Thu.Aug 06, 2020

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Building authority often isn’t the No. 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase.

Tips & Tools to Help You Find Your Next Blog Post Topic

Cision

Use these tips and tools to get an idea of what content your audience is looking for so that you can write blogs that provide value. Media Blog

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4 reasons why your internal strategy should drive and dictate external efforts

PR Daily

If you say one thing and do another, you’ll quickly lose credibility. Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. With information increasingly accessible at faster speeds than ever before, it’s becoming virtually impossible for companies to keep what’s external and internal apart. If you ask me, that’s excellent news.

UK Media Moves including Business Travel Magazine, Family Capital, The Telegraph and more

Cision

Bev Fearis is now Editor of The Business Travel Magazine; Annie May Byrne Noonan has joined Family Capital as Editorial Associate; Daniel Sanderson is now Scotland Correspondent at The Telegraph. Media Blog

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Michael Monahan shares how Mox? has returned to the office

PR Daily

The CEO shares tips for going back to the workplace and tools that have been essential for helping his team through the COVID-19 crisis. Are you bringing workers back to the office? Some businesses have started to return to the workplace or are setting up a hybrid workplace with some working from home and others in the office. Michael A. Monahan, CEO of Mox?,

More Trending

Showcase your captivating visuals and virtual events

PR Daily

Ragan’s Video, Visual & Virtual Awards will recognize the visual content that engaged audiences, as well as the most innovative virtual events. Don’t miss the Aug. 21 entry deadline. The post Showcase your captivating visuals and virtual events appeared first on PR Daily. Ragan Awards

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Free Training: Earned Media Trends and Best Practices [Earned Media Mastery Summit]

Sword and the Script

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” We’ve pulled out just the data from the 2020 JOTW Communications Survey that’s related to earned media for the session. Of course, we packed it with analysis, tips and tricks for overcoming the challenges.

As the fitness industry evolves into the wellness industry, here’s how to evolve your comms strategy

Agility PR Solutions

Some realms of the ‘fitness’ industry have undoubtedly exploded in recent months as many look towards new ways to satisfy their wants and needs amidst a global pandemic. That being said, here are some insights on how the fitness industry is evolving—and how proactive PR can help brands evolve and stand out from the crowd […]. The post As the fitness industry evolves into the wellness industry, here’s how to evolve your comms strategy appeared first on Agility PR Solutions.

Depp faces court of public opinion after libel trial

Mark My Words

Yahoo London (AFP) – Johnny Depp walked into the hallowed halls of London’s High Court three weeks ago seeking to expunge the stain of being branded a “wife beater” by The Sun tabloid. But the 57-year-old will still have to win in the court of public opinion even if he comes out victorious once the star-studded trial ends Tuesday. “I think the damage is done,” said London PR agent and crisis consultant Mark Borkowski.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 components your corporate event needs to have

Agility PR Solutions

Corporate events are excellent tools for businesses. They make for great networking opportunities and can be used to get the word out about a new product or innovation that your company has developed. They can also be used to educate people about your company and how things work there. Like any event, though, corporate events […]. The post 4 components your corporate event needs to have appeared first on Agility PR Solutions. Marketing Public Relations marketing

Meghan Markle to become most in demand public speaker ‘in the world’ after royal split

Mark My Words

The Express Meghan Markle is set to become one of the most in-demand public speakers in the world after she delivered her first major speech since the royal split. The Duke and Duchess of Sussex have been in Los Angeles, California for several months now after stepping down as senior royals in March. Since then, Meghan and Prince Harry have occasionally been pictured out and about on various charitable causes. But some royal analysts have recently said they have yet to start a profitable venture.

ICYMI: Bulldog’s most popular posts from July

Agility PR Solutions

Despite the dog days of summer, and a week away on summer break, Bulldog had some remarkable post visibility in July. Although COVID continues to be the hot topic, we saw a wide variety of posts getting lots of views, tackling newsy topics like Black Lives Matter and PR agency risk taking, to more conventional […]. The post ICYMI: Bulldog’s most popular posts from July appeared first on Agility PR Solutions. Public Relations content

How to create content journalists want to link to (Spoiler: Use data!)

Muck Rack

How to create content journalists want to link to (Spoiler: Use data

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Where Link Building and PR Collide

Prowly

We all know the importance of PR and especially digital PR. And similarly, the importance of SEO and more specifically, the role link building plays within SEO. Now, there are a lot of agencies doing PR. And there are also many link building services out there. But what people often fail to put together is […]. The post Where Link Building and PR Collide appeared first on Prowly Magazine. Magazine Public Relations SEO Uncategorized

Tips & Tools to Help You Find Your Next Blog Post Topic

TrendKite

Use these tips and tools to get an idea of what content your audience is looking for so that you can write blogs that provide value

Are Virtual Events the Future?

HMA Public Relations

Are virtual events here to stay? After attending a virtual award ceremony, Autumn shares her thoughts on the benefits of remote events. Click to read more. The post Are Virtual Events the Future? appeared first on HMA Public Relations. Featured Networking and Professional Development 40 under 40 Are Virtual Events the Future? Autumn Jarrett award ceremonies Phoenix Business Journal

UK Media Moves including Business Travel Magazine, Family Capital, The Telegraph and more

TrendKite

Bev Fearis is now Editor of The Business Travel Magazine; Annie May Byrne Noonan has joined Family Capital as Editorial Associate; Daniel Sanderson is now Scotland Correspondent at The Telegraph

Kommunikation in einer weltweiten Krise

PR in High Definition

Während des Lockdowns im April scrollte ich durch meine sozialen Kanäle und begutachtete all die wunderbaren Sauerteigbrote und anderen kreativen Projekte, die andere Menschen während dieser Zeit in Angriff genommen haben. Unterbrochen wurde mein Stream dann von einer Nachricht einer Fluggesellschaft, in der sie mir einen Rabatt auf die Gepäckstücke für meinen nächsten Flug anbot, wenn ich bis Ende der Woche buche. In dieser Phase der Pandemie fand ich das sehr seltsam.

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Write Your WOW Bio!

PR for Anyone

What’s a WOW Bio? I have all of my clients sit down and do a “brain dump” and give me everything that’s amazing that they’ve done during their life and/or career. This is your opportunity to brag all about you - because it’s really just for you to see and use (for now :)). It’s difficult to tell people how great you are but here’s the deal… if you don’t, someone else will. You’re good at what you do and you probably have some amazing “wow” to share with the world.

H&M Group apologizes for racial slur, Booking.com to lay off 4,000 employees, and NYT’s digital revenue overcomes print for first time in history

PR Daily

Also: Kraft serves macaroni and cheese for breakfast, Cheetos to add mac ‘n cheese offering, Twitter and Facebook remove Trump tweets for misinformation, and more. Hello, communicators: Kraft Heinz is aiming to help consumers officially start their day with a bowl of its iconic orange noodles, in a press release titled, “ It’s official: Kraft Mac & Cheese is approved for breakfast.”. The secret to a stress-free morning? Kraft Mac & Cheese!

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CASE STUDY - Using current events to land in the media

PR for Anyone

Seniors and Covid - It’s time to change the language and not socially distance, but physically distance. Client : Antrina Curry, RN, Chief Chief Caregiving Officer , Caring Hearts With Healing Hands Home Care Topic : Caring for seniors/elderly during Covid-19 Why it is relevant : We have heard the term “Social Distancing” related to Coronavirus but we have to change the language when it comes to our elderly loved ones. Physical Distancing” is what we have to do, not social distance.