Business Wire

APRIL 21, 2021

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention. H ow do you catch a reporter’s eye? Business Wire’s media survey revealed the three most important elements of a news release are multimedia assets such as video, pictures, logos, and infographics (57%

Survey 436

Survey Infographics Media Pitching 436

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story.

Report 361

Report How To Pitching Banking 361

Ronn Torossian

APRIL 21, 2021

The digital industry of thought leadership is becoming more and more crowded, with plenty of people turning their attention from social media following towards more valuable characteristics. One of the main reasons behind this is the belief that the number of followers someone has is too competitive, and although that’s true, an ever-increasing number of […].

Leadership 195

Leadership Social Media Industry Media 195

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. To that end, the Institute for Public Relations recently published a research report, “ The Communicator’s Guide to Research, Analysis and Evaluation ,” which aims to help PR practitioners understand how they can apply data, research and analytics to help with strategic decision-making, improve communication performance and deliver meaningful busine

Measurement 165

Measurement Communications Analysis Data 165

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 21, 2021

Prior to joining Burson-Marsteller, my first PR job was with a political agency, where I learned on-the-job lessons not taught in communication’s schools about how to deal with the media and approach problems that could change on a daily basis. I have long said that paying attention to the happenings on the political scene provides […]. The post COVID’s handling offers lessons on how not to make a PR crisis worse appeared first on Agility PR Solutions.

Crisis 155

Crisis Agency Media How To 155

Agility PR Solutions

APRIL 21, 2021

I often talk to people who know they need publicity and want professional help to get it, but find and hiring PR agencies to be a confusing and daunting task. That’s understandable. Public relations firms differ in a thousand ways, it seems. For one, they use different business models—some charge monthly retainer fees while others are pay-for-performance, […].

Agency 152

Agency Publicity 152

Stephen Waddington

APRIL 21, 2021

The PRCA has published guidelines to help communicators improve the accessibility of their communication. It covers content, media, influencers and events. The PRCA has published new guidance in partnership with Current Global to help PR and communications professionals deliver accessible content. The 35-page guide is packed with practical tools, advice and case studies designed to help PR professionals ensure their content is available and accessible to people of all abilities.

Guidelines 136

Guidelines Communications Tools Case Study 136

Agility PR Solutions

APRIL 21, 2021

Communicators have their hands full when it comes to helping companies understand and respond to critical issues that have taken center stage over the last year. A recent 2021 Global Communication Report from the University of Southern California explores “new activism” and the impact it will have on the communications field looking ahead. Consider these insights based […].

Corporate 148

Corporate Communications Report Company 148

Communications Conversations

APRIL 21, 2021

Yesterday, I had the good fortune to moderate (or really, co-moderate) my first Clubhouse room. This came about from a post I made last week about the evolving nature of social media roles and job descriptions. Tom Buccheim , executive social media advisor at American Family Insurance, had shared my post and since he’s so connected in the global social media realm, a number of social media leaders across the world commented–and one suggested we hold a Clubhouse Room on this very topi

Insurance 131

Insurance Insurance Social Media Analytics 131

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

APRIL 21, 2021

Reputation data and insights firm The RepTrak Company recently released the results of the 2021 Global RepTrak 100, a comprehensive reputation study offering in-depth analysis and ranking of the top 100 companies worldwide by Reputation Score. In 2021, it was a much more difficult year to break into the top 100. The average score (on […]. The post Corporate reputations improve during a year of crises—what’s been the key differentiator?

Reputation 147

Reputation Corporate Analysis Study 147

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Going through the process of figuring out the right marketing strategy that’s going to generate leads and increase a company’s sales is complicated, which is why sometimes, marketers choose to stick to ones that are tried and true.

Creativity 88

Creativity Strategy Marketing Infographics 88

HMA Public Relations

APRIL 21, 2021

If you are looking to make your remote work experience more efficient and enjoyable, check out these tips from Justin Liggin.

92

92

Practical Law Construction

APRIL 21, 2021

You are no doubt aware that it is absolutely essential to reserve your position on jurisdiction as early as possible in adjudication proceedings. The reservation itself must also be as specific as possible, as discussed by Coulson LJ in the Court of Appeal decision in Bresco Electrical Services Ltd v Michael J Lonsdale (Electrical) Ltd (this point was not appealed to the Supreme Court).

Construction 72

Construction System Technology Writing 72

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Prohibition

APRIL 21, 2021

The algorithms across all social media platforms can be tricky to figure out. And the chances are, that as soon as you think you’ve cracked it – they change again! Luckily, there are some methods and ideas to increase engagement levels that stand the test of time and are a sure way to help increase rates across your page. Here’s our top five tips to help you beat the algorithm and increase your engagement on Instagram!

Instagram 62

Instagram How To Trends Social Media 62

Axia PR

APRIL 21, 2021

When handled appropriately, PR crises can help your company in the long run. There’s a cliché that “there’s no such thing as bad publicity.”. While I’m not a fan of that statement nor that corporate communications strategists are the same as publicists, here’s some proof that (even bad) PR works.

Corporate 62

Corporate Communications Company Publicity 62

wiredPRworks

APRIL 21, 2021

Are you a podcaster or a podcast advertiser looking for podcasting marketing insights? MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks. Collected via online surveys in February and March 2021, the results come from 2,013 podcast listeners.

Radio 52

Radio Marketing Advertising Advertising 52

Axia PR

APRIL 21, 2021

Learn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer of Axia Public Relations. Guest: Our episode guest is Clarissa Schearer, PR Strategist at Axia Public Relations. Clarissa builds and maintains client relationships, shares client messages across news media, and builds brands through web media.

Web 62

Web Publicity Brand Branding 62

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

wiredPRworks

APRIL 21, 2021

Are you a podcaster or a podcast advertiser looking for podcasting marketing insights? MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks. Collected via online surveys in February and March 2021, the results come from 2,013 podcast listeners.

Radio 40

Radio Marketing Advertising Advertising 40