Thu.Jun 27, 2019

Why ‘thought leadership’ is a buzzword PR pros should retire

PR Daily

The term is meaningless without the true leadership behind it. Here are some tactics PR pros should use to build their clients’ reputations. All PR pros hate corporate jargon. We all hate using corporate jargon. Why can’t we all talk to each other like real people?

Owned Media: How to Create the Best Content

B2B PR Sense

Your B2B PR strategy is much like a clock -- when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product.

How To 304

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10 ways to crush a communicator’s spirit

PR Daily

Here’s how to ensure your creative staffers feel stifled, deflated, frustrated and defeated. This article originally appeared on PR Daily in June of 2018. You can have the most talented staff in the world and still fail miserably at business.

From Media Royalty, Career Advice for PR Pros in the Margins

PR News

“How many of you in the room have ever felt stuck at some point in your career?” At the opening session of the Public Relations Society of America’s Corporate Communications Conference in New York, dozens of hands went up—most of them women.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 common change communication blunders

PR Daily

If you’re sending the same message to everyone, leaving managers in the dark or measuring ‘awareness,’ you should rethink your processes. Communicating change initiatives is tricky, and most organizations simply stink at it. Here are five common mistakes: 1. Blasting the same message to everyone.

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Wayfair donates to Red Cross amid internal protest over detention camps

PR Daily

Employees were upset that the furniture company was supplying border facilities housing migrant children. Leaders responded with a donation, but not to the group that staffers favored. The border crisis has become a PR issue for Boston-based furniture company Wayfair.

What Makes Us Influential?

Waxing UnLyrical

Guest Post by Patrice Tanaka. I returned last night tired, but energized from a four-day Dress for Success “Success Summit” attended by 100 women leaders globally.

Videos are a must-have—a film school degree is not

PR Daily

Join this virtual summit to learn how to drive ROI through video even with limited experience. You didn’t study video production—but you’re still expected to create engaging videos for your campaigns. Don’t head back to school just yet.

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How to use your website to reinforce your PR strategy

Agility PR Solutions

PR and digital marketing go hand in hand. Only when you put both together can you further your company’s goals. The internet has become so integral to our everyday lives that offline and online have blended together. We see a talk, we look online for more information.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

You deserve to be honored for your nonprofit prowess

PR Daily

Share your powerful nonprofit campaigns, partnerships and creative PR content. Enter PR Daily’s Nonprofit PR Awards. Save $25 per submission when you enter by July 12. The post You deserve to be honored for your nonprofit prowess appeared first on PR Daily. PR Daily Awards

Trust #1 Issue Facing PR Industry, But Gender Gap, Stress, Social Media Skills are Concerns, Too

Culpwrit

Students and young professionals pursuing careers in public relations should study and help address issues raised in a new survey that underscores the importance to build and maintain trust.

5 ways social media localization can boost your global following—and sales

Agility PR Solutions

Business localization results in more business leads and revenue. Taking your business local means campaigning in the locality’s dominant language, designing products in a way that appeals to potential clients, and interacting with clients at a personalized level.

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E3 2019: The top articles and publishers

NewsWhip

[…]. The post E3 2019: The top articles and publishers appeared first on NewsWhip. Digital Journalism content analytics content performance E3 gaming social media analytics

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Brand alert—your customers are ready to flee to competitors offering better service

Agility PR Solutions

Hey brands, your subpar customer service could soon be leading to customer defection. According to new research from VerintSystems, a full two-thirds of consumers said they are more likely to switch to brands that provide the best experience or service.

A PR Announcement That Defies “Elvis Has Left the Building”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every company experiences a key employee leaving for the proverbial greener pasture. It happens. Boards have been known to kick CEOs to the curb. Think GE’s announcement last year that it was parting ways with John Flannery with the obligatory “we thank John for his significant contributions and long service to GE,” code for he.more.

How RenewComm uses Muck Rack to achieve their PR goals

Muck Rack

How RenewComm uses Muck Rack to achieve their PR goals

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Walk-up Music

HMA Public Relations

PR is all about connecting with people, and one way MLB players connect with their fans is through walk-up music. Check out our walk-up songs. The post Walk-up Music appeared first on HMA Public Relations. Featured HMA Public Relations PRGN Major League Baseball Public Relations Global Network (PRGN) Scott Hanson Walk-up Music

Infographic: 24 tips for building a better website

PR Daily

As more commerce moves online, communicators must ensure that websites are well designed and offer plenty of value to keep audiences coming back for more. Here are some helpful tricks.