Tue.Sep 15, 2020

6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Often these briefings translate directly into coverage. But even if they don’t, these meetings are important.

Breaking Down PR’s Fourth Wall with ABM

Flack's Revenge

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. .

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How Edmunds measures the quality of earned media

PR Daily

A look at how the consumer car shopping website quantifies media coverage. As the pandemic started to take shape, there were a lot of questions about how the automotive industry was being impacted and consumer uncertainty about car buying and financing.

Take 5 Live with Ben Jenkins

Cision

In this special episode of Take 5 Live we sit down with Ben Jenkins to discuss the intersection of politics and PR. Comms Best Practices

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to communicate when morale stinks

PR Daily

Be transparent, and use your work to create an emotional high tide that raises every boat in the harbor. Working at a company with low morale can be dreadful.

More Trending

How new workforce policies are crucial for protecting your brand

PR Daily

Here’s how your organization should think about protecting its reputation as plans for long-term remote work and a new work environment are considered.

The Meaning of Staying “On Message” – There are 1,000 Ways to Say Hello

Sword and the Script

Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message. The purpose of messaging is to help a business speak with focus, cohesion and consistency.

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Riding the COVID thought leadership bandwagon—B2B leaders say “enough is enough”

Agility PR Solutions

When you think about “thought leadership,” you ideally think of the valuable, high-level insights you’re getting on an issue or topic that you likely can’t get anywhere else—and some genuine tips and takeaways that you can put into practice for your brand or business.

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

Also: Paul Rudd gives a PSA on wearing masks, Deloitte issues a visual breakdown of its performance, Amazon launches designer stores, and more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

CX is the new comms battleground—is your brand prepared?

Agility PR Solutions

A lot has changed this year. First, the pandemic with its rules, travel bans, and restrictions, then BLM and subsequent logo and mascot name changes, and all this against the backdrop of a hotly contested presidential election.

UK Media Moves including the Radio Times, Belfast Live, The Big Issue and more

Cision

Dominic Murray is appointed Managing Director of the Radio Times; Ryan Smith to become Editor of Belfast Live; Alastair Reid will be Digital Editor at The Big Issue. Media Blog

Radio 120

Will future employees be working with technology—or replaced by it?

Agility PR Solutions

With AI and other technologies saturating workplaces and business processes, many employees—including those in communications—have fears in the backs of their minds that their jobs may one day (and not too far off) become largely automated, invalidating their contributions and pushing them out of the workplace.

Meet PRSA Board of Directors Nominee Jeff Wilson, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Jeff Wilson, APR. Location : Richmond, Va. Current title : Vice President, Agency Marketing and Promotion, Padilla. Board nominee position : Director, Mid-Atlantic District.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Top publications and articles for August, according to journalists

Muck Rack

Top publications and articles for August, according to journalists

I’m a science-fictionist

Doctor Spin

A friend asked about my political views the other day, but I was unable to give a short answer. After a few seconds of initial ramblings on my part, my friend already showed signs of regretting having even asked the question. However, in a blog post, I think that I might have a shot.

Take 5 Live with Ben Jenkins

TrendKite

In this special episode of Take 5 Live we sit down with Ben Jenkins to discuss the intersection of politics and PR

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What are the Barcelona Principles of PR Measurement and Why Should I Care?

Axia PR

Measuring your PR and communication campaigns the right way proves its value. The Barcelona Principles provide best-practice guidelines to measure how well public relations and corporate communication efforts are working.

UK Media Moves including the Radio Times, Belfast Live, The Big Issue and more

TrendKite

Dominic Murray is appointed Managing Director of the Radio Times; Ryan Smith to become Editor of Belfast Live; Alastair Reid will be Digital Editor at The Big Issue

Radio 62

Consumer Public Relations Trends: Consumer PR in 2020

5W PR

With some states loosening up COVID-19 restrictions, what lies ahead for merchants and marketers? What changes, if any, in strategy, services, and technology do they need to employ?

The 22 most influential people in PR, Comms & Social in the Twin Cities

Communications Conversations

I know, I know. Everyone hates lists. A number of people have told me as much straight to my face in the past! But, I’ve always been a fan. Our industry has proliferated them to the point of being a popularity contest.

Football is Back

HMA Public Relations

National Football League games have returned. Finally. For the most part, it’s TV only, as fans are not yet allowed back into the stadiums. In taking […] The post Football is Back appeared first on HMA Public Relations. Featured

I’m a science-fictionist

Doctor Spin

“ You should be totally free to be smart, but not totally free to be stupid. ”. A friend asked about my political views the other day and it didn’t go well. After a few seconds of initial ramblings on my part, my friend showed signs of serious regret having even asked the question.

Jurisdictional reservations revisited

Practical Law Construction

I’m pleased to say that I am too young to remember The Doors in their heyday, but I loved the biographical film that was released when I was a teenager. What, you may well ask, have The Doors got to do with jurisdictional reservations ?

J’adore HA Jamz

The Hoffman Agency

. By Shereen Masoud-Jointe, Account Executive (Europe). It’s the “universal language”— so yes, sometimes music may give us the (false) confidence that we can belt out a tune in an unknown tongue and get it at least almost right.