Business Wire

AUGUST 25, 2020

The IRO Recipe – Don’t Leave Out this Ingredient.

Blogging 287

Blogging Communications 287

Prowly

AUGUST 25, 2020

If done right, press releases can be great for obtaining naturally incorporated backlinks. But if they’re not done right, they can do more harm than good and can be a source of penalties. The reason why there aren’t more people using press releases is that they were generally misused in the past. What happened? People […]. The post The Right Way To Do Press Release Link Building In 2020 appeared first on Prowly Magazine.

SEO 183

SEO Publicity 183

PRSay

AUGUST 25, 2020

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. “Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-govern

Community 153

Community Brand Branding Advertising 153

Agility PR Solutions

AUGUST 25, 2020

Like never before, demand for digital content is on the rise. But not just static, lifeless content that’s simply been loaded to a website—today’s digital consumers expect more visually engaging content than that. Smart brands are dazzling their customers and prospects with eye-popping immersive content to better catch their attention and interest—and drive them to […].

Strategy 107

Strategy Marketing Consumer Brand 107

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Solo PR Pro

AUGUST 25, 2020

My good friend and leadership coach, Dr. Lori Baker Schena, advises leaders to “pivot to the positive.” More than a pithy quote or dose of “rah-rah” inspiration, it is an active, intentional choice to design the way forward. This year has taught us bad things happen, and more bad things happen, and just when you think it’s over, you’re hit with a double dose of more bad things.

Leadership 105

Leadership 105

5W PR

AUGUST 25, 2020

Conventions have become one pillar of the rapidly expanding pop-culture marketplace. What began with a relative handful of science fiction and fantasy literature fans has exploded into an annual international phenomenon. Millions gather at conventions across the globe, coming to mingle, to meet, and to rub shoulders with their pop culture heroes from the cast of classic Sci-Fi TV programs to the latest hot comic book or game creators.

Meeting 88

Meeting Creativity Internal International 88

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The industry was regulated, so a review process was necessary. The problem was, the review process was so involved, that a lot of work was spent for very little gain.

Marketing 85

Marketing Guidelines Social Media Conference 85

Muck Rack

AUGUST 25, 2020

Announcing our partnership with Business Wire

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The Stalwart Blog

AUGUST 25, 2020

A Cincinnati Reds and FOX Sports NFL Sunday broadcaster, Thom Brennaman, recently lost both jobs for uttering a highly offensive homophobic slur on air. He did attempt to make a public apology, stating something to the effect of that he didn’t fully appreciate how hateful that phrase is and the history behind it. I’ll give him this. Thom Brennaman and I are roughly the same age.

Sports 78

Sports Training Examples Publicity 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

AUGUST 25, 2020

The approach to a company’s marketing depends on a wide variety of factors, including the niche the company works in. However, marketing is an incredibly dynamic field across all industries. There are constantly new tools and techniques appearing on the horizon—particularly when it comes to digital marketing. With that in mind, we’ll take a look […].

B2B 78

B2B Strategy Marketing Tools 78

Axia PR

AUGUST 25, 2020

Newsroom veteran shares the roles and how of getting a story on TV. Throughout my 20 years in TV and radio newsrooms, I’ve received many calls from PR professionals. It’s clear some don’t know their way around a newsroom. So let me provide you with a roadmap because there is no better way to get your story ignored than pitching it to the wrong contact.

Radio 62

Radio How To Pitching Media Relations 62

HMA Public Relations

AUGUST 25, 2020

What new rituals have you created while working from home? Marissa found she is able to focus better during her writing sessions after running through a productivity checklist. Click the link to read! The post Checklist for Overcoming Writer’s Block appeared first on HMA Public Relations.

Writing 66

Writing Publicity 66

The Hoffman Agency

AUGUST 25, 2020

By Brooklynn Loiselle, Intern. I cannot believe that I am already over halfway through my internship at The Hoffman Agency. Over the past month and a half, I have had such an incredible time and have gained such valuable experiences in the PR industry. The most important thing I have learned is the value of building relationships with the media. It is so easy to send meaningless pitches to reporters in an attempt to have them cover your client.

Internal 36

Internal International Pitching Report 36

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Communications Conversations

AUGUST 25, 2020

News flash: It was my birthday yesterday (8/24). Don’t worry if you didn’t send me a card–I only get 3 anymore (and I love those three!). I received the usual influx of happy birthday messages on Facebook, LinkedIn, text and email. Side note: Not one person called me on my birthday. Not one! Anyway, I received all the requisite happy birthday messages from everyone in my life except one notable exception: brands.

Marketing 88

Marketing Retail Data LinkedIn 88

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Or do they? Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use one platform – LinkedIn. More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Contently - Strategy

AUGUST 25, 2020

When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind. In our State of Healthcare Content Marketing report in June, we found that 63 percent of the healthcare companies on the Fortune 1000 had either a limited or no content presence on their web

Healthcare 110

Healthcare Infographics Marketing Content Marketing 110