Onclusive

AUGUST 22, 2017

Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve. This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

AUGUST 22, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. It’s no easy task — trust me. As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey. As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes

Company 267

Company How To Employee Customer Service 267

5W PR

AUGUST 22, 2017

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. These partnerships are used to promote brands and their products across all markets and industries.

Social Media 92

Social Media Guidelines Media Handbook 92

Presspage

AUGUST 22, 2017

Rapid changes in the field of PR. Traditionally, offline PR consists of one-way communication without much feedback. With online communication being the norm, one-way communication is turning into a thing of the past. Personalized and direct communication is the latest trend that is taking over; audiences are looking for something that stands out. With an almost infinite amount of content to be found, it is of vital importance to be authentic and provide your audience with something valuable.

Trends 79

Trends Measurement Television Consumer 79

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? What is the ROI of social? What if we get sued? I want to review this before it’s published. Who will own this? Sound familiar? At times, working in a marketing department can feel like being on trial.

Marketing 87

Marketing Resources Technology Internal 87

Stern + Associates

AUGUST 22, 2017

When it comes to marketing content, it’s no secret audiences prefer visuals over words. I know I fall in the 65 percent of the population who are visual learners. Watching. The post How to Create a Valuable Visual Brand Strategy in Four Steps appeared first on Stern Strategy Group.

Strategy 73

Strategy Brand Branding How To 73

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Continue reading at your own peril if you’re not that far!]. Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and e

Strategy 74

Strategy Trade Shows Case Study Course 74

HMA Public Relations

AUGUST 22, 2017

Yesterday was an exciting day around the country with #eclipse2017 - we sure had a blast here at HMA. And there were some big PR wins that came along with it! [Click below for more]. The post Total Eclipse of the PR Heart appeared first on HMA Public Relations.

Publicity 41

Publicity Brand Branding 41

Communications Conversations

AUGUST 22, 2017

GIFs aren’t a new thing on the internet. In fact, they’ve almost been around as long as the internet itself. But, when it comes to brands and GIFs–that’s a whole different story. Some brands have jumped right in, and are using GIFs somewhat frequently in their posts–Wendy’s, and Denny’s come to mind (here’s a few more courtesy of the folks at Hootsuite ). via GIPHY.

Facebook 60

Facebook Brand Branding 60

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Communications

Flatiron Communications

AUGUST 22, 2017

Source: Media Tenor. The “fitness” category includes news reports on candidates’ policy positions, personal qualities, leadership abilities, ethical standards, and the like. Excludes reports that were neutral in tone. A Harvard University analysis of The New York Times and other so-called paradigms of journalism showed serious dereliction of duty during the 2016 Presidential campaign.

Journalism 47

Journalism Policies Ethics Analysis 47