Fri.Jan 24, 2025

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Tech PR Done Well for SaaS Companies: A Strategic Approach to Building a Strong Brand and Thought Leadership

Ronn Torossian

Learn how tech PR helps SaaS companies build brand awareness, establish thought leadership & drive growth through strategic storytelling and media engagement. The post Tech PR Done Well for SaaS Companies: A Strategic Approach to Building a Strong Brand and Thought Leadership appeared first on.

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Social Media-Driven PR: Building Brand Success Across Digital Platforms

5W PR

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling.

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How companies survive crises through  capability and character

Wadds Inc.

What makes some organisations resilient in crises while others struggle to recover? Successful companies understand that their reputation is built on what they do and how they do it. Boeing, BP, Goldman Sachs and VW are all examples of successful organisations that have endured significant crises over the past decade. According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation.

Company 105
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S&T Live Recap: Considerations for Changing Course in Your Public Relations Career

PRSay

Katie Neal knows a thing or two about career pivots. After earning a degree in communications and journalism, she started as a broadcast journalist in Tennessee and Indiana. And then she transitioned to public relations, working for agencies in Sacramento, Calif., San Francisco, Singapore and Winston-Salem, N.C. Neal later became communications lead at Wake Forest University in North Carolina, her alma mater.

Course 67
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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‘Cancel culture’ insurance offers respite to panicking celebrities

Mark My Words

Financial Times Celebrities and business executives worried about being cancelled over their words or actions will be able to take out insurance to deal with the fallout of being caught up in a social media-fuelled culture war. The policy is being created by Samphire Risk, a Lloyds of London backed independent underwriting agency that offers products focused on crime, hostage-taking and kidnap risk, with Borkowski PR, a London-based crisis communications group.