ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Often these briefings translate directly into coverage. But even if they don’t, these meetings are important. They’re useful for relationship building and keep the dialogue going until the time when a company executive’s quotes or comments can be used for a relevant story. .

Interviews 208

Interviews Media Construction B2B 208

Flack's Revenge

SEPTEMBER 15, 2020

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. . This has been happening for some time. E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one.

B2B 177

B2B Case Study Enterprise Resources 177

Cision

SEPTEMBER 15, 2020

In this special episode of Take 5 Live we sit down with Ben Jenkins to discuss the intersection of politics and PR.

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219

Ishmael's Corner

SEPTEMBER 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The PR Council recently conducted a webinar with Thom Roose, a 20-year procurement veteran who has worked for some of the biggest names – and buyers – in business, IBM, Accenture and Proctor & Gamble. Roose made the point that Procurement wants to move away from the traditional time and materials (T&M) billing model.

Storytelling 185

Storytelling Communications Publicity Industry 185

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 15, 2020

These days, it takes a special kind of presentation to impress clients and investors. With the proliferation of online stores and services, businesses have developed an improved understanding of the available technology. Even now, the e-commerce industry has seen tremendous growth due to the increase in online traffic. With the number of people doing their […].

Marketing 136

Marketing Technology Industry Analysis 136

PRSay

SEPTEMBER 15, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Jeff Wilson, APR. Location : Richmond, Va. Current title : Vice President, Agency Marketing and Promotion, Padilla. Board nominee position : Director, Mid-Atlantic District. Alma mater : University of South Carolina. Number of years as a PRSA member : 16.

Meeting 151

Meeting Leadership Community System 151

Sword and the Script

SEPTEMBER 15, 2020

Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message. The purpose of messaging is to help a business speak with focus, cohesion and consistency. For example, a business identifies its key messages and then strives to incorporate those same messages across all their marketing and communications materials.

Storytelling 124

Storytelling Survey Employee Examples 124

Agility PR Solutions

SEPTEMBER 15, 2020

The pandemic has brought customer trust to an all-time low, and it’s more important today than ever before for businesses to be more transparent and authentic. Unfortunately, a lot of businesses aren’t taking their online reputation seriously, new research from online reputation management firm Reputact confirms. Reputation is even more important today since nine out of […].

Consumer 97

Consumer Reputation Brand Branding 97

Communications Conversations

SEPTEMBER 15, 2020

I know, I know. Everyone hates lists. A number of people have told me as much straight to my face in the past! But, I’ve always been a fan. Our industry has proliferated them to the point of being a popularity contest. But, I’ve always tried to use and develop lists that are interesting, built on editorial curiosity and based on a mix of background and analysis (and sometimes, data).

Agency 78

Agency Trends Social Media Local 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Muck Rack

SEPTEMBER 15, 2020

Top publications and articles for August, according to journalists

Publicity 107

Publicity 107

HMA Public Relations

SEPTEMBER 15, 2020

National Football League games have returned. Finally. For the most part, it’s TV only, as fans are not yet allowed back into the stadiums. In taking […] The post Football is Back appeared first on HMA Public Relations.

Publicity 80

Publicity 80

Axia PR

SEPTEMBER 15, 2020

Measuring your PR and communication campaigns the right way proves its value. The Barcelona Principles provide best-practice guidelines to measure how well public relations and corporate communication efforts are working. PR isn't sales, yet measuring it correctly helps connect PR to real business results like sales pipeline activity, social media conversions, market share of voice, site traffic, and site rankings.

Measurement 62

Measurement Guidelines Corporate Social Media 62

Practical Law Construction

SEPTEMBER 15, 2020

I’m pleased to say that I am too young to remember The Doors in their heyday, but I loved the biographical film that was released when I was a teenager. What, you may well ask, have The Doors got to do with jurisdictional reservations ? Well, when I read the recent adjudication enforcement judgment in Lane End Developments Construction v Kingstone Civil Engineering , which concerns, among other things, jurisdictional reservations, the song that popped into my head was People Are Strange.

Construction 52

Construction Meeting Privacy Film 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

The Hoffman Agency

SEPTEMBER 15, 2020

. By Shereen Masoud-Jointe, Account Executive (Europe). It’s the “universal language”— so yes, sometimes music may give us the (false) confidence that we can belt out a tune in an unknown tongue and get it at least almost right. When I was a kid, I was sure that I was being true to the Arabic lyrics of one of my favorite songs when I sang, “I swear I love you, you’re a donkey.

Transportation 36

Transportation YouTube Travel Blogging 36