds of prolonged crises that adversely affect businesses of all sizes, and 2022 will likely create some “crisis variants”—perhaps stronger than the past 18 months.

Internal communication critical to business transformation

Stephen Waddington

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. A paper published by Harvard Business Review reports that almost four in five corporate transformations fail.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Emma Raducanu ‘in talks with luxury jewellery brand Tiffany & Co’

Mark My Words

Evening Standard Emma Raducanu is rumoured to be in talks with jewellery brand Tiffany & Co to become the high-end brand’s new ambassador. Rumours of a potential deal began over the weekend after the 18-year-old from Bromley was seen wearing various pieces of the brand’s jewellery during her victorious US Open final. The tennis champion stunned the world by winning the US Open on Saturday, beating Canadian Leylah Fernandez, 19, in straight sets.

Should You Join the Next Big Social Platform?

HMA Public Relations

New social media platforms can offer the opportunity to create custom content and build brand awareness, but are they worth joining? Read more from Justin Liggin. Social Media social media

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The ABCs of ESG: Defining Top ESG Reporting Terms

Bianchi Biz Blog

As we dive into the findings from our recent study of ESG (environmental, social and governance) reporting habits of the top North American automotive suppliers (according to Automotive News’ most recent Top Suppliers Listing), we thought it would be helpful to review some of the most popular terms and reporting standards.

Meet PRSA Board of Directors Nominee Karen ‘KC’ Crabtree, APR

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Karen “KC” Crabtree, APR. Location: Seattle. Current job title: Senior Manager, Global Public Relations, Bluetooth SIG. Board nominee position: North Pacific District. Alma mater: Seattle Pacific University, English Literature & Journalism. Number of years as a PRSA member: 8. What strengths do you think you will bring to the Board of Directors?

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Using internal communication channels to drive organisational performance

Stephen Waddington

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels.

62% of Americans say COVID restrictions worth the cost, TikTok faces GDPR investigation, and lawmakers decry Instagram for Kids

PR Daily

Also: Arizona sues over Biden’s vaccine rules, GIF subject looks to reclaim likeness, #ThislittleGirlIsMe takes off on LinkedIn, Chevron’s lower-carbon investments, and more.