Wed.Dec 04, 2019

How, when and where should you communicate bad news?

PR Daily

Follow this guidance from savvy industry pros to be more of an empathetic helper than a heartless henchman. You’ve suspected for months that trouble was brewing at the office. Turns out you were right—and it’s bad. Now, guess who gets to do the honors?

How PR Pros Can Use Demographics and Firmographics to make an Immediate Impact

Cision

Marketing & ad professionals have long been using demographics & firmographics to up their strategies & prove their worth. It’s time for PR professionals to get in the game & truly make an impact. Best Practices

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6 questions with Jessica Goodman from Cosmopolitan

Muck Rack

6 questions with Jessica Goodman from Cosmopolitan

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AI is the Answer

Ronn Torossian

Contrary to what some people may have heard, robo advisors can actually improve relationships with clients if managed wisely. Recent reports about how data can discriminate in interpreting results may be true, but managed fairly and wisely, AI can be an extremely powerful ally in nurturing customers.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Don’t miss this week’s Communicators of the Year and Rising Star Awards deadline

PR Daily

Enter our elite program showcasing the best individual comms pros and teams by this Friday, Dec. The post Don’t miss this week’s Communicators of the Year and Rising Star Awards deadline appeared first on PR Daily. Ragan Awards

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Why and how Trek Bicycles launched a powerful podcast

PR Daily

The bike-maker wanted to highlight the stories of cycling fans as well as high-profile athletes with a relationship to its product. The result offers many takeaways for brand managers. A bicycle manufacturer has many fascinating stories to tell.

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Highlights from CommsCon19: Fatbergs, pseudonyms and more

Cision

We've compiled the best bits of the event for you to check out. CommsCon UK

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Advocating for the PR Profession at Wenzhou-Kean University in China

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Aimee Goldsmith meets Cision’s Empower network

Cision

Cision welcomed P&G’s Aimee Goldsmith, Associate Director Communications - Northern Europe, to talk to our Empower network on her career to date and the company’s water initiatives. EMPOWERUK

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How job seekers can prove their strategic prowess

PR Daily

Increasingly, hiring partners and team leaders are looking for candidates who can be a trusted advisor and business consigliere. However, it’s hard to show those intangibles on a CV. If a company wants to hire a strategic mastermind, how do they go about finding one?

Brand loyalty is on the comeback trail—is a new brand renaissance taking shape?

Agility PR Solutions

Once thought to be dead in the new retail age, brand loyalty appears to be coming back stronger than ever. In a new survey of over 2,000 consumers in the U.S. from eCommerce marketing platform Yotpo, nearly 9 of 10 professed loyalty to brands, with nearly a quarter (24.82

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more.

Media Moves at 'CBS This Morning' & Reuters Breakingviews, Cosmopolitan Promotes Five

Cision

Jessica Goodman, Rachel Torgerson among promoted at Cosmo, David McAlpine joins CBS News, and more. Media Blog

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 effective ways to enhance your company’s image

Agility PR Solutions

As an entrepreneur, you should always be striving to reach new customers and impress your client base. This can be done in a wide variety of ways, each of which polishes your image as a brand and a company.

Managing Brand Reputation in an Online World

Meltwater - PR

Last month Meltwater Canada hosted a client event in Montreal, during which communication professionals had the opportunity to hear from industry experts on the topic of managing brand reputation in… Read More >>>.

Journalists are the most important influencers for PR pros in Germany

Agility PR Solutions

Journalists are still by far the most important influencers in the work of German PR professionals, while Instagrammers and YouTubers are far less relevant for press offices and PR agencies, according to a new research report from Hamburg-based Deutsche Presse-Agentur subsidiary news aktuell.

Fleishman Hillard — TRUE Global Intelligence

NewsWhip

CASE STUDY. Fleishman Hillard’s TRUE Global Intelligence. Andy Joannou, Audience Development Manager. —. Industry. Publishing. Company Size. 10,000+ employees.

How the Kardashians knock digital marketing out of the park

Agility PR Solutions

The Kardashian clan started out small, and then, thanks to Kris Jenner, ended up becoming a global phenomenon.

Day in the Life of Mei Li: Do Good. Do Well

Culpwrit

By Mei Li When I came from Shenzhen, China to study at Pratt Institute, I was able to take my time working on an animated short called: “The Blue Butterfly.” The film went on to win awards and key slots at 18 major film festivals. And that was great. But ultimately, while you’re working on […].

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“We Won. Now What?”

Doctor Spin

Quick Links What’s the next frontier for online marketing? Possible answer: Further optimisation Possible answer: Becoming media companies Possible answer: Establishing open infrastructures Then what? Possible answer: Increase worker creativity.

Media Moves at 'CBS This Morning' & Reuters Breakingviews, Cosmopolitan Promotes Five

TrendKite

Jessica Goodman, Rachel Torgerson among promoted at Cosmo, David McAlpine joins CBS News, and more

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3 surprising stats from PRWeek/Cision’s Global PR Report

Communications Conversations

A couple weeks ago, PRWeek and Cision released their Global PR Report full of data points and nuggets ripe for discussion on blogs like this. The full report is worth a glance, if you work in PR/comms.

Highlights from CommsCon19: Fatbergs, pseudonyms and more

TrendKite

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What can you expect from social media in 2020?

HMA Public Relations

2020 is almost here! What social media trends are you looking forward to in the new year? Check out what Social Media Today is predicting. The post What can you expect from social media in 2020? appeared first on HMA Public Relations. Featured PR Observations and Preferences Social Media Autumn Jarrett IGTV Social Media Today social media trends Tik Tok

Aimee Goldsmith meets Cision’s Empower network

TrendKite

Cision welcomed P&G’s Aimee Goldsmith, Associate Director Communications - Northern Europe, to talk to our Empower network on her career to date and the company’s water initiatives

Countdown to 2020: Are You Ready?

Waxing UnLyrical

28, 27, 26, 25, 24 … Today marks exactly four weeks until 2020. I was about to ask you to a) reflect on the year past, b) share your goals/hopes for the new year, when I realized… It’s not just a new year coming up. It’s a whole new DECADE.