Wed.Apr 15, 2020

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time.

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5 Tips for Partnering with a PR Agency | Business Wire Blog

Business Wire

In late February we held a webinar with three PR agency leaders: Mark Addison , Chairman & President, Rocket Science ; Barbara Bates , CEO, Hotwire ; and Kate Krane , EVP, Edelman PNW. The genesis of the webinar was a piece of content we wanted to write about a question we are often asked by our clients: “How do you know when to hire a PR firm?” That question inspired us to bring these experts together.

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Trending Sources

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time.

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How COVID PR is changing the way we communicate, together

Agility PR Solutions

Every communications professional knows that there are pros and cons to living in the world of instant information. The current, unprecedented situation is making that fact more obvious than ever. The media is simultaneously disseminating doctor-approved tips to stop the spread of COVID-19, while also spreading misinformation regarding false cures. And, while Americans may disagree […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Maintain a Team-Focused Culture While Working From Home

PRSay

On the first day back from maternity leave, one of our partners learned that our state’s stay-at-home order was extended a month and that her baby’s daycare would be closed indefinitely. Another colleague found out that her dad was showing symptoms of coronavirus and needed to be admitted to the hospital. (Thankfully, he is recovering — without the virus back at home).

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A Human Touch in PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Matthew Medlin, Account Coordinator Science and art. At first glance, it might seem like the two are on opposite ends of the spectrum. But glances can be deceptive. When it comes to PR, at least, science and art are working together, brush and pen in hand.

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Consumers heeding COVID guidelines, but how have perceptions changed?

Agility PR Solutions

New research from consumer intent firm Prosper Insights and Analytics points to several social and shopping behavioral changes that consumers have made since March when a national emergency was declared concerning the novel coronavirus disease outbreak. Sweeping social and consumption changes may indicate a new direction is emerging for the marketplace.

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Media Moves at ABC News & Good Housekeeping, Forbes Welcomes Two Reporters

Cision

Deirdre Bolton joins ABC News, Katie Jennings new at Forbes, and more.

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Personal branding—automate your way to a larger audience

Agility PR Solutions

Branding is an extremely important part of your business. Why? Think about the biggest brands in the world such as Nike, McDonalds, Versace…what’s the one thing they have in common? They all have a personal brand that makes them stand out from the rest. In fact, they have spent so much time and effort on […]. The post Personal branding—automate your way to a larger audience appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Introducing Muck Rack Academy with our first free certification course

Muck Rack

Introducing Muck Rack Academy with our first free certification course

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How to film thought leadership when you’re stuck indoors

Prohibition

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. But with all but essential travel banned for the foreseeable future, it’s no longer going to be possible to get the professionals in to film your subject face to face.

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Creative and Caring Coverage

HMA Public Relations

How do you use your creativity and caring to light up the world? Marissa explores a recent Tony Robbins video that shows how the media is spreading kindness during these times. Click to read! The post Creative and Caring Coverage appeared first on HMA Public Relations.

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PR Strategies for Real Estate Agents to Use NOW

PR for Anyone

In this video I share five strategies for Real Estate Agents to be using right now, in the age of Coronavirus, to gain exposure, stay in front of potential buyers and sellers and pitch stories the media will love. Now is the time to gain visibility, stay in front of your network, and grow your business. Are you pivoting to the new climate? Have you gone virtual?

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.