Fri.Oct 21, 2022

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Prowly #PRChat with Tonya McKenzie, Founder at Sand&Shores Firm


Have you ever wondered what it’s like to host a podcast? How much effort does it really take and how to find the time for it? If so, you’ll find answers to these (and many other) questions in this #PRChat with the PR and podcast pro – Tonya McKenzie. Limiting what she does to just […]. The post Prowly #PRChat with Tonya McKenzie, Founder at Sand&Shores Firm appeared first on Prowly Magazine.

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How to Pivot Your Strategy Like Taylor Swift


As communicators know, our messages don’t always land the first time. But while a speechwriter can’t take back her words if the audience doesn’t respond as hoped, PR professionals can usually adjust their communications strategies as needed. This act of revising is often called “pivoting.” Superstar Taylor Swift has honed the skill well, particularly over the last couple of years.

Strategy 158

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10 alternatives to paid Facebook Groups (and why you might want to start one)


Last year, Facebook introduced paid Facebook Groups. You probably haven't heard of them because there're plenty of other alternatives for small businesses. Here, we'll discuss what they are.

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How to Use PR Tools to Solve Any PR Challenge


Get a group of PR professionals together in a room and it takes only minutes for a conversation to break out about the frustrating daily PR challenges they face and the latest digital PR tools they’ve been hearing about. Like in any field of work, there’s a list of common challenges in PR that continually […]. The post How to Use PR Tools to Solve Any PR Challenge appeared first on Prowly Magazine.

Tools 104
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Communications Pros Are a Good Example of a Community

HMA Public Relations

The Valley's communications pros are close, cooperative and all share a likeminded passion for the industry. Abbie Fink shares more on the importance of our community in the latest blog post.

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Serie del blog sulla Misurazione delle PR: Utilizzare i Dati per apportare un Impatto Misurabile alla tua Azienda


Come la Misurazione Data-Driven dimostra il Valore Aziendale. I professionisti della comunicazione sono narratori per loro natura. Ogni giorno, raccontano al pubblico la storia e i successi del loro brand, ma a volte faticano a raccontare i propri successi. Questa è un’abilità altrettanto importante, perché dimostra il valore che la comunicazione apporta a un’organizzazione.