Mon.Nov 09, 2020

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Achieve Customer Happiness by Creating a Positive Buying Experience

Ronn Torossian

Whether consciously or unconsciously, customers are always evaluating the experiences that they have with different brands. Everything they think and feel during the process of purchasing something from a certain business is called the buying experience. The buying experience is a subset of the customer experience, and it’s influenced by different elements through a period […].

Brand 195
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Fredrik Wass: ”2014 kunde företag fortfarande nå ut organiskt med sitt innehåll”

Cision

Fredrik Wass tog emot Cision PR Influencer Award 2014 och var nominerad även året därpå innan han gick vidare och lämnade PR-branschen.

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Trending Sources

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Why you need a well-defined content marketing process—and how to create one

Agility PR Solutions

Do you have a well-documented and defined content marketing process that you and your team diligently follow? For most of you, the answer is probably no. You may have a loosely-defined system in place, but not a well-defined content marketing process. But, why does it matter? This is a question that many of you might […]. The post Why you need a well-defined content marketing process—and how to create one appeared first on Agility PR Solutions.

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Media Moves at The Washington Post & The New York Times, Bloomberg Adds Two in Hong Kong

Cision

Isabella Steger Catherine Ngai join Bloomberg in Hong Kong, Autumn Brewington back at The Post, and more.

Media 137
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Be the CEO of Your Career

Culpwrit

By Emma Gresser Hi, friends! My name is Emma Gresser. I am going to give you a glimpse into a conversation between my good friend, PR rookie, and member of my personal board of directors, Andrew Cook. Andrew and I met when we moved to Chicago after graduating from undergrad. I was pursuing a MA […]. The post Be the CEO of Your Career appeared first on culpwrit.

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More Trending

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Top 5 global trends that will shape the food industry in 2021

Agility PR Solutions

This year’s list of emerging food trends from nutrition leader ADM is strongly influenced by behavioral and societal changes that have emerged since the beginning of COVID, including heightened feelings of anxiety and stress, shifting priorities, changes in social connectivity, and the adoption of a more holistic approach to wellness. “The global health crisis has […].

Trends 94
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PR Lifestyle: Public Relations Career in 2021

5W PR

As the world continues to change and adapt under the strain of COVID-19, industries like public relations need to maintain a constant state of transformation. With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works.

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Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? Not in today’s PESO PR model. PR pros around the globe are witnessing massive changes in the field. In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

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Building agility: How—and why—digitized companies are faring better through COVID

Agility PR Solutions

We’ve been living in the digital age for a while now, but not until 2020 has digital become so urgent and essential. Indeed, new research from enterprise strategy firm SAP, with research partner IDC Canada, reveals that companies that were well into their digital transformation performed better through the COVID-19 pandemic—while companies without a robust […].

Company 86
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Xenophon Strategies uses Muck Rack to achieve PR goals

Muck Rack

How Xenophon Strategies uses Muck Rack to achieve PR goals

Strategy 122
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Why Bollywood power players are going after Indian media

Agility PR Solutions

Headlines across the world recently announced that some of the top filmmakers in Bollywood, based in India’s film industry capital, Mumbai, have filed a lawsuit accusing two TV news channels of “irresponsible, derogatory, and defamatory remarks…” According to media reports about the suit, the legal action is the culmination of several months of two different […].

Film 78
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#MediaMonday – Tony Davis

HMA Public Relations

Happy #MediaMonday! Today's post features Tony Davis who was just named the Virg Hill Journalist of the Year by the the Arizona Press Club. Learn more about Tony here. The post #MediaMonday – Tony Davis appeared first on HMA Public Relations.

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AI Writes a Pitch

Buzzstream

As artificial intelligence (AI) becomes more commonplace at the office and in everyday life, questions continue to arise: Will AI ever understand causation , or will AI take over the world and leave humanity in damnation? For media professionals, whose inboxes are flooded with a daily dose of hundreds of subject lines, the musings are less existential.

Writing 62
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How the Pandemic Taught Me Not to Have Plans

The Hoffman Agency

By Josh Madrid, Intern. In the wake of the COVID-19 era, there’s been a few unexpected changes for me — a few for the better and others more complicated — that have shaped my recent experiences. I left my apartment in Davis unexpectedly in May, which I’d grown to love after living there for only three months, making it my least favorite endeavor over the past few months.

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Zoom How to use for Panel Discussions

ReimaginePR

Zoom – How to use for Panel Discussions. Sometimes, there’s nothing better than convening a panel of experts to discuss a topic near and dear to your brand’s heart. Zoom Webinars works well for that, but your brand may not have invested in that yet. And if you have fewer than 100 people, you can easily host a panel discussion using your Zoom meeting account.

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Total PR season

Prakkypedia

Many small businesses dream of ‘going viral’. They’d love nothing more than to become a household name, with photos of their premises splashed online and people flocking to find out more about them. Every now and then, this happens to a business organically [pun intended]. And so it happened for the Four Seasons Total Landscaping when it became the unwitting venue for a Trump team press conference.

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Can the Dems Find Their Soul and Take Back the Senate?

Flatiron Communications

Jon Ossof and Rev. Raphael Warnock. The short answer is probably not. That is until the Democratic leadership recognizes a significant shortcoming in how their brand is perceived and the urgent need to mount a communications plan to fix it. Sure, “one America” resonated loudly with an electorate that was tired of four years of division and demonization by Trump, his GOP enablers, and the pernicious and pervasive right-wing media apparatus.

Brand 41
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission