Tue.May 08, 2018

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Three Ways You Can Benefit from #PRSSA

Deirdre Breakenridge

A Guest Post By Jolene Levesque, American University Student & PR Expanded Blog Contest Winner. I joined the Public Relations Student Society of America (PRSSA) as a second semester freshman after developing an interest in public relations. One year later, I have realized that PRSSA offers many opportunities for students pursuing careers in public relations, including networking events, internship postings, and service initiatives.

Education 232
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Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support

PRSay

For a PR professional, sometimes the best mentor is one who’s closest to home. Karlie Lahm, APR, current PRSA Georgia President, has built a career that in many ways parallels that of her mother, Judy Stanton, APR, who served as PRSA Miami President in 1985. Karlie is senior director of public relations for FOCUS Brands. Judy is mostly retired from a career in health-care communications, but still freelances for clients.

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NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

The latest edition of #FuturePRoof published today explores the role of communication in the NHS. It calls for strong professionals to lead difficult conversations. The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. It’s a fact that several of the contributors including former NHS Trust chairman Roy Lilley, are quick to point out.

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Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful.

Survey 61
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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#AIinPR group publishes crowdsourced PR tool database. What's missing?

Stephen Waddington

The drive by the CIPR’s #AIinPR panel to characterise the tools used by the public relations profession is gathering pace. It’s a crowdsourced project undertaken by a group of volunteers that started in February. Conversation about the impact of technology on the media and public relations, ranges from denial to techno-panic. It’s impossible to find a pragmatic point of view.

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Why Influencer Marketing is Crucial to Event Promotion

Beyond PR

Before making an important decision in your life, who do you go to for advice? It’s probably your partner, family member, or longtime friend. We trust the people closest to us because we have established relationships with them and know that they have our best interests at heart. When you’re making lighter decisions, like where to go for brunch or what brand of hiking shoes to buy, you might step out of your inner circle to ask for recommendations.

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#TipForTuesday – What is Leadership?

HMA Public Relations

Abbie made a commitment at the beginning of the year to dedicate the second Tuesday of each month to a post regarding leadership. Today's focus is on simplicity, balance and efficiency. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations.

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

Ten years ago, we asked “ Who Can Be a Solo PR Pro? ” At that time, we noted that while this site has “PR” in the name, professionals in a wide range of disciplines share common issues and challenges, and all could learn from the insights and success strategies we share. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise.

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Mom’s Wisdom Makes Good PR Advice

ImPRessions - Crenshaw Communications

Who knew that when mom was dispensing her pearls of wisdom that she was preparing you for a public relations career? In case you never noticed, moms generally handle PR duties for families. They’re the most concerned with public perception, social responsibility, and community relations. The truth is, our moms’ teachings apply to virtually every aspect of life.

Corporate 195
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why agency experience is so damn valuable

Communications Conversations

When I was in my early 20s I heard the question for the first time: “Do you have any agency experience?” At the time, I didn’t. But, I quickly realized I had better get some because it was all anyone on the agency OR corporate side was talking about. At least, that’s what it seemed like. And, in the past 20-plus years, not much has changed.

Agency 111
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What We Can Learn from the Millennial Generation

Critical Mention

Millennials are the last generation experiencing the shift from print to digital media firsthand. They saw the world connect in ways that generations before them couldn’t imagine as news now travels in less than a second. The question becomes for a PR pro, what can you learn from them? Millennials, ranging from the ages of 22 to 37 according to Pew Research Center, aren’t so different from generations before them, but the pace of change they represent is powerful.

Mobile 90
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5 tips to create engaging social media content

Prohibition

Social media is one of many tools organisations can use to promote their brand, build relationships with audiences and enhance brand reputation. Consequently, the roles of social media and public relations have become increasingly synonymous over the past decade. Astonishingly, Facebook alone boasts over 2.1 billion users worldwide, while Instagram has 800 million , and Twitter has 300 million.

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5 tips to create engaging social media content

Prohibition

Social media is one of many tools organisations can use to promote their brand, build relationships with audiences and enhance brand reputation. Consequently, the roles of social media and public relations have become increasingly synonymous over the past decade. Astonishingly, Facebook alone boasts over 2.1 billion users worldwide, while Instagram has 800 million , and Twitter has 300 million.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.